10 Steps to Make Your Business Recession-Proof

When it comes to the global economy, the strategies of production and marketing keep changing. Also, there are several challenges that often hit the global market. A recession is one of the biggest challenges that global companies rarely face and yet, it is a normal phase of the business cycle so planning for it is important. Recession can lead to shrinking markets, decreased consumer spending, and increased competition. With planned measures and strategic techniques, companies can fortify themselves against economic declines and emerge more powerful than before. In this article, let’s study ten vital steps to make your business recession-proof.


  1. Single Product or Service

If companies heavily focus on marketing a single product or service, they may become vulnerable during a recession. To build a business with resilience, companies should diversify their revenue streams. It is better for companies to explore new markets, enhance product qualities, or offer complementary services. By doing so, companies can become less dependent on focusing on a single product or service.

Benefits of exploring new markets or introducing new products

    • Better adaptability to changing market conditions.
    • Diversified income sources for financial stability.
    • Enhanced competitiveness in the industry.
    • Expanding market reach and potential opportunities.
    • Increased resilience during economic downturns.
    • Reduced reliance on a single product or market.
    • Spreading risks across various business areas.
    • Increase in sales through broader distribution


  1. Customer Retention

When companies face challenges during economic declines, customer retention becomes even more critical. This is where sustainability and steady revenue come in handy. During an economic dip, consumers are cutting down their expenses and finding ways to sustain their cash inflow. Maintaining relationships with existing customers will give companies better options to get rid of financial burdens if they provide exceptional customer service, loyalty programs, and personalized experiences. Satisfied customers will become loyal to continue purchasing products or services from your brands.

Benefits of customer retention

    • Higher chances of surviving economic downturns.
    • Improved customer lifetime value and loyalty.
    • Increased chances of cross-selling and upselling.
    • Lower customer acquisition costs over time.
    • Personalized experiences leading to customer satisfaction.
    • Positive word-of-mouth and brand advocacy.
    • Sustained revenue from loyal, repeat customers.
    • Decreases customer churns
    • Builds referrals which goes hand in hand with engagement


  1. Technology and Innovation

Introducing the latest technologies and innovation into a business can play a key role. Artificial intelligence, blockchain technology, and data analytics can enhance process features, decrease costs, and improve productivity. By staying ahead of the competition, a company will be better prepared to adapt and become more innovative to face ever-changing market conditions. Although not all companies are willing to take risks in changing directions or shifting gears, technology and innovating are where you can outperform your competitors. It is a choice between becoming accustomed to these challenges or lagging behind the competition.

Benefits of adopting technology and innovation

    • Access to real-time data for more accurate decision-making.
    • Better adaptation to industry trends and customer needs.
    • Competitive advantage in the market.
    • Enhanced customer experience through innovative solutions.
    • Increased efficiency and productivity in operations.
    • Potential for new revenue streams from innovative products/services.
    • Streamlined processes and reduced manual errors.
    • Bigger sales volume through inventory management systems


  1. Lean Operation

If companies have a lean mindset, they can keep unnecessary expenses in check. Being ‘lean’ is a tactic in business management that delivers a high value to customers with the most effective use of resources. Lean Operation is often based on two main principles: classifying and bringing value for the customer and eradicating waste in processes. Companies, therefore should evaluate their expenditures regularly to detect areas in which they can cut costs without sacrificing the quality of products or services. If they are financially agile, it can allow them to navigate a recession with greater flexibility.

Benefits of lean operation

    • Ability to weather economic downturns with cost-effective operations.
    • Efficient resource allocation and waste reduction.
    • Faster response to market changes and customer demands.
    • Greater flexibility in adapting to economic fluctuations.
    • Improved employee morale and engagement in streamlined processes.
    • Increased focus on core competencies and value-added activities.
    • Reduced operational costs and improved profitability.
    • Guarantees long-term industry viability


  1. Cash Reserves

Cash is equal to liquidity. Having solid cash makes it convenient for businesses to navigate uncertainty. Establishing a cash reserve is one of the most important strategies to protect your business during economic recessions. If companies reserve a portion of profits when companies are performing well, it will become a financial asset. Companies may use this cash reserve to maintain payroll, cover operational costs, and seize opportunities during a recession.

Benefits of cash reserves

    • Ability to maintain operations during revenue fluctuations.
    • Buffer against credit crunch or reduced access to external funding.
    • Confidence in covering unexpected expenses and emergencies.
    • Financial safety net during economic uncertainties.
    • Increased negotiation power with suppliers and creditors.
    • Opportunity to invest in growth during economic upturns.
    • Potential for acquiring distressed assets or competitors.


  1. Supplier Relationships

Recent economic events have tested buyer-supplier relationships. From the level of cooperation to conflict and trust in consumer satisfaction, developing strong relationships with suppliers is an ever-needed business strategy. In a recession, if companies face challenges in product supply, it will impact their business’s supply chain. Building close ties with productive suppliers can lead to getting products on time during economic downturns.

Benefits of supplier relationships

    • Access to high-quality goods and services.
    • Collaborative problem-solving for mutual benefits.
    • Early access to industry insights and market trends.
    • Favourable payment terms and cost-saving opportunities.
    • Potential for co-development or exclusive partnerships.
    • Priority treatment during supply shortages or high demand.
    • Stable supply chain and reduced disruptions.


  1. Key Performance Indicators

Once you have started to feel slow growth, do not wait until things get worse. If companies track and analyse relevant KPIs to advance insights into their business’s performance, they can sustain during any economic recession. They should regularly monitor metrics like sales trends, operating expenses, sales vulnerability, operating income, debts, and working capital and cash flow. Customer satisfaction levels will help companies identify early warning signs of economic issues.

Benefits of performance indicators 

    • Ability to track progress and measure success objectively.
    • Alignment of business goals with performance metrics.
    • Early detection of performance issues and bottlenecks.
    • Enhanced understanding of business performance among stakeholders.
    • Identification of opportunities for process optimization and improvement.
    • Improved accountability and transparency within the organization.
    • Informed decision-making based on data-driven insights.


  1. Marketing Strategies

During a recession, consumers prefer different products and keep changing their behavior. But then marketing is most likely one of the last concerns on business people’s minds compared to paying wages, running operations, and preserving contracts. Hence, companies should redesign their marketing strategies to align with the current market trends. It is better for companies to introduce new marketing strategies based on new trends to emphasize the value and benefits of their products or services, offering promotions or discounts to attract various customers.

Benefits of marketing strategies 

    • Adaptation to changing consumer behaviour and market trends.
    • Better targeting of price-sensitive and high-value customers.
    • Effective communication of value proposition to target audience.
    • Enhanced customer engagement and brand loyalty.
    • Improved lead generation and customer acquisition.
    • Increased brand visibility and customer reach.
    • Potential for market expansion and competitive differentiation.


  1. Workforce

Focusing on the skill development of employees will become a long-term strategy. According to research, employees consistently seek learning and development opportunities.  A highly skilled and motivated employee can help companies respond to changes quickly and innovate whenever required. It saves companies to cost of hiring new ones while solidifying the workplace culture. Cultivating a culture of continuous learning will make employees more resilient during economic challenges.

Benefits of skilled workforce 

    • Ability to attract top talent and maintain a competitive workforce.
    • Agile response to changing job roles and responsibilities.
    • Better innovation and problem-solving capabilities.
    • Cultivation of a learning culture for continuous improvement.
    • Higher morale and commitment during challenging times.
    • Increased employee satisfaction and retention.
    • Skilled and adaptable employees for improved productivity.
    • Offers employees more chances to grow and establish the importance of leadership


  1. Agility and flexibility

Maintaining a stance of agility and adaptability will make companies work on advancing productivity positively. Companies should quickly adjust their strategies and operations based on recession-based market conditions to thrive during a recession such as having the flexibility to take risks and make bold decisions and able to pivot effectively in a fast changing market conditions. They should embrace change and be open to new opportunities if needed.

Benefits of agility and flexibility 

    • Ability to pivot business strategies and models.
    • Better customer service and responsiveness.
    • Faster response to new opportunities and challenges.
    • Improved crisis management and risk mitigation.
    • Increased resilience in the face of uncertainty.
    • Quick adaptation to changing market conditions.
    • Reduced resistance to change within the organization.



It may not be possible to completely transform a business from the impact of a recession. However, adopting some precautionary measures will significantly make your business recession-proof. By building new strategies for building customer relationships, diversifying revenue streams, leveraging the latest technologies, and maintaining financial stability, a company will be better equipped to face economic downturns. If companies follow the above 10 steps, they will get rid of the fear of economic downturns.

Top 10 Sustainable Business Trends that Make the World both Environmentally and Economically Greater

Ever-increasing pollution, the climatic crisis, and environmental concerns have made companies think about developing products in a more sustainable way of living. After the Covid-19 pandemic, the behaviour of consumers has also changed, and started utilizing more environmentally-friendly products. Consequently, global companies have shifted to eco-friendly products leading to increased demand for sustainable products. In this article, let’s see the top 10 sustainable business trends to look out for in the coming years. 

  1. Sustainable Finance

Sustainable finance is a type of investment decision that provides funds for the environmental, social, and governance (ESG) factors of economic activity or project. It is a subcategory of traditional financing that aims to place capital into projects that emphasize sustainable development.  It has an important role in this world’s evolution to net zero by directing private money into carbon-neutral projects. According to recent statistics, the value of global total ESG assets may hit $53 trillion by 2025. Sustainable development companies keep flourishing here and there since they can get financial support for their eco-friendly products and services. Sustainable finance supports viable projects for sustainable and ecologically friendly agriculture.  

  1. Sustainable data centre

Companies need to keep records of data because of its importance. A sustainable data centre can be used to improve a company’s sustainability functions by identifying ways it can run more efficiently. In this digital era, the advantages of sustainable data centres are inevitable. Turning sustainability into strategies and budgets is becoming an essential factor in data centre operations, and data centre PR. There are several benefits of sustainable data centre since it:

  • cuts electricity consumption
  • decreases water use
  • lowers carbon emissions
  • lowers long-term operating costs
  • reduces space requirements
  • reduces waste output
  1. Sustainable retail

A sustainable retail sector is a must for creating an eco-friendly world because it can reach every consumer. It has transformed from an ‘if’ to a ‘when’ and ‘how’. Recently, consumers expect their chosen brands to take a stand for what they believe in and one of them is sustainability. Investors and customers both want to support a brand that prioritizes the environment and humanity. By selling sustainably sourced products, an eco-friendly retail business creates eco-minded consumption among consumers. When you open an eco-friendly retail store, you may consider partnering with a sustainable company that is focused on manufacturing sustainable products. And also, an eco-friendly retailer may diversify with new products or services as sustainable products will keep mushrooming.

  1. Recycled products

Recycling is the new trend in sustainable products and that is why companies should continue utilizing this trend to invent new technologies that can convert used products into usable recycled products. Recycled products will support reducing the amount of pollution they contribute to the world. Meanwhile, we, as buyers should contribute in this matter by recycling, reusing and consume in a sustainable way!

Benefits of Recycling

  • Conserves natural resources such as water, minerals, and timber
  • Increases job opportunities by exploring new domains
  • Prevents environmental pollution by reducing the waste
  • Saves energy for future usage

Top 10 Recycled Materials in the US

  1. Aluminum
  2. Concrete
  3. Corrugated Cardboard
  4. Glass
  5. Mixed Papers
  6. Newspapers
  7. Plastic (PET)
  8. Plastics (HDPE)
  9. Steel
  10. Used Motor Oil –ok for me
  11. Renewable energy

As the global population rises, our energy requirements have also increased, but fossil fuels are running out of the world. And also because of the negative impacts of burning fossil fuels, we human race need to create environmentally and socially conscious products and services in various economic sectors. So, companies can utilize this trend of global interest by generating cleaner energy alternatives and utilizing government-incentivized renewable energy initiatives. This is the best time to help solve the world’s energy problems and make money by doing it. Technology innovation and declining costs are giving way to renewable energy to gain competitiveness and the year ahead is getting more opportunities for cleaner energy sources to grow in most market segments.

  1. Sustainable food products

Nowadays food production, packaging, and shipping are all undergoing a revolution in sustainability and consumers are considering products that can help them to live a socially responsible and sustainable life. If you have new projects to deal with sustainable food production, you can help preserve our natural resources and create a new sustainable-friendly global society. Sustainable food products are not only about the food items themselves but also a combination of aspects such as production process, logistics, packaging, and consumption. The pandemic has also made companies and consumers consider and focus more on sustainability as we have suffered through social, health, and economic crises.

  1. Sustainable construction materials

Either as a manufacturer or a retailer, an entrepreneur should start a business based on sustainable construction materials. These materials are not only a better alternative for the environment but they also offer a better utility compared to traditional methods. Sustainable materials create energy-efficient structures and build green building materials and prove how they contribute to saving energy. This is the list of materials that are related to green buildings.

  • Bamboo
  • Cellulose
  • Composites
  • Cordwood
  • Cork
  • Earth Bags
  • Earthen Materials
  • Fiber Cement
  • Fiber Glass
  • Insulated Concrete Forms
  • Natural Clay
  • Natural Fiber
  • Natural Fiber Floor
  • Non- VOC paints
  • Polystyrene and isocyanurate
  • Polyurethane
  • SIPs
  • Slate/ Stone Roofing
  • Steel
  • Stone
  • Straw Bale
  • Thatch
  • Wood

As we move into another year, sustainable building materials in the market are all set to surge!

  1. Eco-friendly and sustainable toys

As an entrepreneur, if you have a passion for introducing innovative toys to get into the toy business, you may focus on creating types of toys that teach sustainability with eco-friendly raw materials. Toy companies are more fixated nowadays on expanding their market for environmentally conscious customers. If you’re not interested in designing new toys, recycle old toys to create new toys. By playing with eco-friendly and sustainable toys, kids in the present generation will get ready to create a new sustainable economy in the future. The increase in awareness among parents and schools, has resulted in most children shifting also to sustainable options in toys. 

  1. Sustainable interior design services

Interior designers can become sustainable business owners. If you want to become a role model, use eco-friendly furniture and other sustainable products to decorate residential as well as commercial buildings. Those who survive in these places will become eco-friendly customers so they will buy other sustainable products.

Beauty, convenience, and comfort with less damage to natural resources are completely in the spirit of today’s times when it is very important to take our planet’s safety seriously.

  1. Green apps and software

We need apps and software for facilitating every process. So, develop green apps and software to check the ingredients and ethics of sustainable products and to manufacture recycled products. Green apps are technically not a new concept, but it has caught the public’s attention due to concerns revolving around the impact of pollution and global warming. Green apps will support sustainable companies in taking decisions on important environmental factors, and they support making the production process simple and encouraging companies to think green. It will continuously grow and be an increasingly determining factor for consumers in the future.

According to research, corporates with high ESG (environmental, social, and governance) ratings will outperform the market average in both medium and long-term earnings very soon. A sustainable economy opens the door to new opportunities and offers huge benefits to our society and the planet. With the right business trends, sustainable businesses can overcome competitors that are environmentally unaware. 

Top 10 Trends in 5G Technology for 2023 and Beyond

In recent years, 5G business trends have shown tremendous growth because of the robust demand for high-speed network connectivity. Moreover, the number of smartphone users is increasing both in developed and developing economies. According to some studies, the Global 5G infrastructure market value may surpass USD 60 billion by 2028 because of its advanced capabilities. In this article, let’s study the top 10 trends in 5G technologies for 2023 and beyond.

  1. Artificial Intelligence

Why is 5G significant to the field of AI? A fully functioning and effective 5G network cannot be complete without the presence of AI procedures. AI, together with its sub-categories such as machine learning has been developing as a discipline, to the extent that nowadays this mechanism permits fifth-generation (5G) wireless networks to be prognostic and active. As corporates and other organizations utilize the benefits of digital transformation, they need to depend on a flood of data that is extremely valuable. Typically, the data are difficult to obtain, handle, and analyse since they are in different patterns. However, they use AI to manage the massive amounts of data being collected. 5G will improve the speed and integration of artificial intelligence. It accelerates the method of handling data while AI is used to analyse and learn from the same data faster. Nowadays the combination of 5G and AI is essential for every sector in the world. 

  1. Smart Devices 

When we think about 5G, we think of cell phones and how communication will become advanced with faster internet. What 5G will enigmatically transform is the way we interrelate with machines and how they become more incorporated into our lives. Artificial intelligence has played a key role in reshaping our world smarter and smoother since smarter devices are developed with the features of this technology. If companies utilize the power of 5G technology with smart devices, they can support their following professionals so that they can enhance their functions.

  • Automation engineers
  • Data scientists
  • IT manager
  • IT researchers
  • Product managers
  • Product testers
  1. Datafication

Datafication is simply transforming everything in our life into data that is suitable for a particular device. It is about taking a formerly invisible process and creating it into data, which can be monitored, traced, evaluated, and optimized. Recent technologies we are using have empowered a number of new ways of ‘datify’ our daily routines. Datafication supports IT professionals, data scientists, engineers, technicians, managers, and so much more. If companies utilize the power of 5G technology with the support of datafication, they can support their following professionals so that they can advance their business operations.

  • Big data engineers
  • Business intelligence analyst
  • Data scientists
  • IT architect
  • Robotics engineers

To summarize, datafication pertains to the idea that daily interactions of living things can be reduced into a data format and put to social use.

  1. Edge Computing

Edge computing is about the movement of workloads and models far from the cloud and nearer to where the action is. Edge is about dealing with distributed AI models that develop data and extract insights by running predictive analytics close to the source of data. The rising number of data explosions and the evolution of end devices require a new powerful network infrastructure. If we connect 5G technology with edge computing, we can get solutions that can support massive data volumes. 5G and edge computing can go hand-in-hand to empower a new generation of smart devices and applications. With its increased performance, 5G technology can enhance edge computing applications by decreasing latency, improving application response times, and enhancing the ability of companies to gather and process data.

  1. Robotics

5G technology will considerably advance a large number of services and speeds up the digital transformation of any type of company. 5G can transform the robotics industry if robotics is combined with other technologies. In current times, latency is one of the key challenges that robot developers encounter. 5G can eliminate it with enormous and low-latency connectivity. Until now, one way to spread the massive quantities of data required to operate robots without lag has been to keep them secured with a wired connection and thanks to 5G networking, which could be changed. 

  1. IoT

5G has changed the game and is able to provide faster, more stable, and more protected connectivity that gave progress to everything from self-driving vehicles to smart grids for renewable energy to AI-enabled robots. The technology of IoT is rising as several connected devices may touch the number of 3.2 billion by 2023. Even though IoT technology is getting aligned with a number of technologies, the 5G network is the most important technology that makes IoT more advanced. Primarily, this is due to the fact that 5G networks may go a long way toward enhancing the performance and consistency of these connected devices.

  1. Blockchain Technology

According to industry experts, the inherent higher speed of 5G technology will facilitate the integration of blockchain-related technologies. Professionals from various industry sectors foresee that Blockchain technology will be one of the major technological advancements of the next decade. With the support of 5G technology, blockchain will ensure data reliability, and security, thus enabling smarter and faster value functions. 5G can play a pivotal role in giving seamless experience in blockchain-related communication, dealing with detailed 3D avatars of products, and in modeling the future of business and society.

  1. Metaverse

Metaverse is an immersive virtual world in which everyone can work, play, live, transact, and socialize, enabled by the practice of mixed reality (virtual reality and augmented reality). It is the next evolution of the digital world, facilitated by multiple technologies including blockchain, artificial intelligence, smart objects, and edge computing. 5G is the best option to enhance all the functions in the Metaverse because every function in the Metaverse requires a powerful, high-speed Internet and a high amount and restricted latency networks that are more demanding than the traditional services for mobile broadband.

  1. E-Commerce

E-commerce platforms have entirely transformed the way how people buy and sell products. If 5G technologies are added to enhance the efficiency and performance of this sector, it will be a big game changer. 5G networks can support companies to advance the shopping experience of their customers in finding the right product for their needs. The demand for 5G infrastructure will rise significantly since every customer service will depend on digital platforms in the future. 5G made the internet more manageable, and even a smoother ride for those on their smartphones which translated to more potential buyers browsing online, with faster websites and apps to cater to them in record times.  

  1. Automotive Sector

The global automotive sector is growing noticeably because people need to purchase different types of vehicles for their commercial as well as personal usage. It is on the edge of major technology-driven evolutions that will disrupt the sector in a number of ways. Consumers nowadays are gradually having expectations go beyond vehicle quality and steadfastness.  After the advent of innovative technologies in autonomous and semi-autonomous vehicles, people have become more interested to purchase vehicles. With the help of 5G connectivity, vehicles can communicate with their components to help drivers better navigate. 5G technologies will be essential for the efficient functioning of all the systems in a vehicle.


5G transformation will not occur in a single step, but it is a gradual architectural evolution. It can be a game-changer for the global economy. By delivering a wide range of benefits to consumers and companies, 5G wireless mobile services create a fully mobile and connected environment. With higher multi-Gbps peak data speeds, ultra-low latency, massive network capacity, more reliability, and increased availability, 5G technology delivers a greater user experience. Hence, every industry should adopt this technology if they want to align with the latest trend and advance their business functions for increasing production and revenues.


Top 10 Social Media Trends for 2023

The social media landscape keeps changing because of new trends blooming all over the world. On average, humans allot 2 hours and 27 minutes on their social media daily and that is the reason why social media marketing gets more attention these days.  If you want to know what’s hot and how to fit social media trends into your digital marketing campaign, you must know how social media trends continue to change and companies must adapt to innovatively share their communications with users. Social media works for brands in terms of improving brand reach, heightening conversion rates, creating customer loyalty, brand impression, etc. In this article, let’s know the top 10 social media trends for 2023 and how these trends will affect your business.

  1. Social commerce

Before the Covid-19 pandemic, social commerce was not a popular trend among top social media trends. Nonetheless, increased social media consumption because of the lifestyles of stay-at-home mandates created the perfect conditions for a social shopping explosion. According to eMarketer, social commerce will become an $80 billion industry by 2025. If you are an entrepreneur who wants to improve your online presence, you can utilize this social media trend for online consumers because shoppers use social commerce to look for updated brands, study products before purchasing, communicate with customer support, and buy items.

  1. Video content

Through the years, we have witnessed video marketing trends develop from 30-second ads and viral videos to live videos or ‘vlogs’ With the use of advance technology, people were able to produce more appealing video formats like 360-degree experiences, shoppable videos, and ephemeral videos. With a majority of digital marketing experts asking to focus companies on video marketing, videos on social media will gain much more popularity in 2023. Brands are now posting various videos frequently to connect with their customers visually.

Video content is the most engaging form of content in the digital world, and it will stay in the long run. Hopefully, more social media brands will come soon with additional services that support video content creation in the coming days. 

  1. Twitter as a trustworthy news portal

Some media platforms such as Facebook, Instagram, and Pinterest are primarily used as entertainment platforms, Twitter always reserved the spot for serious talks as a trustworthy news portal. It has become the go-to-resources for getting information on real-time events. Journalists and marketers are two of the main users of Twitter to check and update people or ‘followers’ on trending topics. Twitter has always prioritized news stories that come from around the world. In the coming years, Twitter is expected to allow only authentic news from reliable news sources. Use this social media to post and read authentic business news if you want to follow this trustworthy trend.

  1. User-generated content

User-generated content is a sort of content created by genuine brand users on social media. It is said that 92% of users rely on recommendations shared by brand consumers than advertisements. It can be in the form of a Snapchat story, Instagram Reel, Facebook review, or Twitter testimonial tweet. Several companies have started leveraging UGC as social proof that can depict the quality of their services or products. UGC is entirely authentic because users create the content without any influence of the brand. So keep adding UGC to your social media for promoting your brands.

  1. Social media communities

The rising number of social media communities can play a major role in promoting a brand. Since companies are trying to cater to the needs of customers, social media communities are highly useful for companies for adding their customers to social groups. These forums are very valuable in getting customer feedback and suggestions, performing discussions, promoting engagement, bringing users closer, increasing brand visibility, attracting more customers, creating an engaging environment, and sharing personalized content in favour of customers. Create a social media community or join popular communities for better promotion.

  1. Augmented and virtual reality

Each social media platform utilizes various tools when it comes to marketing and promotion. One of the latest tools that can appeal to your target clients is VR and AR reality.  Virtual Reality gives users the possibility to immerse themselves in the manufactured environment that portray actual places or imaginary world. Augmented Reality, on the other hand, connects contextual information on the intermediate physical environments users before their eyes and blends digital experiences with real life. Following the trends of adopting mixing reality for promotion is a fantastic idea. VR and AR scenes can make people with more potent and engaging since they present us a fully immersive experience. For creating next-level ads, companies can use experiences derived from photographic techniques applied in augmented reality, interactive instruction of programming, and digital cinematography.

  1. Identifying target audience

Identifying the target audience online is another important trend if you want to design a digital marketing campaign. With the support of online surveys, the company should find out the group of people who prefer services or products of their brands. Target audience identification makes a company recognize the characteristics, needs, and preferences of consumers of brands, and enables a brand to plan digital marketing campaigns based on buyer personas. It can also make a company focus on a niche market with a brand identity and if you want to generate valuable results on social media, you will be needing to target suitable customers and you need to target them with a message that they care about.

  1. Influencer marketing

In recent years, influencer marketing has experienced tremendous growth. It is when companies started working with influencers in order to gain more brand awareness and conversions among a specific target audience. For brands looking to enhance their consumer trust, brand recognition, and numerous other benefits, a potent influencer marketing strategy can be exactly what the customer ordered. Speaking of advertising, influencer marketing is one of the greatest social media marketing trends in 2023 is influencer marketing. If you want to use any potential influencer, this is the best time to do it.

  1. Rise of social justice and brand involvement

Every company should know how to tell a brand story based on social responsibility. With the right message connected to social justice, a company should create an engaging brand story. Storytelling can play a major role in influencing brand awareness and bringing in new customers. If the key concept of the brand is social justice, it will become a society-based branding.

  1. Connecting social media with email marketing

If you’re considering increasing the number of your social media follower, your mailing list is the best place to start. Email marketing, one of the best approaches in digital marketing, helps marketers send information to clients for various purposes. It is the practice of highlighting various aspects of the products and services of the brand by sending multiple messages. Social media ads should also have the email addresses of brands so that users can contact brands through emails.  


Several social media trends may rule the digital world in 2023. The above trends will have a massive impact on users and brands. If you follow these new trends, you may leverage your brand image on social media.  However, popular trends may change over time.  This is why you should keep your eye open to watch out for the best trends you can take advantage of. Initially, focus on a couple of trends you can fit into your digital marketing campaign and monitor what works for you to attract your audiences.

Business Restructuring and Restart: A Need for Change in the Business Structure

If companies need to modify and reshape their operations, a business restructuring and restart is an essential process. With the intention of reviving a business, increasing a company’s market value, reducing debt, increasing the efficiency of business functions, improving the business going forward, and gaining a competitive advantage, companies are interested to restructure their businesses. In this article, let’s look at the benefits and types of business restructuring in detail.

Benefits of Business Restructuring
Because of a number of benefits, companies in all forms are interested to restructure and restart their businesses. In this competitive business world, after the rising number of new technologies blooming here and there, it is essential for every company to often restructure their businesses. This pertains to re-organizing the control structure of businesses in order to become more profitable, make advanced processes, and be able to adapt to the fluctuating needs of your business. A smart restructuring will bring the following benefits and advantages to the company. Let’s see a few of them here below.

  • Debt reduction to accelerate the growth
  • Cost reduction to generate more revenues
  • Reduced risks to handling any crisis
  • Increase efficiency for every business function
  • Prevent and resolve shareholder disputes
  • Improved tax-efficiency
  • Improve focus on key products or accounts
  • Enable incorporation of new technology
  • Better use of talent for improving business functions
  • Better succession
  • Assets relocation
  • Gain new competitive advantages
  • Better positioning for growth
  • Rejuvenate and revive business
  • Increase the company’s value to overcome competitors
  • Better prepared for sales and marketing
  • Better survival now and in the future
  • Limit financial harm

Types of Business Restructuring
There are different types of business restructuring processes. Here are some of them.

Merger is a process of combining two or more corporate entities in which the assets and liabilities of the entities are moved to one, which continues to exist, while the remaining stop existing.   In this form of business restructuring to advance business from one level to another level, the companies can enter into a merger agreement, in which companies decide the terms and conditions of the merging process. Generally, companies that want to expand their business operations globally are interested in adopting this type of strategy since it is highly helpful for them to go global. A merger or amalgamation of a company with a foreign company is a revolutionary concept in business since a company wants to explore another country with new business functions. There are different forms of mergers such as:

  1. Horizontal Merger– It is a merger process in which a merger happens between two companies generating the same levels of production. This type of merger can help a company to increase its competitive advantage. For example, if Company A sells products similar to Company B, the joint sales of a horizontal merger will give the new company more share of the market. 
  2. Vertical Merger– It is a merger process in which a merger happens between two companies generating different phases of the production cycle. This form of merger delivers a strategic tool for companies to develop their businesses and obtain more control over the steps supporting the supply chain.  
  3. Conglomerate Merger– Conglomerate merger is a merging process in which merging happens between companies in different types of businesses with unrelated business activities. Common advantages of this type of merger are diversification, cross-selling products, and investment opportunity.
  4. Cash Merger–  A cash merger is a process in which one of the companies purchases the other company for merging. One of the main benefits of this type of merger is that the new owner can quickly achieve all the assets of the acquired business, without the requirement of converting new stocks or using other ways to prepare those assets for any preferred use. 

Private Acquisitions
It is a process in which a company acquires another company leading to consolidation or merger with the parent company. Private acquisitions generally happen because of increased benefits such as synergies, economies of scale, and economies of scope. There are two types of private acquisitions such as:

This is referred to as a share sale. In this process, the buyer acquires the entire or portion of the share capital of the target organization. When a company is acquired as a result of a share sale, every asset and liability is transferred to the buyer.

This is referred to as an asset sale. In this process, the buyer has the benefit of acquiring a particular asset instead of its stock. One of the best advantages of an asset sale is the buyer can get rid of the liabilities with the seller and only purchase the specific assets of the company.

It is one of the forms of business restructuring in which a company divides into two separate groups either to function independently or to be sold. De-merger permits large companies such as conglomerates to split their numerous business units to encourage or hinder an acquisition, and to increase capital by selling off components that are not part anymore of the product line.   After this process, companies are divided into different entities and enjoy the business functions separately. A company demerges for decreasing the financial burden, creating new business functions, and other reasons. In many cases, companies take a demerger strategy to create stock market value. Investors will have more visibility to make better investing decisions over the business functions.

Strategic Partnership
Strategic partnership is one of the most fundamental approaches to restructuring any business. Here, partners remain independent, share their benefits, take risks, have joint actions and continue to contribute in strategic areas.  As it is vital to the growth of any business, companies make use of the principle of a strategic partnership to improve business functions, generate more revenues, increase market capitalization, and expand business operations. The power of partnerships in business reveals itself in several forms, ranging from cooperation to investing in a project to sharing business intelligence and goals between companies.

With the right partnerships, companies can improve their business concept and increase their market capitalization. Strategic alliances can provide common benefits such as cost reduction, technology sharing, product development, market access, etc. And also, partnerships between businesses foster collaboration and longevity in firms and provide better solutions to society since companies can blend some of the best services to introduce innovative products and services.

Are you looking for the ideal organizational restructuring, management structuring, and financial restructuring for your company? The entire business restructuring is a good option since it can improve profitability, cash flow, business strategy, and rebranding. And also, it will improve communication and decision-making to improve sales and marketing.

If you are considering restructuring your business, having the right strategic business restructuring is a great way to start. As a comprehensive business solution provider, Dhunicorn will be the right partner in your business reshaping process. Find out more @ info@dhunicorn.com about how we can help you to implement strategic restructuring to achieve your targeted business objectives.

Current Big Data Trends You Should Know

Nowadays big data plays a vital resource for public and private companies. Because of the evolution of cloud software, companies have the ability to track and study volumes of business data in real-time analytics to make their functions grow accordingly. As every industry adopts the power of AI, the role of big data role is enormously high. Here are some big data trends that impact the current industry landscape and will tell you the bigger picture of big data.

Digital transformation

The digital transformation era has begun, and with it has come immeasurable revolutions for businesses to explore. The corporate strategies go hand in hand with the combinations of artificial intelligence (AI), the Internet of Things (IoT), machine learning, and big data. According to statistics, the global Big Data market is expected to reach $103 billion in revenue by 2027. Digital transformation in the form of IoT, IaaS, AI, and machine learning is pushing big data to territories unnoticed in human history. There are three types of data such as structured, semi-structured, and unstructured. Since content is the king of the digital world, we need to analyse large volumes of various data to learn to make sense out of them. Hence, companies preparing for the next decade should keep themselves updated on the last trends in digital transformation and focus on applying big data strategies and techniques to get their company functions developed.

Real-time analytics

Real-time big data analytics is one of the key software functions that are capable of analysing large volumes of incoming data stored or created with the IT infrastructure. It pertains to the process of evaluating data as soon as it becomes available in the system with the use of math and logic to deliver quicker insights on that data, leading to an updated and more well-versed decision-making process. With millions of new data stores created every day, companies depend on real-time big data analytics to efficiently search the data for desired patterns and insights that drive quicker decision-making.

  • Big data is already playing well in presenting sports-related data analytics to audiences during any sports competition.
  • Big data plays a key role in identifying fake news and statistics.
  • With the support of big data analytics, companies have the ability to solve data-centric issues quickly.
  • During any natural disaster, we can use big data with the help of AI, RPA, and machine learning for useful predictions.

Driverless technology

Fully autonomous driving is a dream of all the transporters in the world as it may reduce stress while driving, accidents, and traffic jam. Self-driving vehicles are progressively becoming certain despite the many hurdles still to be overcome and they could change our world in so many unexpected ways such as transforming our experience of long journeys and commuting and removing people from high-risk working environments. With the support of big data, there have been significant and notable developments in this research. An autonomous vehicle usually leverages three types of sensors such as camera, lidar, and radar. Sensors use big data for autonomous vehicles to track the locations and match the origins and target destinations. New start-ups may focus on either manufacturing products or providing services that are related to driverless technology to accelerate the power of big data in the corporate world.

Data governance

After the advent of the General Data Protection Regulation (GDPR) guidelines, data governance initiatives are mushrooming globally. Data governance (DG) is the procedure of handling the accessibility, integrity, usability, and security of the data in organizational functions, based on data standards and policies that can control data usage. It pertains to managing huge volumes of an organization’s data, exploiting it in the organization’s decision-making using various analytical tools.  Proper data governance guarantees that data is reliable and stable and not misused. With blockchain technology, a new world has started with several new possibilities and revolutionary opportunities. Around the world, blockchain service providers present new techniques and services. Data governance can also transform organizational functions to attain a more authentic outcome related to any function if it is coupled with blockchain technology.   


The insights from big data analytics may lead companies to find some innovative techniques given that customers are living in a world of big expectations, where everything moves at a rapid speed. Big data allows them to update present services they provide and products they manufacture since the large volume of data collected helps companies identify what can fit their customer base. The insights can also be used to improve business functions, introduce new marketing strategies, optimize customer service, and advance employee productivity. 

In today’s competitive world, it is essential for companies to implement functions that help track customer reviews, and the success of products, and monitor competitors. Big data analytics enables real-time tracking of the market and makes you go ahead of your competitors.  

Understanding customers

With big data’s support, companies can discover new approaches to study actionable insight that will help them better understand their customers and outperform their competitors. Big data is not only applicable to big businesses, but it can also provide insights to customers and make significant improvements. Additionally, they may also experience a boost to your bottom-line performance because of developments in their business functions. Every data collected from social media helps to better understand customers. This will have a transformative impact on the ability to understand customers’ buying behaviours through a data-centric approach and it is possible in identifying new customers from all walks of life.

Here are some of the data classifications that can help to find out ideal customers.

  • Competition
  • The buying habits of customers
  • Demographics (age, occupation, gender, income level, marital status)
  • Economic shifts
  • Industries (medical, accounting, lighting, nonprofit) if you do B2B.
  • Location (local, national or international)
  • Market trends
  • Motivations
  • Psychographics (hobbies, values, personality, lifestyle, attitude, behavior)


Based on market projections, the role of big data trends will grow more even in the coming decades as it has been developing and transforming the way the world uses business information. This will affect the way companies look at business functions. The key objective of every company should be to make their companies grow while transforming their data-driven environment. To wrap it all up, it is a must for every company to stay focused on big data and welcome digital transformations by adopting novel solutions based on big data. Big data is not just one of the trends that lead us into the data-centric future. In fact it is the future of all the data in the digital world since the world has gradually become a digital world or Metaverse in the future.  Hence, the methods that companies and IT professionals should understand how they store, transfer, and understand data.

Top 10 Trends That Can Take Your E-commerce Business to the Next Level

E-commerce companies need to stay restructured with the latest tools, technologies, software, and world-class e-commerce business trends to set new goals. The e-commerce industry is always changing with new trends. Particularly, e-commerce store owners are developing new strategies to meet customers where they are.

While every factor in e-commerce is evolving, we have given in this article some of the biggest trends that will impact the industry in the coming years.  Explore the leading e-commerce trends and keep abreast of the trends that are important for you to remain competitive and discover new opportunities.

  1. Augmented reality

Augmented reality (AR) has become a prominent game changer for e-commerce stores since it may help customers make a buying decision. In e-commerce, augmented reality permits consumers to have a real-time interface with products while they are in their location. It connects the gap between customers and physical stores as well as online shopping.  With the features of AR, the digital shopping experience in specific industries – fashion and home décor, can make customers feel better without seeing it in person. AR grants users the ability to not only watch 3D models of products but also lets users see how it looks if they use them. If you are an e-commerce company based in the fashion or design industry, follow this trend to be ahead of your competitors.

  1. Artificial Intelligence

Technology built on artificial intelligence has developed to an extent that it has become a vital element of the biggest online stores. Artificial Intelligence and machine learning support e-commerce companies to collect data for automated and personalized shopping experiences. They can continuously collect data on how customer shops when they purchase, and what features they are looking for in a product or a service. Generally, customers want to know whether brands care about them. AI is programmed accordingly to attract customers.


  1. Big data

As we have seen above, AI can collect automated data from your website at large. So customer feedback leads to data sets complexity and larger data volumes. Such high velocity and different types of data are too complex to get valuable insights from it. The data from larger data volumes are the mixed-up volume of data so that companies cannot easily refer to use for recognizing the customer’s preferences, patterns, and business processes. So using big data is one of the latest trends among e-commerce companies.

  1. Chatbots

Chatbots play a major role in communicating with customers since they perform like in-store sales associates. It has been becoming more and more popular across all industries, but they stand out more in e-commerce. Today’s shoppers want to be able to identify and purchase products in just a few clicks. This is where chatbots have become one of the effective customer experience tools to bring leads and sales. Installing various chatbots on e-commerce websites can bring the best customer feedback. Nowadays, speaking with an e-commerce chatbot is like talking to a human being because it can tell jokes, they have personalities but on top of that, they are very efficient heightening its usefulness the online customer service.

  1. Mobile shopping

People always have their mobile phones anytime and anywhere and browse them about 150 times a day on average. This is where mobile shopping comes in handy. Mobile shopping presents customers with the ability to make purchases from anywhere and the comfort it provides to customers has increased rapidly.  In today’s world, the rising number of smartphone users turns normal shopping into mobile shopping as it helps customers to have more product understanding and more convenience to pay. Moreover, if you are an e-commerce company publishing videos and podcasts on your website, your e-commerce site should be responsive on mobile or through web apps. Otherwise, you’ll lose mobile shoppers from all over the world.

  1. Payment methods

Offering a wide variety of payment methods is a good way to increase conversion rates on mobile devices. Gone are those days when the only payment option you have was only cash. Moreover, since mobile shoppers want the convenience to pay digitally, various digital payment methods such as credit or debit cards, prepaid, bank transfers, and E-wallets are suitable for mobile shoppers and are to be added to your e-commerce website. If you introduce a payment method based on blockchain technology, it will become a suitable payment gateway for your e-commerce company. 

  1. Headless e-commerce platform

Headless commerce is an e-commerce architecture. The headless model has been offering businesses a high level of flexibility and functionality which is relevant in today’s market. In this architecture, the front end is decoupled from the back end commerce features and functions. Hence, it is easy to update or edit features without interfering with the back end. Several e-commerce companies are implementing headless because of its flexibility on the backend. With the added SEO, content marketing, and digital experience capabilities, headless e-commerce platforms have become a great boon for e-commerce companies.

  1. Publishing videos

Publishing videos on your e-commerce website is an optical approach to suddenly grab and engage a customer and inform them about your product or service visually.  According to the statistics, 73% of online consumers have become interested to buy products after watching product videos that describe how it works. Since some products are innovative, showing people how to use them can users understand the benefits of the products. If you want to level up your e-commerce business and top your competitors, you would not want to take for granted the power of incorporating videos into your mix.

  1. Subscriptions

Subscription platforms help businesses to grow more especially if they have the right tools. This model revolves around the concept of recurring payments for recurring services which makes impressive profits. There are various subscription methods available on e-commerce websites nowadays and their convenience attracts consumers widely. For e-commerce companies, subscription services generate a method to plan for sales and inventory that are previously locked in. E-commerce companies that want to follow the latest trends can introduce innovative methods that can bring more leads and sales.

  1. Contextual and programmatic advertising

Context and programmatic ads are on the rise this year. It is a way of expediting marketing campaigns, sales, and brand visibility to a whole new level.  Social media sites are already redesigning their designs based on today’s trends. Simply saying, it can attract the right audience to the right ad at the right time. Compared to basic advertisements, e-commerce stores can get a better chance of reaching out to a larger audience by placing programmatic advertising. And also contextual and programmatic advertising helps you develop digital marketing campaigns based on consumer behaviours.


Since the digital world is ever-changing, e-commerce will only get bigger and better in the coming decade. New technologies will advance the trends. Hence, as e-commerce store owners, you must embrace the trends that best suit your requirements. The business trends given above are vital to take your business to new heights. Apart from the above trends, you may also set new trends after performing market research.   

The Benefits of Enhancing Business Objectives Achievement

“Clarity of vision is the key to achieving your objectives.” ­– Tom Steyer

Fundamentally, a business objective is a short or long-term goal that your company needs to achieve. Most companies aim for business objectives that are future-oriented and customer-friendly. Hence, business objectives are important for every company since they can help to focus on the outcomes of a company.

Business objectives for your business are very important to:

  • Increase Your Market Share
  • Strengthen Relationships Between Employers and Employees
  • Boost Long-Term Market Value
  • Cut Expenses to Save Money
  • Increase Sales and Improve Profitability
  • Enhance Business Performance
  • Improve Employee Performance
  • Implement Business Growth and Expansion Strategy
  • Gain Competitive Advantages
  • Improve Management System
  • Develop New Markets
  • Create Branding Strategies


Advantages of Business Objectives
Developing result-oriented business objectives can be very valuable to your company. Especially, success-driven business objectives allow company management to be more effective when it comes to improving company functions. The greatest advantage of clear business objectives is that a company can make result-oriented missions. With clear missions in mind, making a company achieve something is much simpler.

In this article, we will see three key benefits of having success-driven business objectives: improved leadership, measuring results, and better decision-making.


Improved Leadership
Do you know a good leader is a pillar of any team and dedicates his emotions and thoughts to building an effective team? Having clear objectives can improve leadership within your company. When every employee in the company knows what the objectives are, they can transform as leaders to work towards them more effectively.

The power of leadership relies on developing clear objectives. Every employee can become a team leader to be a balance between employees and employers with support and openness. So keep in mind that having improved leadership is the first and most important benefit of developing effective business objectives.


Measuring Results
One of the biggest benefits of developing effective business objectives is that it makes a company measure results. When companies have effective objectives, they can track their progress and see whether they are on track to achieve it. A comprehensive analysis provides companies ins and outs of the missions they performed. If we know how well our business objectives are working, we can execute the next objective successfully.


Better Decision-Making
As a final point, developing effective business objectives can also lead to better decision-making within your organization. Decision-making will be the best course of action if every member gets the right to participate in the decision-making process. When they take part, they feel like they are an integral part of the team and their contributions are highly important. Success-driven business objectives bring the best approaches that enable leaders and members to weigh up different criteria related to decision-making. With the power of better decision-making skills, you can:

  • Identify the problems.
  • Understand the problems meticulously.
  • Generate a list of possible alternatives.
  • Determine the best solutions.
  • Evaluate other alternatives.


Business Objectives Achievement Enhancement
Without the right talent, system, and resources, objectives are only dreams. Business objectives require several resources to be harvested internally for providing solutions. Success or failure could mean not just millions of profits or losses but also affect the overall company development in a positive or negative direction.

Every company needs the utmost crucial objective that is highly related to the survival of the company and continuity of the business, or some major objectives like overall business development, operational excellence, a boost of profitability, building competitive advantages, products quality improvement, new core products development, marketing excellence, and other important projects.

Are you in a rush to complete, execute, and achieve specific business objectives?

Did you know what resources, knowledge, know-how, talents, strategies, tactics, systems, tools, and methods are needed to increase the chances of achieving the objectives?

No matter how big or small your company is our Business Objective Achievement Enhancement program could be helpful to the accomplishment of the objectives! Let our talents, expertise, and resources work together with you to enhance and speed up your achievements wonderfully!


Result-oriented and success-driven missions
The brand should reflect the values and purpose of the product or service. Hence, it is better to have a long-term vision with result-oriented and success-driven missions. The vision explains what the brand is going to do in the future along with the missions currently being executed.

The vision statement should define the long-term aspirations of the brand. For example, by providing certain services to a particular society or a country, or the entire world, the vision expresses long-term values. A set of principles and values from the vision statement can guide the brand how it should operate and what it should achieve. The vision statement is a single sentence that explains and predicts why the brand exists.

Mission statements should define what the brand is doing now to reach its vision. Missions should say what projects you are doing, what values you promise, and how you are unique.

If a brand has a long-term vision with result-oriented missions, brand marketing will give a great result both quickly and gradually. Our Business Objectives Achievement Enhancement leads you to have business objectives with a long-term vision with success-oriented missions.


If you want to stay competitive in your business, you need to have strong business objectives. Based on the elements of the key concept of business objectives, you can advance your brand elements to provide value-added services or products.

Want to take your business goal to a next level?

Join us to acquire business objectives achievement enhancement.

Start your exciting business objective journey with Dhunicorn today!

Dhunicorn provides comprehensive business solutions to all types of companies. Contact us to know more about our Business Objectives Achievement Enhancement Program and other business services @ info@dhunicorn.com

Dhunicorn Business Funding Solution: The Gateway of Unlimited Funding
Need new funding to achieve various company objectives?
Considering raising money from various funds and sources?
What are the best options available to your company?

Dhunicorn business funding solution is the best option for any type of company in the world. Continuous funding is not only the most important resource for business growth and various projects but also ensures business continuity and survival. It’s essential and smart for companies to get ready access to various types and sources of funding.

Dhunicorn business funding

We are the experts to bring you the most trusted Business Funding Solutions to help your company achieve continuous growth and success. After thoroughly understanding your business funding needs, we connect you with those targeted investors who are the best for your business and financial goals. We meticulously research, compare the deals and find you the best possible option among the investors.

With our thorough knowledge and in-depth experience in this field as well as strong working relationships with the investors, we can get you the best offers with the most favourable terms and competitive rates.

We coordinate and support you throughout your business funding process. Because we are well-familiar with the investors’ approval criteria, we can offer you personalized assistance in preparing a clear and convincing pitching deck, that incorporates all your business information the investors expect to know before approving the fund. We advise and guide you in avoiding those mistakes that may cause the rejection of your business fund application.

We are available to our clients, any time they want to reach us, to answer their queries, give status updates, as well as address their concerns. We process very fast to ensure our clients get their business funds on time. Above all, we protect our client’s information and ensure it is kept very confidential. We assist companies who are seeking the following funding rounds:

  • Seed
  • Angel round
  • Series A
  • Series B
  • Series C and beyond
  • Merger & Acquisition
  • IPO
  • Post-IPO
  • Private Placement
  • Other funding

Why Dhunicorn business funding?

We have a comprehensive network and collaboration with more than 78,000 public listed companies, investment funds, private equity funds, venture capitalists, angel investors, business incubators, government agencies, various funds, and investors, around the world.

  • We carry out thorough research and match you with the best-suited investors.
  • We get you the best deals with the most favourable terms and competitive interest rates.
  • We help you in pitching successfully.
  • We help you in avoiding mistakes that may cause the rejection of your business fund application.
  • Our team of experienced financial advisors and specialists offers advice and guidance throughout your business funding process.
  • We are well-experienced in working with start-up companies.
  • We provide our service to businesses of all sizes.
  • We deliver the convenience of hassle-free, fast processing.
  • We cater to most industries, including high-risk industries.
  • Our professional yet friendly customer service is quick and reliable.
  • We protect your information and ensure its confidentiality.
  • We provide transparent and trustworthy service.

Three types of funding packages

We offer you the best business solutions most business owners aspire to. Our comprehensive solutions are Basic, Advanced, and Premium packages that cover every business need and in different stages of your business.

Of course, the business functions of every company are different. Hence, financing options needs vary depending on your size, industry, and other aspects. Before you contact us for business funding solutions, be sure to take the following steps:

  • Consider the stage of your business
  • Determine how quickly you need funding
  • Estimate your projected finances 
  • Evaluate your business’s current finances
  • Weigh your business funding options

Basic package features

  • Inform, promote and connect your funding needs to more than 78,000 reliable investment funds, angel investors, venture capitalists, public listed companies and other investors worldwide.
  • Assist to identify suitable investors for your business requirements and needs.
  • Connect you to interested funding prospects for meeting and discussion.

Advanced package features

  • Inform, promote, and connect your funding needs to more than 78,000 reliable investment funds, angel investors, venture capitalists, public listed companies, and other investors worldwide.
  • Assist to identify suitable investors for your business requirements and needs.
  • Connect you to interested funding prospects for meeting and discussion.
  • Assist in carefully studying, analysing and understanding your proposal.
  • Facilitate a strong application by giving you constructive recommendations to modify and enhance the content of your application to make it the right fit for the investors.

Premium package features

  • Inform, promote, and connect your funding needs to more than 78,000 reliable investment funds, angel investors, venture capitalists, public listed companies, and other investors worldwide.
  • Assist to identify suitable investors for your business requirements and needs.
  • Connect you to interested funding prospects for meeting and discussion.
  • Assist in carefully studying, analyzing, and understanding your proposal.
  • Review and evaluate your business objectives, sales & marketing strategies, operation & management, financial standing, and growth forecasts.
  • Assist to formulate a marketable business plan, targeting the investor’s perspective.
  • Build an impressive and impactful pitch deck.
  • Attend some crucial meetings (virtual) together, guiding and helping you through every step of the funding process to successfully secure the funding.


Funds are an indispensable part of every commercial entity. As a business owner, you need proper funds to ensure the smooth operations of your company. Especially for start-ups, having sufficient funding is the most important initial step. Dhunicorn hereby recommends you various funding solutions to avoid any hassle.  Through our long-term funding support, you will access and find out some great funding opportunities that suit your organization and funding goal.

For further information on business funding solutions, please contact us at https://dhumall.com/businessfundingsolution/packages/

E-mail Marketing Strategy for Business Success

“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – David Newman

Email marketing supports marketers send information to clients for various purposes. It is the practice of highlighting various aspects of products and services of the by sending multiple messages. With newsletters, special offer messages, and instructional emails, email marketers reach clients to track information about how many times clients open a particular email and which links they click on more. Using such data can help marketers create marketing strategies to boost sales and promote the brand.

Apart from the marketing techniques of social media marketing, SEO, and affiliate marketing, email marketing is also considered one of the most effective marketing strategies. Email marketing is not only sending your message and brand name to many audiences as possible but also expressing your brand values to many as clients possible. It is the right informative approach to connecting clients with values and messages through strategic communication.

Creating an email marketing campaign is an excellent approach to sending messages to a specific audience. The key goal of an email marketing campaign is to promote the elements of the brand along with the qualities or benefits of a product or a service. Through this detailed article on email marketing, companies can learn various techniques from reaching the target audience with the support of an email list to optimizing emails in favour of mobile phones.

Goal Setting

Every business needs to have a clear goal. Goal setting can help companies measure the results of email marketing campaigns. For promoting brands or increasing sales, without setting marketing goals, all the efforts may go directionless. By reaching the target goals, a brand may achieve its marketing objectives. Your goals may either be for a niche audience or a general audience, but they should fit with your business and audience. Set an effective goal before launching a campaign.

An email list targeting an audience

If we want to run a successful email marketing campaign, we need an email list with the most effective email addresses that are authentically acquired. You need to focus on some essential approaches by which you can collect emails for email marketing.

Discovering the right target audience is the most important step in email marketing. Whenever executing email marketing, identify who your customers are since you can modify the elements of your services or products according to their exact needs.

Once a company understands the target audience, it can promote the brand based on customers, create a logo, colours, fonts, and tone of voice according to their needs, and make products and services for the right people.

The Quality of Content

Email marketing mainly depends on the quality of content we send to customers. The content without any quality elements will go unnoticed. For making the quality of content, two things are very important, the best subject lines and email messages.

Best Subject Lines

When it comes to email marketing, subject lines also play a major role. The subject line should be catchy and relevant to your message. Simply put, it should make your subject lines stand out in the crowd. According to various studies, most emails that have thought-provoking subject lines are opened by recipients.

Best Email Messages

No matter what kind of message we send, we are bound to send some good messages for effective email marketing. It’s good to keep subscribers with quality email newsletters that talk about recent milestones of our company. In email marketing, marketers have to focus on the quality of the content.

Avoiding Spam Filters

Avoiding spam filters is the most important aspect of email marketing. Sometimes when we send emails to our subscribers or non-subscribers, emails go to the spam folder.  If we are not aware of avoiding, our marketing efforts may become worthless. There are various technologies and techniques to avoid spam filters. There are some of the best approaches that avoid our emails going to the spam folder. You may use any of the approaches at the same time for a better result.

Optimizing for Mobile

Nowadays most consumers use smartphones all over the world. Mobile phones dominate every business sector and people from all walks of life. As a whole, without the support of mobile phones, the modern lifestyle will not be interesting and functional. If we create and send emails in favour of Smartphone users, several readers can read it at the same time.

Monitoring Results

By monitoring every email marketing campaign, marketers can get statistics on how they can execute better campaigns in the future. A comprehensive post-campaign analysis provides us with result-oriented information about the marketing campaign we conducted. Measuring the results of email marketing will continually develop our understanding of the target market and audience, content and themes, our products or services, and the latest industry trends. The following are the most important metrics which can support companies to analyse the success of email marketing.

Click-through rate

The click-through rate may be lower than the open rate. However, this metrics how well the email marketing campaign worked. CTR shows the number of people who clicked on various links in emails sent.

Open rate                            

It is the first and basic step to understanding how well email subscribers are receiving messages. This method tracks the number of people who opened emails sent.

Conversion rate

With conversion rates, you can get insights into your return on investment. If email marketers know the cost and the number of subscribers who are converting, they can get a clear picture of how profitable this email marketing is.

Bounce rate

By measuring bounce rates against open rates, email markers will get a concrete idea of the quality of email lists they have. If they have a high percentage of bounce rates, the list may be full of fake or old, or misspelled email addresses.



Across the globe, email marketing is one of the most effective marketing approaches. It is used by thousands of businesses from all sectors. There are several benefits that marketers can gain from email marketing.

If we want to reach the audience of the world, email marketing is the only platform that lets us instantly send a message to thousands of global customers from all walks of life. With the support of social media, we can spread the message to a global audience. However, by sending emails, we can know who we send to.

The most important benefit of email marketing is that every business can use this marketing strategy at a lower cost because we can send thousands of emails at a time.

Top 12 Industries that Blockchain Will Disrupt in Future

“The application of Blockchain technology is rapidly becoming a core component of our infrastructure!” ― Kevin Coleman

A business process consists of a series of actions with the required steps to achieve an expected outcome. Every process is structured and repeatable. Every employee in an organization has to experience the same process. If a sort of action is unperformed, the entire workflow might become a mess. Therefore, streamlining a business process is the key feature of an organizational structure. With a structured business process, every employee can recognize their responsibilities and reduce errors to achieve added productivity. Blockchain technology has initiated a new world of possibilities with innovative business processes. Around the world, Blockchain service providers introduce novelties in every business function.

Every growing company needs to introduce novel elements for getting revolutionary changes to all components of their business functions. Recently, blockchain has entered the tech world as a game-changer. This disruptive technology generates distinctive opportunities to decrease complexity, produce secure and immutable information, and facilitate collaboration.

By decentralizing data, blockchain technology keeps our personal information more secure. With the support of this technology, every firm can ensure a safer online experience. In this article, learn about the top 10 industries that blockchain technology will disrupt in the future.

  1. Banks and Financial Services

It was said that what internet has done to media applies to what can blockchain do to banking. Banks and other financial services face different types of risks since they hold various data regarding the personal and financial information of customers. According to statistics, banks can save approximately $19 billion in the total banking process as a whole if they have an authentic approach to storing and sharing. To reduce the risk, banks can apply blockchain technology to performing their routine tasks and other major functions. A few banks have already started using this but not all. 

  1. Healthcare Industry

Adopting blockchain technology to transform the healthcare industry increases the security, interoperability, privacy of health data and minimize the costs while providing patients access to healthcare.  This technology provides a safe and systematic model for making medical records well-organized and secure. With its unique and result-oriented functions, healthcare industries improve healthcare communications, facilities, and functions on the whole.

It is expected that blockchain will change the world of healthcare with so many possibilities. In the coming years, every healthcare industry may boost its functions with this disruptive technology. Nevertheless, implementation will not be a cakewalk since every company needs to make a new infrastructure to avail all the opportunities of blockchain technology. The potential benefits of blockchain in the healthcare market are enormous as it:

  • Creates the data which cannot be altered by anyone.
  • Gives patients medical records of every communication and prescription.
  • Develops healthcare industries with more reliable approaches.
  • Offers possibilities for pharma companies to collect data in real-time.
  • Presents healthcare professionals easy access to the patient’s data.
  • Provides a great deal of transparent communication related to patient billing.
  • Stores the data in a hack-proof centralized database.
  1. Internet of Things

If we connect any internet-connected devices with other things or gadgets wirelessly, the things in this system can transmit and receive data from each other. IoT supports smart work and modern management of life. It aids in improved business process insights. It also helps in cutting down operational costs and downtime as well as enhances overall efficiency and productivity. With the support of blockchain technology, we can transform IoT industry processes to protect communications, facilities, and modernize software, monitor bugs and energy usage and functions on the whole.

  1. Cloud Computing

Unique features of Blockchain such as decentralization, transparency, and security have brought a revolutionary technology for the present generation of several industrial usages. One of those technologies is Cloud Computing. Blockchain provides a very crucial solution that can remove all the challenges in Cloud Computing through decentralization and provides data privacy as well as network security.  Hence, the integration of blockchain and cloud computing becomes very useful for a large number of industrial applications.

  1. Digital Marketing

Blockchain is also useful to disrupt the ways digital marketers do as it has a massive effect on delivery, purchases, metrics and value on such digital marketing campaigns. It is the future of digital marketing. With the support of this technology, small businesses can compete with larger companies to reduce costs, increase transparency, and trust with consumers. The following are some of the benefits of blockchain technology in marketing.

  • Blockchain allows marketers to accept alternate payments.
  • Companies can get genuine customer-related data.
  • Small companies can build trust in customers.
  • Companies can post ads without middlemen.
  • Every company can improve security.
  • Blockchain enables consumers to take charge of the ads they see and give advertisers an advanced means to fabricating high-quality leads.
  1. Public Transportation

Every national highway in the world has become a centre of accidents. To reduce the number of accidents, governments must install traffic systems expensively. Employing blockchain technology could help global national highways to become accident-free zones and it may bring statistics to better understand how people are utilizing public transportation options. Blockchain could also contribute to public transportation with a more functional, streamlined system, and pollution-free system.

  1. Energy Management

Blockchain technology is technologically potential to transform the energy sector as well even though Energy Management has been an extremely centralized industry for such a long time.  This energy industry is continuously introducing several innovations such as rooftop solar, electric vehicles, and smart metering. These innovations bring new use cases that include new business models for energy markets with real-time data management, and moving carbon credits or renewable energy certificates with the support of blockchain. 

  1. Government Records

The management of government services is another area in which blockchain can help decrease paper-based processes, lessen fraud, and increase accountability between authorities and the public. Some governments have already started taking it upon themselves to enjoy the benefits of blockchain technology-based advancement.

  1. E-commerce

Blockchain technology can transform the e-commerce industry by reducing transaction costs and increasing transaction security. Most famous e-commerce companies such as Amazon, Walmart, and Alibaba have already begun utilizing blockchain technology. By keeping time-stamped records of shipping and receiving, both owners and customers can reduce several price-related disputes. To simply put, blockchain can give a massive impact and changes on the following E-commerce categories- technological, legal, organizational and quality concerns and consumer issues.

  1. Retail

When it comes to the retail industry, customer trust is the most important factor. If companies apply blockchain technology to increase auditability, transparency, and confidence in every business process, it may be an approach to building trust among payment gateways, retailers, and customers. Blockchain will link consumers to vendors and won’t be needing a middleman with associated fees. Next-generation retail industry will be based on blockchain technology as both retailers and customers need to be more transparent and authentic in buying and selling.

  1. Real Estate

By applying blockchain, such issues concerning bureaucracy, no transparency, scams and public records errors which are normally faced in the buying and selling process in the Real Estate Industry will be reduced. Blockchain technology can fasten negotiations as the paper-based record keepings will be minimized and related work such as trailing, confirming ownership, ensuring precision of documents and transferring property deeds will be more convenient and efficient. 

  1. Insurance

Blockchain is an advanced way of trust management and can be used to authenticate various types of data in insurance contracts like the insured person’s identity. An oracle can be used to incorporate real-world data with what you call ‘blockchain smart contracts’ and this type of technology is very advantageous for any type of insurance that counts on real-world data.

Blockchain will not only transform how we use the internet but it has the potential to primarily reinvent and redesign business functions on the whole. Apart from the above companies, the business functions of every company are based on a certain process which needs more authentic data management for solving problems. Hence, blockchain providers can focus on solving problems of various sectors. Companies, which aim to become next trendsetters, should rely on providing blockchain-centred services that help them achieve an efficient management and innovative infrastructure.


Business Model Innovation: The Key Strategy of Business Evolution

“A business model describes how your company creates, delivers, and captures value.”Steve Blank

How powerful and effective is your business model?

What does business model innovation mean to your company?

What are the problems that could have been caused by your business model?

Do you want to look for the answers to the above questions? Then this article will tell you about the complete picture of business model innovation. When we talk about the success story of any brand, the major element is the business model. A business model plays a key role in making profits, implementing functions, and capturing value. If innovation is added to a business model, it will become a framework to capture or create value by doing things uniquely to serve society with products or services in an innovative way.

Business model innovation is the art of enhancing essential features and functions by developing unique concepts for supporting an organization’s financial viability and advancing the business functions. It is where a company forms, distributes, and gets its value. The key goal of business model innovation is to recognize new revenue sources by advancing product value and how they are delivered to customers.

Why is business model innovation so important?                       

Nowadays innovation is immensely important for every company in the world. In many cases, innovation is only connected with innovative products or services. However, a business model innovation should be significantly more profitable. Continuous changes in customer buying behaviour, globalization, and revolution in digital technology are presently creating a “window of opportunity” for developing new business models. A business model innovation is important because it helps businesses:

  • Boost Long-Term Market Value
  • Cut Expenses to Save Money
  • Increase Sales and Improve Profitability
  • Enhance Business Performance
  • Improve Employee Performance
  • Implement Business Growth and Expansion Strategy
  • Gain Competitive Advantages
  • Improve Management System
  • Build Learning Organisation
  • Explore New Business Opportunities
  • Develop New Markets
  • Create Branding Strategies
  • Contributes to overcoming sales rejection
  • Helps prepare the company for unexpected events, for example, Pandemic

Examples of Business Model Innovation

Let us have a look at how to do Business Model Innovation and discuss a few examples to get a clearer idea of what it looks like when being practiced:

  1. Freemium -This is a word that comes from ‘free & premium’. It pertains to business models where the company is providing free services but will charge more when a customer uses the special features then they will be upgraded to paying “premium customers”. For businesses with exceptional products, high gross margins, and high customer acquisition costs, this can be a very dominant model.
  2. Subscription Models– An effective way to transform one-off purchases to a more anticipated, and over time larger, stream of revenue while guaranteeing that the customers are consistently getting value and is also able to purchase higher-end services because of the purchases arising over time. B2B and B2C businesses are the best examples for Subscription models.
  3. Platforms– These are categorized by their distributed approach to creating value. Basically these are either marketplaces or matchmakers that come in many forms. They usually earn money by either getting commission from the transactions or by charging the supply side for the value-added services being provided. The most common examples are Airbnb, Alibaba & App Store.
  4. Direct-to-Consumer (D2C)– This method gives the manufacturer a bigger margins as middlemen are not needed anymore. It gives manufacturers more customer experience and relationship, more control over the brand. Best examples for this are Casper in mattresses or Tesla in electric vehicles.
  5. Ads, affiliates and sponsorships– Smartphones and Internet are dominating the world and we have witnessed a big improvement in content creation which turned the conventional business model of monetizing content with advertising challenged because competition to capture market’s attention heightened up. For example, Spotify produces the majority of its revenue and profits from its users, the advertising revenue provides the company with a solid secondary revenue stream that can be useful for investing in their new developments.
  6. Hybrids– A huge number of the most innovative businesses have hybrid business models that actually consolidates multiple aforementioned patterns in a way that is customized for their specific businesses. A perfect example of hybrid business model is Peloton which sells high-end treadmills and bikes for home use which goes with a subscription service that provides exercise programs, online classes and many other useful features to go with the bike. Even if their products are pricey, they are able to sell them at break-even and then generate income with the subscriptions.

9 key points about business model innovation

  1. Every company needs a business model innovation since updating a business concept is the most important for making revenues.
  2. The business model innovation of a brand should transform partially and completely to ensure its success to come and present survival.
  3. At the same time, BMI should focus on both adding quality to existing products or services and introducing new products or services.
  4. Business model innovations do not essentially require the development of completely new business concepts. It may be a combination of already existing ideas that are widely used all over the world.
  5. Based on the type of industry or the type of service or product, it can be both a micro and macro innovation model.
  6. Instead of just one model, a brand can develop several business models at the same time. Moreover, several companies can use a type of business model.
  7. Business model innovations should focus on the potential to transform an entire industry with a new way of what customers prefer to buy.
  8. A good business model innovation may have the competence to collaborate with other business model innovations.
  9. Our present life is to focus on providing good life for our posterity. Hence, a good business model innovation should focus on what would happen in the future.

A combination of the above tips and techniques is essential if you want to develop a good business model innovation. To stay competitive in your business, you need a strong understanding of the key concept of your business model innovation. Based on the elements of a key concept, you can develop a business model innovation with the power of the latest technology. Make sure that your business model innovation will stay positive even under risky situations. Apart from all these things, when you develop a business model innovation, you need to consider other following key elements that will make your business successful.

Money: Running a successful business needs an expensive budget. You need to focus on controlling and managing loans, investments, capital amount, and/or revenue to make the financial function of your business go smoothly.

Pricing: Adopt the right pricing strategy. If your products or services are too high, you restrict your customer base. If they’re too low, your products or services may look substandard. So it is essential to price a product or a service after market research.

The right customers and clients: The most successful companies should be able to discover the right customers and clients as marketing their products or services is around them.

Less competition: As the market is already filled with several types of products and services, you should find out a less competitive product or service.

Need: If your product or service is not the choice of customer’s needs for the time being and in the long run, your business success may become a question. Diligent market research is essential to find out the needs of customers.

Growth: The growth component of a business model innovation should focus on what a company should do to increase the number of customers and key strategies to accelerate the functions to make profits immediately and continuously.

Business network: A good business model innovation should be a model which is suitable to collaborate with a business network. Joining a strong business network is the most valuable resource to succeed in any modern business. Some of the notable key benefits of a strong network are strengthening business connections, developing your creative intellect, improving your visibility, connecting you with extra resources and high-profile individuals, creating new business and marketing opportunities, achieving constant business growth, and increasing profit.

The concept of a business model innovation is highly important to redesign the structure of any business since business model innovation is one of the most authoritative approaches for companies to stand out from the crowd.  If a company needs long-term success, an ideal business model is essential. Dhunicorn offers all types of companies with comprehensive business solutions. Business model innovation is one of them. If you want to have a successful business model innovation for your company, we will guide you to enter the right path. And also you can renew your business model with us now for better outcomes!

“The Power of Partnerships: Why They Matter?”

Strategic partnership is one of the most fundamental approaches to improving business outcomes. As it is crucial to the growth of any type of business, merchants and traders make use of the principle of a strategic partnership to enhance business functions and expand business operations. The power of partnerships in business manifests itself in a number of forms, ranging from cooperation to investing in a project to sharing business expertise knowledge and goals between companies.

With the right partnerships, companies can advance their business concept and increase their market size. And also, partnerships between businesses foster collaboration and longevity in firms and provide better solutions to society since companies can blend some of the best services together to introduce innovative products and services.

Before you start to have partnerships, you have to decide what types of partnerships your business needs. Generally, there are three types of business partnerships:


Partnerships matter for the following reasons:

1. Same goals and vision

If your partners also have the same goals, vision and core values for your new business, the success ratio of business operations and expansions is enormous. A combination of business elements under the same goal will help you achieve improving organizational structure as you blend more ideas to develop one idea. Moreover, the right partner can assist in every growth of the business, and share a large chunk of the workload to run business functions smoothly. When it comes to corporate social responsibility (CSR), business partners who have the same goals and core values may contribute to the society for solving a number of social issues since two helping hands are better than one helping hand.

2. Partners with the different skills

When your business partners have skills that you don’t have, you’ll empower your start-up with more skills. For instance, subject-matter experts can form partnerships with marketers to market their expertise as a service. This way, both you and your partners can share skills for unleashing your potential mutually.

3. Shared Roles and Responsibilities

As every partner will take care of their roles and responsibilities, you can decrease your workload. So, you will have more time to focus on other development factors. And also sharing roles and responsibilities play a major role when your business faces any crisis.

4. Increased Brand marketing

In today’s market, brand marketing, which can reach a customer’s overall perception of a business, should be done through various digital marketing activities such as SEO and Content Marketing, Social Media Marketing, Email Marketing and Paid Advertising, and offline activities such as Business Cards, Pamphlets, Tradeshows, Workshops, Canvassing, Classified Ads and more. Simultaneously, both of these activities are essential to gaining brand awareness and growth. If you have strong business partners, you can promote your brand
collaboratively and effectively.

5. Discovering Your Competitors and Their Services

Knowing who are your competitors, understand their offering, will help you create strategies to improve your business performance. Here, competitor research can play a major role. It is strategic research that specializes in collecting data about rival firms. With the support of partners, you will become capable to discover who your competitors are.

6. Improved Brand Marketing & Target audience

Discovering your target audience is the most important step in brand marketing. Whenever performing brand marketing, keep in mind who your customers are since you can modify the elements of your services or products according to their exact needs. It can make you focus on a niche market, and you can create a brand identity based on their hopes, desires, cultures, languages and needs. Once a company understands the target audience, they can promote the brand based on customers, create a logo, colours, fonts and tone of voice according to their needs, make products and services for the right people and tell brand stories as per the buyer persona. With the support of partners, you will become capable to improve your brand and to discover your target audience.

Forming a partnership regardless of whether it is a general partnership or limited partnership or limited liability partnership, is the key to advance your business to the next level.

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The Need for Green Energy Ramps Up; Oil and Gas Sectors in the Energy Transition

“A transition to clean energy is about making an investment in our future.”Gloria Reuben

Nowadays oil and gas sectors face opposition from the public because of the environmental impact of fossil fuels.  Apart from the public, stakeholders and policymakers also express their opinions on the need for alternate energy since the world with green energy will seem significantly different from today’s world. If oil, gas and coal companies want to remain successful in their domains, they need to focus on not only surviving the low carbon energy generation but also on producing green energy.

The energy transition has become a challenging question due to the demand, social and financial future of oil, gas and coal sectors all over the world. The value of these sectors in producing next-generation energy resources and technologies will depend on how well they apply Environmental Social Governance principles to their green energy-related business models. Here, let’s see some of the best green energy sources that could be great solutions to global energy needs in the future and innovative methods for sectors in the energy transition.

Wind Energy

Wind energy, specifically appropriate to offshore and higher altitude sites, depends on the power of airflow that pushes turbines to generate electricity. The form of kinetic energy is converted into mechanical power with the power of wind turbines, and then mechanical power is converted into electricity through a generator. Mountains, vegetation and water bodies control wind flow patterns, and the wind is caused by several elements – the uneven heating of the atmosphere by the sun, rotation of the earth and variations in the earth’s surface. We can use wind energy because it is available everywhere on the earth.

Solar Power

This type of green energy source is generated using photovoltaic cells that capture sunlight and convert it into electricity. There are several benefits of sunlight in our daily lives such as Solar Electricity, Solar Lighting, Solar Heating, Solar Water Heating, Solar Ventilation, Portable Solar and Solar Transportation. As the sun is a boundless energy source, it is the ultimate approach to solving the energy needs of the world. And also, solar energy brings a number of business and job opportunities.


Hydropower has been the most commonly used form of renewable energy. Through the flow of water in rivers, dams and streams, we get hydropower. This type of energy is generated by capturing the energy based on the forces created by flowing water. Generally, hydropower is generated by storing water in a dam or reservoir.


Biomass, one of the types of sustainable and renewable energy, is the fuel that is developed from organic materials such as scrap lumber, forest debris, certain crops, manure and some types of waste residues and is very useful for rural areas Biomass provides us with some other benefits that include protecting our environment and generating business opportunities.

Geothermal Energy

It is a clean and sustainable form of energy. We get this type of green energy from the thermal energy stored under the curst of the earth. It is used in more than twenty countries for heating and cooling purposes and the US is the largest producer of geothermal energy in the world.


The least popular energy source but has the enormous capability of becoming one in the succeeding years. It can be produced in two ways: barrage generation or tidal stream generators. The power it produces is environmentally friendly and has less effect on ecosystems. 

Companies in the transition

The following energy companies, which have already started projects for the energy transition, are the major energy-focused companies and have agreed to six energy transition principles such as; 1. Public support for the goals of the Paris agreement, 2. Industry decarbonisation, 3. Energy system collaboration, 4. Development of carbon sinks, 5. Transparency and 6. Industry and trade associations.


Exxon, one of the largest international oil companies, has focused on its interest in investing in renewable energy technologies for future projects. They plan to promote well-made, high-impact policies that can advance the deployment of market-based, cost-wise solutions.  Even though the major strategy of the company revolves around decreasing greenhouse gas emissions, the company has signed an agreement to buy 2.5 million barrels of renewable diesel.

Beyond Petroleum                                                                                          

BP, the first big oil company which started renewable projects, generates energy from wind and solar. Beyond Petroleum, formerly known as the British Petroleum Company, has more than 2200 megawatts of wind capacity in the US, and invested in and built a renewable energy capacity of 50 gigawatts by 2030. It also develops bio-energy offer solutions for marine, heavy-duty transportation and aviation and a few of its most thrilling work is in venturing, where they are creating investments in a variety of smart technologies and exploring new business models.


Eni, an Italian company, has long-term goals and plans related to renewable energy. Currently, the company is coming up with two new business groups: Natural Resources and Energy Evolution. With the purpose of growing its offshore and onshore wind capacity, Eni has made partnerships with Norwegian Energy Company Equinor and GE Renewable Energy in France. With clean energy sources as an important corporate strategy, Eni, an integrated energy company, aims at achieving the entire decarbonization of its processes and products by 2050.-


Shell, one of the global groups of energy companies, uses advanced energy technologies to build a sustainable energy future. It is investing in a much lower-carbon technology such as wind and solar, new electric vehicle charging and hydrogen and an interconnected power business that will provide electricity to millions of industries, homes and companies. It reinforces global economic activity and develops the quality of life.  The total plan of Shell for renewable is to invest $500m a year in clean energy technologies.


Chevron, with the aim of creating a better life with reliable and affordable clean energy, believes in the power of energy for a brighter future. Even though Chevron’s investments in renewable have been comparatively scant, this US company has invested in solar, wind and geothermal projects for the last two decades. In 2018, Chevron opened a Future Energy Fund with the first commitment of $100m. 

Renewable Energy Organizations and Research Centres

Research related to renewable energy research in order to invent new approaches or technologies to counter climate change is on the rise around the world. The key concept of this research is to lead the world with clean energy solutions. These are the most renowned research centres and organizations, and the companies in the energy transition use their latest technologies or methods for green energy generation.

  • American Council on Renewable Energy
  • American Solar Energy Society
  • American Wind Energy Association
  • Biomass Thermal Energy Council
  • Centre for Alternative Technology
  • Centre for Renewable Energy Systems Technology 
  • Citizen Partnerships for Offshore Wind 
  • Clean Energy Institute at the University of Washington
  • Environmental and Energy Study Institute
  • European Renewable Energy Council
  • Florida Solar Energy Centre
  • Geothermal Energy Association
  • Geothermal Rising
  • International Hydropower Association 
  • International Renewable Energy Agency 
  • International Renewable Energy Alliance
  • International Solar Energy Society
  • National Renewable Energy Laboratory 
  • Solar Energy Industries Association
  • World Bio-energy Association


In view of the above, we have concluded that green energy can dominate the corporate world if the oil, gas and coal sectors adopt appropriate transition measures. Green energy, which provides a cleaner alternative to many present energy sources, is the hope of the future world. These energy sources are not only good for the environment but also good for job creation. When it comes to fossil fuels, they do not provide a long-time solution to our energy needs and the related energy sources don’t create many job opportunities in this post-pandemic world. As per the statement of the Environmental Protection Agency (EPA), green energy offers several compelling environmental benefits for the future of the entire world. Hence, companies can create a sustainable energy-centred future, without polluting and damaging the entire world, but with a number of business opportunities.

The Nature of Indian Economy and Investment Opportunities in India

“It is really gratifying, for example, to visit India now and see that because they’ve had good educational institutions, and they’ve had a focus on it, there are more and more people in India participating in the world economy.” — Bill Gates

India, one of the fastest growing economies in the world, is expected to be one of the top three global economic powers over the next 10-15 years. According to the Hurun Global Unicorn List, India has become the fourth-largest country in the world with over 21 unicorns valued at US$ 73.2 billion. Moreover, with more than 7,000 public listed companies, India has become one of the deepest equity markets among emerging markets in the world. With a population of around 1.4 billion people, India keeps creating opportunities for growth and investment in all the sectors of the economy. There are a plethora of industry-based investment opportunities in India. In this article, let’s find out them in detail.

Information Technology

IT sector is the one which keeps growing at a rapid pace in India. And also it is the only sector that meets or even exceeds the expectations of the industry experts since the number of India’s internet and Smartphone users is continually increasing. India’s IT industry has evolved from the 2000s and entered into system integration, maintenance and remote infrastructure management of software development. Since then, Indian IT companies have achieved several striking factors both in private and government sectors, and have created a great impact even in the global IT space.

Key takeaways

These takeaways indicate why India’s IT sectors show great investment opportunities.

  • Availability of Special Economic Zones
  • By 2022, IT is sector expected to touch $1 tn digital economy.
  • By 2025, IT-BPM industry is expected to reach $350 bn.
  • Favourable government policies
  • India is full of IT-skilled employees.
  • Tax advantages and less salary ratios
  • Updating with new IT technologies – AI, cloud computing, Blockchain, Big Data, etc

Financial Services

The banking system of India, with a large and interconnected financial system, is regulated by the Reserve Bank of India. As every sector in India grows, the people of India get wealthier. Indian capital markets are expected to have a steady growth and financial services such as insurance, pensions, asset management, brokerage etc. are also growing along with India’s economic growth. Hence, investment opportunities on financial services in India are enormous if investors are ready to enter Indian financial market.


Agriculture-based industries and harvesting crops are the primary sources of livelihood for most of the India’s population. In 2019, India achieved the 9th largest exporter of agriculture based products worth of $37.4 bn. Indian government strives to increase foreign direct investment and allows 100% FDI to promote the contribution of private sectors such as agriculture-based machinery and equipment, fertilizers, horticulture, livestock farming, seed development, fish farming, and more.

Auto Components

The auto component industries provide us drive transmission & steering parts, body & chassis, engine parts, suspension & braking parts, equipment & electrical parts and more. India has achieved as the preferred global manufacturing base for auto OEMs. India’s auto components industry is expected to become the 3rd largest sector in the world by 2025. According to the forecasts of ACMA, this industry based on Indian exports may touch US$ 80 billion by 2026.


In India, chemical and petrochemical industries are expected to touch $300 bn by 2025, according to Invest India. These industries bring various products such as basic chemicals and its products, petrochemicals, fertilisers, paints, gases, pharmaceuticals, dyes, etc. Chemical industry includes more than 70,000 products, and provides raw materials to several SMEs such as dyestuffs, paper, finished drugs, plastics, polyester, pesticides, fertilisers and detergents. India’s chemical industries keep opening the doors for foreign investments since India needs to supply various chemicals to its population of 1.4 billion.


By the end of 2025, construction industry in India is expected to evolve as the third largest sector in the world. India allows 100% FDI under automatic route for construction of industrial and residential projects. And also India allows 100% FDI under automatic route for infrastructures like water supply, urban transport and sewage treatment. Construction sectors of India provide a number of investment opportunities for foreign companies as the country focuses on modernizing infrastructure, building ‘smart cities’, advancing logistics and transportation routes and ensuring affordable housing for every Indian citizen.

Electronic Components

India’s ambitious Initiatives such as ‘Digital India’ and ‘Make in India’ have brought the emerging growth of production in electronic components. Hence, Indian Electronic Components Market has increased considerably and is expected to touch $1 tn by 2025. As India is one of the largest electronics markets in the world, India allows 100% FDI under the automatic route. And also, India’s young generation who like to achieve something on the digital world is an interesting aspect for foreign investors who like to invest in India’s electronic component industries.

Food Processing

India’s food processing sector provides huge opportunities for investors because of ever-growing stance of food-related sectors. India’s food processing industry may reach over half a trillion dollars by 2025 with favourable economic policies and good fiscal incentives. And also, India’s annual household consumption increases every year. Under NIP, 15 food processing-based projects and 20 agriculture-based projects will be implemented by the end of 2025. Food processing-related Investment opportunities in India are enormous since The Ministry of Food Processing Industries encourages foreign investments across the value chain.


India, an important and fastest growing pharmaceutical industry, is the largest global provider of generic medicines and the largest supplier of vaccines. The pharmaceutical industry in India presents potential research and development factors for drug development, advancing biotechnology and manufacturing of chemicals and medicinal products since India’s pharmaceutical industry is expected to be worth US$65 billion by 2024. Investors who like to enter Indian pharmaceutical industry may contact India’s health ministry as government of India strives to serve Indians with all types of healthcare facilities.

Renewable Energy

India with an ambitious target of producing 175 GW of renewable energy by 2022 is one of the largest renewable contributors in the world. With a large number of solar PV projects and auctioned wind, India looks at an enormous $500 billion worth of investment on renewable energy by 2028 as per the study conducted by the Institute of Energy Economics and Financial Analysis (IEEFA). When it comes to investment opportunities on renewable energy, Indian market can be the best option for investors as India’s huge population depends on renewable energy and India is full of natural resources.


Planning is a key factor to have a success in any endeavour.  If you want to enter Indian market, you need to make a planning with a long-term strategy. Nowadays India is one of the most important international markets for global entrepreneurs. Globalization has modernized the economy of India for two decades, and also India has a very good history of economic trade and commerce. India, a country with around 1.4 billion consumers, is the second-most populous country in the world, and the largest producer of milk, pulses and jute in the world. In terms of nominal GDP, India has become the fifth largest economy in the world. The Indian market is looking for novel products and services to quench its 1.4 billion customers. Nevertheless, before venturing with any new project, you have to look into various issues on India –– politics, environment, various culture, language and more.  PCPB of Dhunicorn helps you find hot investment opportunities in India with suggestions, connections, expertise, the component of MarketSuccess India and more.


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Nine Core Components of Public Companies Prosperity Boost (PCPB) are powerful and effective business services for building better businesses and advancing business functions. With innovative collaboration strategies, PCPB interconnects companies with one another to reach new markets, discover innovative solutions and expand business functions.

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Mobile App-Focused Business Opportunities

“In my opinion, the future of mobile is the future of everything.” – Matt Galligan, Co-founder of Circa

The rising number of mobile users has revolutionized the way we communicate with others for both personal and commercial purposes. From managing a pool of data traffic to transforming business with direct customer engagement, mobile apps pave new business prospective with various approaches for the modern world. Currently digital environment has become an app-centric space for every human need.  It is expected that mobile apps will generate more than $935 billion in revenue by 2023. Generally, a Smartphone owner uses 10 apps a day and 30 apps every month.

It is expected that mobile apps can make huge revenues through app stores and in-app advertising in the next decade. To stay competitive in any field, adopting latest technology is the first and most important step which companies should focus on. If you can understand the entire structure of mobile app markets, you have greater chances to rule the sector with your innovative app. Let’s find out some of the best app ideas that can make you a trendsetter in mobile development as a mobile app entrepreneur.

Augmented Reality Apps
Augmented reality can play a major role in mobile app development sectors since it deals with digital-friendly sounds, images and text. It transforms the reality around us into a digital interface by setting virtual objects in real time. According to the statement released by Market Research Future, the global market of Augmented Reality-based mobile app development would reach US$70 billion by 2023.AR mobile apps can support enhancing the performance of automobile industry, hospitality, interior design, construction, health care, food industry, etc.

Some AR-based app ideas

  • Floor Planner App
  • Painting Tool
  • User Manual
  • Publication App
  • 3D Printing App
  • Filmmaking App
  • Manufacturing App
  • Architecture App
  • AR-enable Television

Health Care Apps
After the era of Covid-19, health care apps have become one of the best apps that focus on customer-friendly tasks. Healthcare mobile apps make the medicine availability easier and convenient and it is undeniably in-demand as they are one of the leading apps in the app stores simply because they provide solutions the healthcare market’s challenges. With both health professionals- and patients-friendly healthcare apps, a rapid growth of new cases can be handled by doctors immediately. Sitting at home, you can get appointment, chat with a doctor (if required, with multiple doctors), get your medical images scanned, check symptoms distantly and get a prescription if possible. In the future, AI-powered health care mobile apps will come up with some basic and advanced diagnostic features that empower doctors to treat more patients.

Some Healthcare-based app ideas

  • COVID-19 Guidelines App
  • Health and Fitness App
  • Mental Healthcare App for Employees
  • One-stop Healthcare App
  • Pharmacy App
  • Organ Donation Portal
  • Crowd funding App
  • Biomedical devices-connected App
  • Healthcare NGO
  • Emergency App
  • Genetic Engineering App
  • Healthcare Research App

Virtual Reality Apps
What is a Virtual Reality? It is often described as three-dimensional computer-generated environments that replace the normal reality. It is experienced as 3D graphics, images, or 360-degree videos on computers or smartphones running mobile apps. Apart from entertainment sectors, Virtual Reality supports several domains such as education, healthcare, marketing, air and space, travel, real estate, journalism, trade and automotive. Hence, VR mobile apps can come up with several features that make people perform several tasks interestingly. And also, we can connect VR apps with several other types of apps such as AR apps, healthcare apps, AI apps, blockchain apps, IoT apps and on-demand apps for getting maximum benefits of related app functions.

Some VR-based app ideas

  • Digital Personal Assistant
  • Interior Designer App
  • Product Showcase App
  • Meditation Guide
  • Training App
  • Artistic App
  • Publication App
  • Filmmaking App
  • Manufacturing App
  • Architecture App
  • Entertainment Apps
  • Sports Apps
  • Dating Apps

Artificial Intelligence Apps
AI-powered apps help for problem-solving and performing tasks and it is taking the world by storm. Some of the best AI android apps are highly productive and save time. Since Artificial Intelligence leads all the sectors, AI mobile apps can control every sector with its advancement and its applications have been a great value for both establishment and an individual, supporting then in their tasks with ease and meeting deadlines. So, if you are planning to develop an AI mobile app, here are a few interesting suggestions that may help you capture the world of AI apps.

  • AI content creator
  • AI Personal Trainer App
  • AI Travel Assistant
  • AI-based brand monitoring app
  • AI-Based Easy Checkout App
  • AI-Based Image Analysis App
  • AI-based maintenance app
  • AI-based manufacturing app
  • AI-based recruiter
  • AI-based research app
  • AI-based training app
  • AI-Enabled Text Extraction

Listed below are the 9 best Artificial Intelligence Apps that are redefining human lives this year:

  1. Alexa– an AI powered virtual assistant from Amazon
  2. Google Assistant– an AI driven virtual assistant developed by Google and is primarily available on mobile and smart home devices
  3. Siri– works on using voice queries and a natural language user interface
  4. Socratic– one of the most common AI-based applications for Android and iOS that can assist students with their tasks by providing educational resources
  5. Cortana– aka Microsoft’s virtual assistant
  6. Replika– Well recognized as the best AI friend and makes a conversation with its users much like a human being
  7. ELSA Speak– a popular AI-enabled app to learn how to speak English
  8. Wysa– an AI-powered conversational agent that helps improve mental health
  9. FaceApp– a photo and video editing application for Ios and Android that helps convert an actual photo into an amazing one

Blockchain Apps
Blockchain apps not only run on one server but also harness the additional features of thousands of computers around the world. This modern app deals with properties, your most valuable immediate items which needs massive protection.  When these types of apps are controlled by automation software, we can measure business outcomes and get proofs and evidence authentically. With a lot of highly useful safe and resilient functions, blockchain apps function like an operating system. In the future, the tasks-related to every domain will depend on blockchain apps if they want to get evidence-based outcomes.

Some Blockchain-based app ideas

  • Evidence-based Advertising App
  • Anti-money laundering tracking App
  • Cross-border payment App
  • Cryptocurrency exchange App
  • Personal Identity Security APP
  • Real estate processing App
  • IoT-based Blockchain App
  • Medical data Sharing App
  • Supply chain and logistics monitoring App
  • Online Voting App

IoT Apps
Internet of Things is expected to touch economic impact of $3.9 trillion to $11.1 trillion by 2025. Hence, IoT apps are also one of the major sectors in the corporate world which mainly focuses on revenues from the digital world. IoT apps can provide smart security solutions for healthcare systems, smart home, smart roads, smart parking, wireless sensor systems, quality control, etc. bringing immense value into our lives. It allows devices to interact, team-up and learn from each other’s experiences just like people do.

Some IoT-based app ideas

  • Smart Home Function App
  • Cloud-enabled IoT App
  • Healthcare App
  • Data Analytics App
  • Smart City Function App
  • Smart University Function App
  • Smart School Function App
  • Smart Industry Function App
  • Smart Energy and Resource Management App
  • Smart Retail App

On-demand Apps
Over ten years, on-demand apps have evolved swiftly since almost every business model such as food delivery, healthcare, retail and home services provide their services with the support of on-demand apps. These apps help them boost and marketing and branding at the same time.

Since everybody reaches for their mobiles to make their lives more comfortable, an on-demand service app can be the best choice. On-demand apps enhance the services with vastly sophisticated functions. These functions are highly essential because they offer: order tracking, order scheduling, multiple payment modes, alerts and notifications, customer feedback, dynamic analytics, in-app messaging among clients and customers, on-demand transportation, fast payments, real-time tracking and visible pricing.

Some on-demand app ideas

  • Car Wash App
  • Live Video Consultation App
  • Food Delivery App
  • Healthcare App
  • Grocery App
  • Taxi Service App
  • Beauty App
  • Logistics App
  • Online Coaching Mobile App
  • Mobile Game App
  • Ecommerce App

So, this is the list of innovative mobile app development ideas. Mobile apps play on social and commerce platforms that mainly focus on the life of the present and upcoming generation. Nowadays an app-based business development has become a buzzword in the global economy. There will be around 7 billion mobile users in the world by the end of year 2021.

Developing mobile apps and how they perform in a digital world plays an important role in today’s digital economy. Several disruptive app-based business models have already occupied the market and a huge number of apps are emerging to dominate the consumer world. However, there is still big scope in mobile app development. If you want to become a trendsetter in mobile app development, you can focus on any niche market.

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We provide public listed companies, large companies and SMEs powerful resources for business breakthrough and growth, strategic business partnership, new ventures, vertical and horizontal expansion opportunities, increasing market value and capitalization and more.

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Our experts, great minds and resources would be able to help you to grow your business in multi perspective ways, channels, methods and strategies.

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Future of Food and FoodTech Business Opportunities

“Civilization depends on our expanding ability to produce food efficiently, which has markedly accelerated thanks to science and technology” – Nina Fedoroff

FoodTech companies have revolutionized the way people consume food around the world. The future of food processing sector will play a key role in the economy of country since it connects agriculture with processed food products.  Several unconventional start-ups in Foodtech industry are disrupting the world with novel food products that come from modern food-processing technologies. In fact, large companies use disruptive business concepts in order to grow stronger. The advent of innovative food technology, which includes cultivation, growth, distribution, production and food processing, helps us be more conscious of how we consume food. We now have a better understanding of how we should eat, what we eat and why we eat.

Currently, the world produces more than enough food items to feed everyone in the world. However, according to the United Nations, 815 million people (approximately 11% of the population of the world) went hungry in 2016. Hence, we need to adopt new technologies and food processing methods to solve global food scarcity crisis.

Food processing sector is highly important for the development of any country because, with the modern lifestyle, there is a rising preference for packaged foods among consumers. With the world facing several biggest challenges – climate change, stagnating resources, overpopulation, covid-19 outbreaks and ever-changing consumer demands – food start-ups will work on discovering disruptive foodTech concepts to make our foods more efficient, resourceful and sustainable in future. Let us explore the world of food technology a little deeper.

Food Processing Technology

Food processing technology, with an algorithm of methods and techniques, converts raw ingredients into various forms of food for consumption. Food processing method normally takes fresh and harvested crops or butchered and slaughtered animal meat, and processes these raw food items to manufacture marketable, attractive and often long-life food products.

Some Processed Foods

  • Bacon, sausage, ham and salami
  • Bread and cheese
  • Breakfast cereals
  • Cakes and biscuits
  • Crisps, sausage rolls, pies and pasties
  • Drinks, milk or soft drinks
  • Microwave meals or ready meals
  • Tinned vegetables

Objectives of Food Processing

  • Food processing method has particular objectives such as:
  • Boosting the shelf life of food products.
  • Converting raw food materials into consumable products.
  • Food storage and Transportation.
  • Preventing food-contamination.
  • Providing employment to a large population.

Food Processing Methods

  • The following processing methods are adopted during the processing of food.
  • Adding a gas in bread or soft drinks
  • Chopping or slicing
  • Cooking
  • Emulsification
  • Fermentation
  • Liquefaction
  • Mincing
  • Mixing
  • Packaging
  • Pasteurization
  • Peeling off the outer layers of any raw materials
  • Proofing
  • Spray drying

These food processing methods can also create new business opportunities if each type of food process becomes a type of business opportunity. Public companies may adopt these future foodTech business opportunities to provide safe and hygienic food-processing methods for foodTech disruptors who aim to solve global food scarcity in future.

FoodTech Business Opportunities

According to WHO, consuming a healthy diet helps us to prevent malnutrition in all its forms. Hence, foodtech manufactures should be aware of healthy diets that the world need now before they plan any new business process. Here are some of the best food business ideas.

Bakery and fruits

Bakery is one of the typical food processing business opportunities in the world. Choosing a right food product with an innovative marketing strategy is a major factor in having a success in the bakery business. If bakery products are connected with the elements of fruits, some disruptive bakery food products will evolve. For example, if a donut is connected with a flat peach, an innovative donut, a donut with the taste of flat peach, will come to market. In the same manner, big bakery companies can create various food products mixed with fruits. And also, the bakery industries can produce fruits-shaped bakery products that would impress every foodie.

Biscuit and sports

Traditionally, biscuit making is a lucrative business since they are cheap and available with many varieties. Even after different types of modern biscuits, there is still a large room for innovative ideas. Let’s find out an innovative idea here. If the shape of biscuit is connected with sports, sports equipment-shaped biscuits can come to market. As most of the biscuit consumers are teenagers and children, these types of biscuits can easily occupy the biscuit market.  And also, with the connecting idea of biscuits and sports, biscuit manufacturers can produce innovative specialised energy biscuits for sports stars, artists, business persons, scientists and professionals. In future, biscuit industries would rely on innovating biscuits since existing biscuit products are gradually lacking interesting elements and not focused on specialized consumers.

Chocolate and fruits

Chocolate making is one of the most promising and profitable food processing businesses. In market, we can get several varieties of chocolate. However, if food processing companies are ready to set a goal to make new chocolates for future chocolate lovers, they should connect chocolate with fruits. Eventually, the essence of fruits-added chocolate will become a major part in the life of children.

Specialized Energy drink

Energy drink is a modern option to have a relief from stress. At present, the energy drink production is one of the trending and profit-making businesses. Companies can develop specialized energy drinks based on professions. For example, a specialized energy drink for teachers and a specialized energy drink for sports stars.

Meat processing and nanotechnology

Growing demand for meat products, increasing competition and health-conscious lifestyle have led meat industries on discovering a new approach in meat processing. Meat industries across the world are reeling without novel meat products ideas that meet consumer demands. Hence, if nanotechnology is connected with meat processing, it will make a significant impact on meat processing industries that will provide products with improved antimicrobial effects and targeted delivery of bioactive compounds.

Packaged spices and herbs

Companies can look into the processing of mixed blends of herbs and spices. Some important spices to explore are: garlic powder, ginger powder, cloves, cardamom, cinnamon, cayenne pepper, cumin, coriander, fennel, fenugreek, and nutmeg. And also, companies need to manufacture packaged spices and herbs for any particular treatments. It would be more helpful for medicinal purposes, especially for those who like alternative medicines.

[ According to AFN (AgFunderNews), top 10 foodTech companies in the world are: AeroFarms TIPA Corp, Bowery Farming, Agrivi, JIMINI’s, Notpla, Agrilution, Growing Underground, PicoBrew and Naio Technologies ]



Food processing sector is one of the successful business opportunities that anyone can venture into. This is the technology which grows forever and everyone needs. If you are able to discover a lucrative foodtech business, you can manufacture a food product that is a must for human being. Food technology not only helps in increasing food availability, but also helps to reduce food waste, conserve, and improve the quality of manufactured food product.

The processed food industries are valued at over $2 trillion dollars worldwide and comprise more than 400,000 companies. The market of food processing is expected to reach an estimated $4.1 trillion by 2024. By 2050, China, India, Pakistan, Indonesia and Philippines will represent over 50% of the population of the world. Hence, footTech companies can mainly focus on providing specialized future food products for the people of these countries.

Blockchain Business Opportunities on Business Process – Next Unicorns?

“Without transforming the business process, Blockchain only offers the potential of incremental value in reducing TCO.” ― Tom Golway

A business process consists of a series of actions with required steps to achieve an expected outcome. Every process is structured and repeatable. All the employees in an organization have to go through the same process. If a type of action is unperformed, the entire workflow might become a fiasco. Hence, streamlining a business process is the key aspect for an organizational structure. With a structured business process, every employee can recognize their responsibilities and reduce errors to achieve an added productivity.

CRM and Business Process
With the purpose of accelerating business functions, CRM (Customer Relationship Management) software is used to upgrade the workflow of organization. From strategies, techniques, tools and technologies, all mentioned are used by businesses for acquiring and maintaining customers smoothly and efficiently. Over the years, CRM, a single and multidimensional platform, helps companies to get things done better in the following ways.

  • It enhances the collaboration of all the departments in a company.
  • It tracks down only the potential customers and converts the leads to sales.
  • It enables sales representatives to manage their deals.
  • It manages all the data coming from every action.
  • It creates a team spirit among employees.

Blockchain coupled with CRM
Blockchain technology has opened up a new world of possibilities with revolutionary opportunities. Around the world, Blockchain service providers offer novelties on every business function. In the same manner, this technology can also transform Customer Relationship Management service to attain a more effective outcome. CRM Database and Blockchain is an excellent combination for business and customers.

What is Blockchain?
In a nutshell, a block chain is an ever-growing list of interconnected records. Each record is called block. These records are cryptographically resistant and secure since it functions without any possibility of tampering. As an open and decentralized platform, blockchain interconnects distributed records between users in an everlasting and provable way. If blockchain technology is coupled with CRM, this combination can offer a combined and precise status of a user’s personal details, transaction records, and other important data. Blockchain is also highly-regarded as an enhanced security of the CRM database. Here are five most important benefits that a company can gain from blockchain-combined CRM technology.

Transparency-centred efficiency
As a distributing platform, blockchain technology allows a company to securely and transparently manage customers without the support of any financial institution. The elimination of this middleman procedure brings a greater transparency-centred efficiency in all dealings.

Cryptographically secure
Each block contains transaction records since a blockchain is a chain of blocks and each block has transaction records. Cryptographical technology connects every block with the support of network keys so that any user or hacker cannot tamper or alter any records. CRM databases function as a centralized system on a single cloud server. However, blockchain technology-fused CRM is a decentralized and distributed network and reduces chances of repudiation and fraud.

Overcoming the problem of outdated data
Across the world, CRM users deal with outdated data whenever they work. Blockchain technology in CRM makes users get rid of outdated data since this technology depends on blocks that present the precise and unified 360-degree view of data. As a result, connecting Blockchain with CRM technology lets companies overcome the problem of storing outdated data.

Blockchain as a service provider
Blockchain-as-a-service (BaaS) has started occupying the corporate world as a safe distributing platform like Software as a Service (Saas) and plays a vital role in IT. Nowadays BaaS enters into various domains such as Fintech, healthcare, research, IoT, supply chain and telecommunications to offer safe and viable distribution services. Let’s see some of the best service providers that help companies realize their blockchain ambitions.

Location: Austin, Texas
Types of Solutions: Audit History, Automation, Compliance, Data Integrity, Decentralization, Digital Identity, Evidence Capture, Proof of Existence, Proof of Process, Public Witness, Secure Exchange and Tokenization

 New York, New York
Types of Solutions: Guaranteed consistency, Superior privacy, True decentralization, and robustconsensus

 Mountain View, California
Types of solutions by product: Liquid Network, Aqua, Blockstream AMP, Blockstream Green, Blockstream Explorer, Blockstream Satellite, Blockstream Mining, Lightning Network, Elements and Cryptocurrency Data Feed

 San Francisco, California
Types of solutions by product

  • APIs
  • Billing and receivables
  • Enterprise blockchain
  • Integrations
  • Payments
  • Software platforms

Types of solutions by department

  • Accounts payable
  • Accounts receivable

Types of solutions by industry

  • Construction
  • Food and beverage
  • Insurance
  • Manufacturing
  • Medical suppliers
  • Renewable and environment

 Chicago, Illinois

Infrastructure solutions for DeFi projects, Cryptocurrency Enterprises, Blockchain Protocols, Staking and Developers

Some other blockchain service providers are: AltorosAmazonAwsAppinventivFluenceCryptowerkClovyrKaleido and Innominds.

Blockchain-as-a-service platforms offer different types of companies the opportunity to experiment with blockchain services such as enhanced trust minimization, data security, accountability and transparency. Consequently, companies don’t require developing their own blockchain system with costly in-house computing resources.

Business Opportunities and Business Process
As a rising star in the corporate world, Blockchain-as-a-Service (BaaS) will be the future players that will make next unicorns. Since unicorns are consumer-focused, these blockchain enterprises, disruptive and innovative game changers, can create a new market on providing customer-friendly services that improve the business process of any public sector.

Problems of Public Sector
Public sectors face several defects and demerits even after tremendous achievement and progress. Delayed decisions and inefficient management are major shortcomings that hinder the further progress and scope.

Delayed Decision-making
Delayed decision-making is one of the key factors that roam among public companies all over the world. Due to lack of timely response, most of the directors of public sectors are not well-informed to take responsibility for making immediate decisions that are based on promising projects. Here, blockchain-integrated CRM technology comes forward to make directors alert on ongoing projects, and connect them in a single multidimensional platform. Enhancing data structures with more reliable sources in a convenient way are highly important for a data-enabled informative decision-making.

Inefficiency in Management
When it comes to operational decisions, most managers lack of taking quick decisions. Most of the mangers, chair­persons, bureaucrats and managing directors, are not skilled enough to run industrial enterprises, and they are not technically strong enough to suggest any technology-driven management approaches. Blockchain-connected technology supports the management of public sectors to achieve a technology-based management where every decision can get started with the support of all types of experts.

Other problems
Public enterprises suffer from some other problems as follows.

Lack of an accurate criterion and flaws in project planning
Investment decisions in public sectors are not taken under proper evaluation of cost-benefit analysis, demand and supply and technical possibility. Lack of an accurate criterion and flaws in project planning makes delayed decisions and increases costs in the commissioning of projects.

Lack of innovation
Lack of innovation among public sectors brings poor infrastructure between different undertakings in the domains of finance, personnel and materials management. Expected outcome is not achieved with outdated information and materials.

Less touch with employees and consumers
In public sectors, there is little incentive to work hard and advance efficiency. Public sectors lack a personal communication with employees and sensitivity to the needs of consumers.

Blockchain will not only transform how we use CRM but it has the potential to primarily reinvent and redesign business operating models on the whole. Every business function is based on a certain process which needs more authentic data management for solving problems. Hence, Blockchain providers can focus on solving problems of public sectors. Start-ups, which aim to become next unicorns, should rely on providing blockchain-centred services that help public companies achieve an efficient management and innovative infrastructure.


Humongous Opportunities of Fintech Business: Insights and Foresights

“Fintech, a must-have tech to speed up and ease all the financial activities in the world, unleashes unlimited business opportunities for disruptors”

Fintech service companies are accelerating the means that consumers and companies conduct transactions for a long time and transforming the structures of financial services. Consequently, there are humongous opportunities in the Fintech sector for entrepreneurs and investors. Ground-breaking Fintech disruptors who offer speedy and errorless financial services have achieved a wide-ranging impact in every sector. In addition, among all the financial transaction issues in the era of Covid-19, for all sorts of transactions, Fintech service companies play a major role to fill the space left by traditional institutions of financial services.

Top benefits of Fintech
A rapid growth of Fintech in several sectors has resulted in many benefits that include:

Accessibility and approval
The key benefits of vendors are faster accessibility and speedy loan approvals. Because of a quick and hassle-free process, vendors become more adaptable to this new technology.

Better experience and convenience
In a single platform, consumers enjoy a very convenient payment method and feel a better experience when they process any payment from devices such as Smartphone and tablet.

Chatbots and Robo-advisors
Several latest systems depend on chatbots and robo-advisors to help users understand their finances. As Fintech is a very low-cost option, people get more useful information.

Better payment systems
Fintech is powerful software which is very helpful for companies to collect payments accurately. It also helps everyone to know their updated account status.

Here are some of the most promising verticals that generate ever-growing business opportunities for financial technology disruptors who want to Fintech the world.

International Money Transfer Services

Costly and time-consuming international money transfer services survive for a long time. These money transfer companies charge from five to eight percent. Fintech companies, who provide the services of international money transfers, offer faster process charging less expensive fees. This is one of the best categories for generating Fintech businesses as this service can unlock global opportunities.

Fintech-based lending

After the dawn of Fintech companies, the process of lending has successfully entered into the next level. Nowadays borrowers don’t contact banks or credit unions for availing any lending-based services. Most of the Fintech lending companies provide services directly to consumers who request loans online. Fintech lenders measure the credit worthiness of borrowers very quickly with the support of automation and process the procedures of lending immediately. Hence, there are unlimited business opportunities for disruptors who are ready to focus on providing specialized sector-based lending services.

The Rise of Fintech and Personal Finance

The rise of Fintech market has transformed the entire structure of personal finance. Some years ago, people met financial advisors at banks if they require any financial advice. At present, Fintech apps have mushroomed here and there and offer financial advice for budgeting anywhere at any time. Fintech companies who want to enhance the world of personal finance can develop niche apps that will provide advice on personal finance for a wide range of professionals.

Opportunities in Equity Financing

Fintech service sectors have also entered into the world of equity financing. When it comes to macroeconomics, Fintech companies support all the sectors to raise money providing fast and reliable approaches. With simplified fundraising process, investors carry out every process online without delay. So Fintech disruptors can provide equity financing services based on the type of business sector.

Fintech-centric Payments

Fintech-centric payment is one of the fastest growing categories in financial technology markets. Fintech companies offer payment services for senders and receivers so that they don’t rely on banks. Since banks charge excessive fees for simple payments, Fintech companies help consumers send money cost effectively and quickly. To generate business opportunities in this category, both investors and entrepreneurs should discover the types of consumers, who largely depend on payment services, and provide services based on a type of consumer.


Fintech or Insurtech companies have gradually occupying the insurance market. The rise of Fintech has totally disrupted the insurance industry. Because of rapidly growing situation and aggressive claim by consumers, several insurance companies are partnering with Fintech companies that offer solutions for quicker transactions. This category is also one of the best options for Fintech disruptors who want to transform the world of insurance with sector-based insurance services.

Apart from the above existing types of services, Fintech can open the doors for new disruptors in finance business process and public finance for emerging markets.


Finance business process

A finance business process, a chronological set of tasks that deals with various data-based procedures, includes different types of processes on a daily, weekly, monthly, quarterly and annual basis as follows.

  • Accounts payable
  • Accounts receivable
  • Asset management
  • Billing and credit
  • Budgeting
  • Capital expenditure
  • Employee reimbursements
  • Expense management
  • Inventory management
  • Payroll system
  • Procurement management
  • Retail and wholesale management
  • Safeguarding assets
  • Taxation
  • Travel management
  • Treasury management
  • Working capital management

Established Fintech companies or start-ups can create micro opportunities for providing services based on each process of finance business process. In macro economics, Fintech service providers can create opportunities for providing services appropriate to the management of finance business process of a particular sector.  In every sector, as start-ups keep evolving, there will be new opportunities forever.

Public finance

Public Finance deals with government financial activities that manage government revenue, expenses, and debt.  Major aspects of Public Finance encompass:

Public Revenue

Tax Revenue encompasses corporate tax, excise duty, goods and services tax, income tax, taxes levied on imports and exports. Non-tax revenue encompasses surplus of public sector undertakings, income from fees, capital receipts, grants, fines, and central bank revenue.

Public Expenditure

Components of public expenditure include defence activities, provision of social security, economic development, healthcare and medical research, infrastructure development, and maintenance of the government.

Public Debt

Major public debts include:

  • Compulsory and voluntary debt
  • Funded and unfunded debt
  • Internal and external debt
  • Productive and unproductive debt
  • Redeemable and irredeemable debts
  • Short-term, medium-term and long-term loans

Established Fintech companies or start-ups can keep eye on creating micro opportunities for providing services based on each public finance process such as revenue, expenses, and debt. In macro economics, Fintech service providers can create opportunities for providing services appropriate to the public finance management of a particular country.



Financial technology companies provide a broad landscape of business services such as financial management, personal financial control, business receipt solutions, digital bank account, credit card and machine, payments, debt negotiation, loans and investments, and insurtech. Some of the Fintech companies include:

  • Alternative lending marketplaces: LendingClub, Prosper, and OnDeck
  • Blockchain technology: LeewayHertz and Consensys
  • Cryptocurrencies and digital cash: BitGo and Bitcoin
  • Financial cybersecurity companies: EverCompliant, Forter, and CrowdStrike
  • Insurtech companies: Lemonade, Oscar Health, and ZhongAn
  • Money transfer and remittances: PayPal, TransferWise, and Venmo
  • Mortgage lending: Better Mortgage and LendingHome
  • Neobanks: N26, Chime,and Monzo
  • Online business loan providers: Kabbage and Lendio
  • Robo investment advisors: Wealthfront and Betterment
  • Stock trading apps: TD Ameritrade, Robinhood, and Schwab

The technological revolution, especially cloud computing, has digitalized business functions across all types of industries. In the same manner, Fintech, one of the modern service sectors, has transformed financial and banking sectors and made financial procedures customer-friendly and corporate-friendly. Since it supports both consumers and companies to save time and efforts by offering fast-paced solutions, it will keep bringing business opportunities forever.

Components You Should Follow to Run a Successful Business

“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” – Richard Branson

Running a successful business needs several factors – analytical thinking, customer-friendly marketing approaches, detailed market research, and so on. To have a great success in your business, be flexible in planning and implementing. It’s important to be aware of strengths and weaknesses of your competitor since you play in a highly competitive world.

There have been thousands of books articles about how to run a successful business, but it is difficult to implement such things in the real time corporate world as business functions keep growing. However, tips and techniques from articles and books may help you think to create new strategies. Now let’s see some of the components you should follow to run a successful business.

Focus on Online Presence

Developing a dynamic corporate website is one of the key approaches that your business needs to capture a digital space. According to the E-commerce Wiki, almost 88% of consumers do research online before purchasing in a supermarket. A common website which shows pages with content like who you are, what you do, and why we differ will not suffice for many large businesses. To have a great online presence, your site should contain:

  • User-Friendly Website Navigation
  • Call to Action
  • Highlighting Your USP with Infographics
  • Creative Descriptions on Your Products or Services
  • Contact Information with Google Maps Link
  • Testimonials from Customers
  • FAQs Section

Apart from the content on your website, you have to use social media that can play a major role to promote your business. With pages in Facebook, Twitter, Instagram and other social media, improve online presence to make your services or products succeed in a digital world.

Customer Service

By and large, customers will not contact a company by which they had a bad service experience. If you have a good professionally trained customer service team, you can enhance your customer service team for providing customer-friendly service ahead of your competitors. Among the pool of customer service tips and techniques, find out some of them. Your customer service team should:

  • Always use positive words in communications
  • Give credence to customer complaints
  • Organize a team that can meet any challenges
  • Practice effective communication with customers
  • Provide customers statistics-centric data

Maximizing Marketing Efforts

Marketing plays a major role in business success. To get productive results in both the short- and long-term, maximizing marketing efforts is essential. There are several approaches to market your products and services. Here are a few that makes you think much more.

  • Advertising your business online
  • Use a creative marketing kit
  • Conduct free workshops related to your products or services
  • Have  a tie-up with professional organizations
  • Send out promotions with your invoices

Redesign Your Business

Your business infrastructure needs updating. So, focus on introducing latest technologies and innovative marketing strategies, create a new competitive advantage, find out a niche market and discover an investor. You should redesign your business model with the elements that can survive, evolve and succeed in any stages. When you redesign, market research and planned budget are essential to deliver a great service or product in the early stages.

Become a Trendsetter in Your Business

Once you start a business, you’ve already kick-started the journey of becoming a trendsetter. The corporate world is ever-evolving. Things that have a huge popularity now will no longer be in next years, months, weeks, and even days. Trendsetters often change the trends. Sometimes they go back to bring old wine in new bottles, but most of the times they want to make innovative elements in the trends they want to set. If you can be a trendsetter in your business, you can run a successful business. Asking the questions given below will help you develop ideas for becoming a successful business trendsetter.

  • How do I become a trendsetter in my business?
  • Where can I get ideas to know a present trend?
  • How do I spot and apply hot trends?
  • How can the financial crisis impact my business?
  • How will elements in my business affect the society?
  • What are good and bad trends?
  • What are the present trends in my business?
  • What types of trends are likely to affect my business functions?
  • What will be the next Tesla or Amazon?
  • What is the right time to introduce a new trend?


A combination of the above tips and techniques is absolutely essential if you want to run a business. In order to stay competitive in your business, you need a strong understanding of your business concepts. Based on the elements of key concept of business, you can market your business with the power of latest technology. Make sure to continue your efforts and stay positive even under risky situations. Time management is also essential. Whenever there’s a need for a sharp deadline, you should be ready to perform it within a given time. Apart from all these things, let’s see some other key elements that will make your business successful.

Money: Running a successful business needs an expensive budget. You need to focus on controlling and managing loans, investments, capital amount, and/or revenue to make financial function of your business go smoothly.

Pricing: Adopt a right pricing strategy. If your products or services are too high, you restrict your customer base. If they’re too low, your products or services may look substandard. So it is better to price a product or a service after a market research.

The right customers and clients: The most successful companies should be able to discover the right customers and clients as marketing their products or services is around them.

Less competition: As the market is already filled with several types of products and services, you should find out a less competitive product or service.

Need: If your product or service is not the choice of customer’s needs for the time being and in the long run, your business success may become a question. Diligent market research is essential to find out the needs of customers.


People Focus on Safe-Haven Assets; Trust in Cryptocurrency is on the Rise

“Cryptocurrency marks the era to the end of money counterfeiting.” ― Gun Gun Febrianza

The market of cryptocurrency has continuously evolved even when the global Covid-19 pandemic is destroying economic developments of most of the sectors in the world. And then, the current societal and economic situations make people to hold less cash because of swinging market. Hence, the financial world has started to focus on cryptocurrency since it is considered a safe-haven asset against market inflation and volatility. The key theme of this article is to tell you how cryptocurrency can become a safe-haven asset better than traditional assets.


Top Cryptocurrencies in the World
There are more than 4,000 cryptocurrencies in the world as of January 2021. Let’s see some of the top cryptocurrencies preferred among investors.


Bitcoin, the first cryptocurrency, kick-started a new digital revolution in 2009. Bitcoin exchange is a marketplace which allows people to sell or buy Bitcoins for various currencies. The Bitcoin price surged because Tesla invested 1.5 billion USD in the cryptocurrency January of this year. Now this is the largest coin and digital currency by market cap value.

Ripple plays a major role for regulated financial institutions with a payment and settlement network. It partners with some global universities with the purpose of stimulating blockchain-related research and innovation. Ripple’s native currency XRP, which eliminates unlock trapped capital and pre-funding, provides the best digital asset for global payments.

Ethereum, a software platform, makes way for developers to come up with apps on top of it and for users to invest on. It was launched in 2015, has a general programming platform to support blockchain-focused mobile developers. Its native currency ether is used as an approach to exchange value and pay for computing power, and work much faster than Bitcoin. Ethereum has partnership with Microsoft for the project of ConsenSys.

Tether, a blockchain-based cryptocurrency and a stable coin, tries to keep the value of cryptocurrency stable. Sometimes traders use this cryptocurrency to escape the massive volatility. When it comes to Tether, transparency is the vital factor because the value of their reserves is published every day. Its blockchain-enabled technology offers world-class security with international standards and regulations.

Cardano, a blockchain platform for trendsetters, leads a positive global change with a team of engineers, mathematicians, and cryptography experts who basically did the research and extensive experimentation. It is aiming to support financial institutions with features of KYC/AML and add features of side chains and atomic swaps for interoperability with other blockchains. Cardano combines technologies to provide services with unparalleled sustainability and security.

Litecoin, founded in 2011, is one of the earliest cryptocurrencies in the world and is also known as “silver to Bitcoin’s gold”. We can store Litecoin in specialist hardware device, our digital wallet or online crypto bank. And also, we can store and send fractions of a coin to anyone in the world at any time. As of this year, Litecoin is the sixth-largest cryptocurrency in the world.

Instead of holding funds with a third party, Uniswap, a decentralized finance, allows customers to trade directly through their wallet and it operates on the Ethereum blockchain. UNI, the native token of the Uniswap, entitles that its holders can vote on changes to the protocol. This platform is a perfect example of what decentralized applications are capable of.

USD Coin
USD Coin which works like a digital content, a stable coin created by Coin base and Circle, is programmed to be a more legally-compliant stable coin in favour of US laws and regulations. Initially, USDC was an Ethereum token, later started running on multiple blockchains and is the world’s leading digital dollar stable coin.

Celsius Token
Celsius Network, a cryptocurrency-centred financial service, allows customers to earn interest related to crypto assets and offers interest-bearing savings account, borrowing, and payments with digital assets. Celsius offers a platform of curated services, abandoned by largest banks, like zero fees, fair interest and lightning quick transactions.


What Are Safe-Haven Assets?
If investments or assets increase in value or retain their value during any economic crisis, they are considered safe-havens. The key objective of the stand of looking for safe-haven asset is to avoid losses and decrease their risks if markets dive and preserve wealth which is highly-sought by investors. Generally, a role of a safe-haven asset is to diversify an investment portfolio.

Some of the investments considered safe-haven assets don’t perform well during economic difficulties. Hence, the investors who look for safe-haven assents need to perform a kind of diligence research before purchasing any asset. Traditionally, the most popular safe-haven assets are: stocks and bonds, commodities, real estate, US treasury bills, oil, foreign currencies and precious metals like silver and gold.


Characteristics of a Safe-haven Asset

  • Because of high liquidity, we can convert it into cash easily.
  • The supply of safe-haven asset is less than its demand.
  • The safe-haven asset maintains high demand continuously.
  • It continues to offer good use for the long term to sustain demand.
  • This type of asset does not turn down in quality.


Cryptocurrency A New Safe-Haven Asset?
Several financial experts from reputed universities consider that cryptocurrency has gradually become a safe-haven asset for an investment portfolio since it can offer security during any economic crises. For example, the price of Bitcoin has been rapidly increasing during COVID-19 lockdowns that have resulted in massive unemployment.

Bitcoin has achieved the status of the best-performing asset in the decade in spite of its sometimes-extreme volatility. Compared to other safe-haven assets such as stocks and bonds, commodities, US treasury bills, oil, foreign currencies and precious metals like silver and gold, Bitcoin outperformed all the traditional assets.


Why are cryptocurrencies so popular among investors?
We realize that cryptocurrency has left its footprint in world of finance. More and more investors focus on investing in it. Nowadays cryptocurrency is so popular for various reasons. Let’s see some of them. 

  • Rising inflation and swinging economy push people to prefer cryptocurrency.
  • Investors consider that cryptocurrencies are the potential currencies and they become more valuable in the future.
  • In the current pandemic situation, people are interested to hold less cash.
  • Nobody can alter the financial data of every transaction.
  • Every record of transaction is well structured with blocks.
  • Cryptocurrency supports every industry with more reliable approaches.
  • Cryptocurrency provides a great deal of transparent transaction.
  • We can store the data in a hack-proof centralized database.


In view of the above, we can conclude that traditional assets, gold or silver, are not competent enough to protect investors’ wealth during any economic or stock market crisis. A number of investors and financial analysts consider that cryptocurrency could be a safe-haven investment during the time of crises since the Covid-19 has made the worst financial panic all over the world. Cryptocurrency is a new digital gold as it can play a major role during an economic panic. Moreover, the digital money which cannot be duplicable in the digital world has enormous value, and can eliminate the need of approaching any bank, currency exchange fees, credit card fees, money transfer fees and more. As per the report of JP Morgan, the market of cryptocurrency keeps evolving and increasing numbers of investors. Hence, either institutional investors or individual investors can consider that the cryptocurrency is a safe-haven asset.


PCPB of Dhunicorn

PCPB is a comprehensive business solution that is powerfully designed to serve 40,000 public listed companies around the world to achieve BREAKTHROUGH, GROWTH, and PROSPERITY. The nine core components and 36 subcomponents help public listed companies to achieve multi-perspective and multi-facet improvements in businesses.


Component 1 – Growth, Public Companies Business Opportunities

Has five powerful resources to help the public listed companies connect with other companies internationally:

  • for business breakthrough & growth
  • for acquiring strategic business partnerships and new ventures
  • for vertical & horizontal expansion opportunities
  • for increasing market capitalization and enhancing market value


Component 2 – Growth, Sales & Marketing Improvement

Helps business development by improving sales via its global B2B portals, sales leads referral services, sales and marketing team training, the portal to find strategic business partners around the world, and etc.


Component 3 – Corporate Learning & Continuous Improvement

Offers professionally developed robust online training courses and business courses by international world-class speakers. Our courses play a vital part in strengthening and elevating the knowledge, skills, values and abilities of the companies’ workforce, thereby help companies improve performance and business growth!


Component 4 – CEO SuperThinkTank

Corporate officers experience a lot of challenges & issues in their business operations. This component helps them get business advice, solutions & consultations from a team of business experts, specialists, advisors, and consultants.


Component 5 – Global Business Network and Resources

Allows businesses to have an opportunity in becoming a member of one of the world’s most prestigious business clubs. It gives chance to connect, discuss, share knowledge, and build meaningful collaborations through a network of the world’s top business elites.


Component 6 – MarketSuccess

Provides comprehensive market exploration assistance in China, India, Asia, Australasia, Europe, North America and South America to find profitable opportunities in these regions. Through MarketSuccess, your business results and success in these countries will be enhanced.


Component 7 – D.H.Unicorn Discovery

Helps in discovering investment opportunities in the future Unicorns, Decacorns, and Hectocorns.


Component 8 – Business Excellence Summit, Conferences & Reports

Facilitates participation in some of the most inspirational & grandeur business events that gather top business leaders around the world.


Component 9 – Global Golden Business Awards Competition

Opportunity to join and win awards in the prestigious business competition held by the DHUNICORN & judged by a panel of business specialists.


These 9 components can benefit you in:

  • Discovering innovative business opportunities
  • Exploring investment opportunities
  • Enhancing business operations
  • Achieving competitive excellence
  • Improving overall business performance


PCPB is all about prosperities. We would like to invite you for a FREE videoconference by our experts. Let our experts reveal to you PCPB’s 9 powerful components focused on vigorous growth and success of your business. So, why wait? Book your date now!

Contact Us
For further information and to know how Dhunicorn can help your company achieve all-round success, contact us at inquiries@dhunicorn.com

Successful Start-ups during the Covid-19 Pandemic – A Hope for Economic Revival

“A pandemic will lead to permanent social, economic, and cultural changes. The key is to create good from a bad situation.” ― Wayne Gerard Trotman

At this moment covid-19 may be a reason of economic slowdown and financial crunches, but it is a fortune of virtual worlds that have opened up emerging opportunities for positive entrepreneurs, who dare to come out to fight against the pandemic, with disruptive technologies. These virtual worlds have surprised consumers with timely and customer-friendly online services. Especially, online gaming, Fintech, E-commerce and online delivery services, which occupy virtual environments, are luring consumers and investors as well. The answer of the question “if the world were not empowered with the internet, what would happen during the pandemic?” is really terrible. Even though the coronavirus has already led companies across several sectors to shut down their business operations around the world, many tech start-ups are coming forward to create a milestone even during the era of covid-19.

Among several start-ups with heavily impacted segments, some successful start-ups are resilient with the highest possibility of riding an economic downturn. These companies were successful since they think outside the box with pandemic-friendly products and services the world needed.

During the pandemic, the following are the major challenging elements that are based on the supply and the demand sides of the market.

  • Cash flow constraints
  • Consumer interests
  • Key parameters
  • Labour
  • Lockdown impact
  • Price variations of vital raw materials
  • Production shutdown
  • Supply chain disruption

Some successful start-ups have given a practical solution for all these elements. With some start-ups on the rise, let’s take a rundown at the sectors that show a brighter side of business growth.


Pharma and Healthcare

Both pharma and healthcare sectors are experiencing convulsive change during the pandemic. After the crisis of COVID-19, the majority of the human population would focus on healthcare-related services. Since the entire world looks for the best medicine and healthcare services, it has become a great opportunity for these sectors to survive among the users. Most of these sectors provide online-based healthcare and pharma services in order to defeat the sales impact of lockdown. Some of the pharma and healthcare industries which have come up with winning strategies include:

  • Animal healthcare
  • Biotechnology
  • Diagnostics
  • Healthcare equipments and services
  • Healthcare IT
  • Medical devices
  • Molecular diagnostics
  • Pet care
  • Pharmaceuticals
  • Therapeutics


Financial services

The financial impact of the COVID-19 pandemic continues to unfold worldwide.
Some consumers and clients are still looking for innovative options for financial transactions.  Moreover, GDP decline and economy fall in the upcoming days are inevitable. In such times, the updated and enhanced financial service providers are a must to lead the world with a constant cash flow. FinTech sectors across the banking and insurance systems are preparing to transform financial services with futuristic and disruptive technologies that can challenge any forthcoming pandemic. Some of the financial technology enablers cover:

  • Analytics and insights to identify and prepare for every transaction
  • Artificial intelligence-powered tools to deal with every issue
  • Interconnected smooth transaction with minimum errors
  • The capacity to facilitate any sector
  • Transaction with automation to ensure immediate availability of digital banking services
  • Video-banking features


Education Industry

The impact of COVID-19 has made schools across the world shut temporarily. Since covid-19 patients can be anywhere, parents are afraid to send their children to any educational institution. According to statistics, more than 1.2 billion school children are out of the classroom in the world. Here, online education and courses have entered into the need of the hour since schools and other educational institutions are not able to function regularly. Consequently, Covid-19 has changed the way teaching occurs for a long time with the unique rise of e-learning courses on various digital platforms. Hence, the online education start-ups have become a sudden surge to serve children from all walks of life, and function as alternatives of conventional studying and teaching systems. Future start-ups are expected to come forward for enabling students with powerful e-learning courses on unique digital platforms.


E-commerce and online delivery services

Predictably, the pandemic has increased a big market in e-commerce and online delivery sectors around the world. Basic needs of human being have turned their eyes to depend on these services. Consumers in lockdown have started to focus on online shopping in large numbers since people are not interested to gather up at markets, restaurants, grocery stores and public places. Essentially, people are ordering in an interconnected market world to keep social distancing. And also ordering online saves their valuable money and time. The rise of e-commerce or online delivery service sectors during the pandemic covid-19 has given a big hope among economists and entrepreneurs. The entrepreneurs, who wish to start new start-ups, may come up with innovative ideas that deal with e-commerce or online delivery services.


Remote working tools

The global outbreak of COVID-19 has made companies to redesign their company work places to prevent the spread of the pandemic. As employees and employers face the same issue of difficult in interacting each other, remote working tools have set a right path of success during the pandemic crisis. With the unpredictable possibilities likely to happen, remote working tools would facilitate any ongoing projects in major companies across the world and they can pave the road map for futuristic growth. Several IT-based companies, including Google, Twitter and Apple, are now providing remote work options for their employees. And also, these tools have forced companies to use innovative approaches of marketing their products and services to customers, which resulted in discovering new customers and skilled employees as well.


OTT platforms and online gaming

During this crisis, OTT platforms and online gaming services have achieved new records in providing digital ways of entertainment. With the closure of movie theatres, gaming hubs and other entertainments such circus, magic, zoo and amusement parks, these OTT platforms and online gaming service providers have captured a strong place. These services have provided cost-efficient version of the same experience and with the comfortable life of staying at home. In these two sectors, much more opportunities are waiting for entrepreneurs to open new start-ups because entertainment industry is ever-growing.



Conclusively, the future of global economy is bleak for the most of the entrepreneurs in the world. The economic crisis unleashed by the outbreak of COVID-19 is damaging all sectors, regardless of income level.  From start-ups to established corporate companies, there are unpredictable changes in recruitment, marketing, introducing new markets, selling stocks, expanding business operations, improving business performance and lots more. With widespread unemployment and shocking GDP decline, various sectors and industries are trembling to find a right path. However, these emerging and future start-ups show a brighter side of economic growth. Consumers are bombarded with a slew of digital products during this pandemic and they are gradually and positively addicted to these digital life. Large companies and digital giants such as Google, Amazon, Tencent and Alibaba have all geared their market with global disruption strategies. Hence, investors can gear up to focus on these types of business models that can cater to both the entire world and a particular nation.