Essential Steps of Business Turnaround Strategy

If your company is facing the worst revenue scenario where it has been continuously dropping for quarters or even years, you need to take action with some essential steps to apply business turnaround strategies. This is the part wherein you need to come up with a management-led setback process to stop a financially struggling business from collapsing by returning it to its profitability. You might have already tried many approaches to achieve turnaround but you should work hard again and again to gain breakthroughs always remember that earlier mediation could lead to a much better result for the business with the best options. Here are some essential steps of business turnaround strategies that will help you take back control and turn around your business.

Analyse your present situation
The first step in a turnaround strategy is to analyse the present situation of the company since you have to make the right choice regarding your business turnaround. Determine your standing and what caused the challenges you are dealing with. When you analyse, discover the exact problems you are dealing with.  The process of analysis is the most important step in business turnaround strategies since it can ensure that the correct issues are identified. Every reason for a business failure can be found within these 5 areas:

  • Money
  • Management
  • Marketing and Sales
  • Employees
  • Product and Service

Based on facts of these five areas, identify, measure, and evaluate the key performance indicators in various aspects of your business. By doing so, you will spot the exact issues to identify and manage.

Change of leadership
Replacing executive directors is one of the mandatory turnaround recovery strategies. You will have to make sure that everybody has a full understanding, commitment, and for the situation. During turnaround situations, companies need to recruit new chief executives from outside the company as a way of introducing novel approaches to the top management. As a result, new directors can enable a company to focus on new strategies to lead the turnaround.

Benefits of change leadership

  • The new management can solve problems by introducing new strategies and techniques plus, any sort of resources can be aligned. If they are technologically sound, they can introduce the latest technologies to solve some of the most important issues.
  • Every brand needs to have a powerful purpose behind it like every ambitious person has a strong purpose for his goal. The purpose of a brand justifies why a brand exists in the world and what the brand is going to offer for making the world better. With new management, a brand comes with a series of shared beliefs and solved problems.
  • Change of leadership also supports increasing sales, fostering a positive work environment, improving effective communication, and maintaining good internal collaboration.

Let every employee understand the issue
Making sure that every employee in your company fully understands the current situation. They should have a clear picture of the situation’s severity and realize that their commitment and loyalty can help save the company. As every employer is well aware, employees are assets to the company. Hence, bring them and clearly define the problem, making sure that every employee completely understands the problem.  When a company is in crisis mode, employees and management need to be in harmony to handle the situation.

Initially, set a goal for your members. Make sure that it is a SMART goal: one that is Specific, Measurable, Attainable, Realistic, and Time-bound.

In the second step, ask your team members the following questions to know about their current reality.

  • What are you doing now?
  • What will be the effect of this task?
  • Have you already taken any positive steps toward your goal?

In the third step, help your team members brainstorm as many good options as possible to reach their goals.  They should focus on:

  • The advantages and disadvantages of every option they take.
  • The factors or considerations that they may use to weigh the options.

In the last step, let your team members commit to specific actions to move forward toward their goals. They should:

  • Use strategies to overcome obstacles.
  • Review progress daily, weekly, and monthly.
  • Take action to move to the next step.

Create a strategy
Create a business turnaround strategy is a draft that can describe your core business, sales plan, staff reductions, and cost-saving actions. As simple as focusing on the key problem areas and classifying solutions can effectively eliminate inefficiencies. It should include a cash budget and a set of monthly financial projections with objectives indicating how you intend to come out of your situation in measurable terms. Your turnaround plan should be a roadmap to save your business and to insure and convince partners, customers, employees, banks, and suppliers. Once you have a strategy in place that matches the issues you are encountering, you may proceed to the implementation process. 

Maintain a positive cash balance

One of the obvious reasons for a business to fail is the lack of funds. Maintaining a positive cash balance is very important when your business is in crisis because without solving the financing problem, all the hard work can fail miserably.  If you want to make better decisions without being under pressure, handling the issues with a positive cash balance at all times is the most important step. There might be a number of reasons why your business is in trouble. So restructuring your debts and obligations to the level of your cash flow is a must. Here are some cash flow strategies to follow.

  • Avoid big expenses when you restore the business.
  • Consider short-term financial goals during the turnaround.
  • Get on top of debts quickly.
  • Create a cash flow budget.
  • Monitor your cash flow always.
  • And if urgently needed, try to take some money from your savings

Implement the strategy
Action generates results and success always depends on how effectively we implement any strategy.  Several companies get past the crisis, pacify their creditors, reinstate a positive cash flow, and then fail to implement the turnaround plan, and consequently, they lose everything. Don’t let this happen to your company! Be serious that your plan works and be accountable to your plan. Keep in mind that success is gained or lost through execution.

If you follow the above turnaround strategies, you don’t have to worry about your financial future. These steps can work in any business. Apply the above steps to sail through this turnaround process smoother, and easier, and achieve better results. Let every employee work together to achieve the breakthroughs that your company deserves fundamentally and with potential. Turnaround steps will support you to stabilize the business, restore profitability, increase sales, and build a better future. To quote what Brian Tracy said, ‘Great success and mastery in any field always go to those who are “brilliant on the basics”.

Want to take your business to a next level?

Dhunicorn provides comprehensive business solutions to all types of companies.

Contact us to know more about our Business Turnaround Support and other business solutions @

Current Big Data Trends You Should Know

Nowadays big data plays a vital resource for public and private companies. Because of the evolution of cloud software, companies have the ability to track and study volumes of business data in real-time analytics to make their functions grow accordingly. As every industry adopts the power of AI, the role of big data role is enormously high. Here are some big data trends that impact the current industry landscape and will tell you the bigger picture of big data

Digital transformation

The digital transformation era has begun, and with it has come immeasurable revolutions for businesses to explore. The corporate strategies go hand in hand with the combinations of artificial intelligence (AI), the Internet of Things (IoT), machine learning, and big data. According to statistics, the global Big Data market is expected to reach $103 billion in revenue by 2027. Digital transformation in the form of IoT, IaaS, AI, and machine learning is pushing big data to territories unnoticed in human history. There are three types of data such as structured, semi-structured, and unstructured. Since content is the king of the digital world, we need to analyse large volumes of various data to learn to make sense out of them. Hence, companies preparing for the next decade should keep themselves updated on the last trends in digital transformation and focus on applying big data strategies and techniques to get their company functions developed.

Real-time analytics

Real-time big data analytics is one of the key software functions that are capable of analysing large volumes of incoming data stored or created with the IT infrastructure. It pertains to the process of evaluating data as soon as it becomes available in the system with the use of math and logic to deliver quicker insights on that data, leading to an updated and more well-versed decision-making process. With millions of new data stores created every day, companies depend on real-time big data analytics to efficiently search the data for desired patterns and insights that drive quicker decision-making.

  • Big data is already playing well in presenting sports-related data analytics to audiences during any sports competition.
  • Big data plays a key role in identifying fake news and statistics.
  • With the support of big data analytics, companies have the ability to solve data-centric issues quickly.
  • During any natural disaster, we can use big data with the help of AI, RPA, and machine learning for useful predictions.

Driverless technology

Fully autonomous driving is a dream of all the transporters in the world as it may reduce stress while driving, accidents, and traffic jam. Self-driving vehicles are progressively becoming certain despite the many hurdles still to be overcome and they could change our world in so many unexpected ways such as transforming our experience of long journeys and commuting and removing people from high-risk working environments. With the support of big data, there have been significant and notable developments in this research. An autonomous vehicle usually leverages three types of sensors such as camera, lidar, and radar. Sensors use big data for autonomous vehicles to track the locations and match the origins and target destinations. New start-ups may focus on either manufacturing products or providing services that are related to driverless technology to accelerate the power of big data in the corporate world.

Data governance

After the advent of the General Data Protection Regulation (GDPR) guidelines, data governance initiatives are mushrooming globally. Data governance (DG) is the procedure of handling the accessibility, integrity, usability, and security of the data in organizational functions, based on data standards and policies that can control data usage. It pertains to managing huge volumes of an organization’s data, exploiting it in the organization’s decision-making using various analytical tools.  Proper data governance guarantees that data is reliable and stable and not misused. With blockchain technology, a new world has started with several new possibilities and revolutionary opportunities. Around the world, blockchain service providers present new techniques and services. Data governance can also transform organizational functions to attain a more authentic outcome related to any function if it is coupled with blockchain technology.   


The insights from big data analytics may lead companies to find some innovative techniques given that customers are living in a world of big expectations, where everything moves at a rapid speed. Big data allows them to update present services they provide and products they manufacture since the large volume of data collected helps companies identify what can fit their customer base. The insights can also be used to improve business functions, introduce new marketing strategies, optimize customer service, and advance employee productivity. 

In today’s competitive world, it is essential for companies to implement functions that help track customer reviews, and the success of products, and monitor competitors. Big data analytics enables real-time tracking of the market and makes you go ahead of your competitors.  

Understanding customers

With big data’s support, companies can discover new approaches to study actionable insight that will help them better understand their customers and outperform their competitors. Big data is not only applicable to big businesses, but it can also provide insights to customers and make significant improvements. Additionally, they may also experience a boost to your bottom-line performance because of developments in their business functions. Every data collected from social media helps to better understand customers. This will have a transformative impact on the ability to understand customers’ buying behaviours through a data-centric approach and it is possible in identifying new customers from all walks of life.

Here are some of the data classifications that can help to find out ideal customers.

  • Competition
  • The buying habits of customers
  • Demographics (age, occupation, gender, income level, marital status)
  • Economic shifts
  • Industries (medical, accounting, lighting, nonprofit) if you do B2B.
  • Location (local, national or international)
  • Market trends
  • Motivations
  • Psychographics (hobbies, values, personality, lifestyle, attitude, behavior)


Based on market projections, the role of big data trends will grow more even in the coming decades as it has been developing and transforming the way the world uses business information. This will affect the way companies look at business functions. The key objective of every company should be to make their companies grow while transforming their data-driven environment. To wrap it all up, it is a must for every company to stay focused on big data and welcome digital transformations by adopting novel solutions based on big data. Big data is not just one of the trends that lead us into the data-centric future. In fact it is the future of all the data in the digital world since the world has gradually become a digital world or Metaverse in the future.  Hence, the methods that companies and IT professionals should understand how they store, transfer, and understand data.

Top 10 Trends That Can Take Your E-commerce Business to the Next Level

E-commerce companies need to stay restructured with the latest tools, technologies, software, and world-class e-commerce business trends to set new goals. The e-commerce industry is always changing with new trends. Particularly, e-commerce store owners are developing new strategies to meet customers where they are.

While every factor in e-commerce is evolving, we have given in this article some of the biggest trends that will impact the industry in the coming years.  Explore the leading e-commerce trends and keep abreast of the trends that are important for you to remain competitive and discover new opportunities.

  1. Augmented reality

Augmented reality (AR) has become a prominent game changer for e-commerce stores since it may help customers make a buying decision. In e-commerce, augmented reality permits consumers to have a real-time interface with products while they are in their location. It connects the gap between customers and physical stores as well as online shopping.  With the features of AR, the digital shopping experience in specific industries – fashion and home décor, can make customers feel better without seeing it in person. AR grants users the ability to not only watch 3D models of products but also lets users see how it looks if they use them. If you are an e-commerce company based in the fashion or design industry, follow this trend to be ahead of your competitors.

  1. Artificial Intelligence

Technology built on artificial intelligence has developed to an extent that it has become a vital element of the biggest online stores. Artificial Intelligence and machine learning support e-commerce companies to collect data for automated and personalized shopping experiences. They can continuously collect data on how customer shops when they purchase, and what features they are looking for in a product or a service. Generally, customers want to know whether brands care about them. AI is programmed accordingly to attract customers.

  1. Big data

As we have seen above, AI can collect automated data from your website at large. So customer feedback leads to data sets complexity and larger data volumes. Such high velocity and different types of data are too complex to get valuable insights from it. The data from larger data volumes are the mixed-up volume of data so that companies cannot easily refer to use for recognizing the customer’s preferences, patterns, and business processes. So using big data is one of the latest trends among e-commerce companies.

  1. Chatbots

Chatbots play a major role in communicating with customers since they perform like in-store sales associates. It has been becoming more and more popular across all industries, but they stand out more in e-commerce. Today’s shoppers want to be able to identify and purchase products in just a few clicks. This is where chatbots have become one of the effective customer experience tools to bring leads and sales. Installing various chatbots on e-commerce websites can bring the best customer feedback. Nowadays, speaking with an e-commerce chatbot is like talking to a human being because it can tell jokes, they have personalities but on top of that, they are very efficient heightening its usefulness the online customer service.

  1. Mobile shopping

People always have their mobile phones anytime and anywhere and browse them about 150 times a day on average. This is where mobile shopping comes in handy. Mobile shopping presents customers with the ability to make purchases from anywhere and the comfort it provides to customers has increased rapidly.  In today’s world, the rising number of smartphone users turns normal shopping into mobile shopping as it helps customers to have more product understanding and more convenience to pay. Moreover, if you are an e-commerce company publishing videos and podcasts on your website, your e-commerce site should be responsive on mobile or through web apps. Otherwise, you’ll lose mobile shoppers from all over the world.

  1. Payment methods

Offering a wide variety of payment methods is a good way to increase conversion rates on mobile devices. Gone are those days when the only payment option you have was only cash. Moreover, since mobile shoppers want the convenience to pay digitally, various digital payment methods such as credit or debit cards, prepaid, bank transfers, and E-wallets are suitable for mobile shoppers and are to be added to your e-commerce website. If you introduce a payment method based on blockchain technology, it will become a suitable payment gateway for your e-commerce company. 

  1. Headless e-commerce platform

Headless commerce is an e-commerce architecture. The headless model has been offering businesses a high level of flexibility and functionality which is relevant in today’s market. In this architecture, the front end is decoupled from the back end commerce features and functions. Hence, it is easy to update or edit features without interfering with the back end. Several e-commerce companies are implementing headless because of its flexibility on the backend. With the added SEO, content marketing, and digital experience capabilities, headless e-commerce platforms have become a great boon for e-commerce companies.

  1. Publishing videos

Publishing videos on your e-commerce website is an optical approach to suddenly grab and engage a customer and inform them about your product or service visually.  According to the statistics, 73% of online consumers have become interested to buy products after watching product videos that describe how it works. Since some products are innovative, showing people how to use them can users understand the benefits of the products. If you want to level up your e-commerce business and top your competitors, you would not want to take for granted the power of incorporating videos into your mix.

  1. Subscriptions

Subscription platforms help businesses to grow more especially if they have the right tools. This model revolves around the concept of recurring payments for recurring services which makes impressive profits. There are various subscription methods available on e-commerce websites nowadays and their convenience attracts consumers widely. For e-commerce companies, subscription services generate a method to plan for sales and inventory that are previously locked in. E-commerce companies that want to follow the latest trends can introduce innovative methods that can bring more leads and sales.

  1. Contextual and programmatic advertising

Context and programmatic ads are on the rise this year. It is a way of expediting marketing campaigns, sales, and brand visibility to a whole new level.  Social media sites are already redesigning their designs based on today’s trends. Simply saying, it can attract the right audience to the right ad at the right time. Compared to basic advertisements, e-commerce stores can get a better chance of reaching out to a larger audience by placing programmatic advertising. And also contextual and programmatic advertising helps you develop digital marketing campaigns based on consumer behaviours.


Since the digital world is ever-changing, e-commerce will only get bigger and better in the coming decade. New technologies will advance the trends. Hence, as e-commerce store owners, you must embrace the trends that best suit your requirements. The business trends given above are vital to take your business to new heights. Apart from the above trends, you may also set new trends after performing market research.   

The Benefits of Enhancing Business Objectives Achievement

“Clarity of vision is the key to achieving your objectives.” ­– Tom Steyer

Fundamentally, a business objective is a short or long-term goal that your company needs to achieve. Most companies aim for business objectives that are future-oriented and customer-friendly. Hence, business objectives are important for every company since they can help to focus on the outcomes of a company.

Business objectives for your business are very important to:

  • Increase Your Market Share
  • Strengthen Relationships Between Employers and Employees
  • Boost Long-Term Market Value
  • Cut Expenses to Save Money
  • Increase Sales and Improve Profitability
  • Enhance Business Performance
  • Improve Employee Performance
  • Implement Business Growth and Expansion Strategy
  • Gain Competitive Advantages
  • Improve Management System
  • Develop New Markets
  • Create Branding Strategies


Advantages of Business Objectives
Developing result-oriented business objectives can be very valuable to your company. Especially, success-driven business objectives allow company management to be more effective when it comes to improving company functions. The greatest advantage of clear business objectives is that a company can make result-oriented missions. With clear missions in mind, making a company achieve something is much simpler.

In this article, we will see three key benefits of having success-driven business objectives: improved leadership, measuring results, and better decision-making.


Improved Leadership
Do you know a good leader is a pillar of any team and dedicates his emotions and thoughts to building an effective team? Having clear objectives can improve leadership within your company. When every employee in the company knows what the objectives are, they can transform as leaders to work towards them more effectively.

The power of leadership relies on developing clear objectives. Every employee can become a team leader to be a balance between employees and employers with support and openness. So keep in mind that having improved leadership is the first and most important benefit of developing effective business objectives.


Measuring Results
One of the biggest benefits of developing effective business objectives is that it makes a company measure results. When companies have effective objectives, they can track their progress and see whether they are on track to achieve it. A comprehensive analysis provides companies ins and outs of the missions they performed. If we know how well our business objectives are working, we can execute the next objective successfully.


Better Decision-Making
As a final point, developing effective business objectives can also lead to better decision-making within your organization. Decision-making will be the best course of action if every member gets the right to participate in the decision-making process. When they take part, they feel like they are an integral part of the team and their contributions are highly important. Success-driven business objectives bring the best approaches that enable leaders and members to weigh up different criteria related to decision-making. With the power of better decision-making skills, you can:

  • Identify the problems.
  • Understand the problems meticulously.
  • Generate a list of possible alternatives.
  • Determine the best solutions.
  • Evaluate other alternatives.


Business Objectives Achievement Enhancement
Without the right talent, system, and resources, objectives are only dreams. Business objectives require several resources to be harvested internally for providing solutions. Success or failure could mean not just millions of profits or losses but also affect the overall company development in a positive or negative direction.

Every company needs the utmost crucial objective that is highly related to the survival of the company and continuity of the business, or some major objectives like overall business development, operational excellence, a boost of profitability, building competitive advantages, products quality improvement, new core products development, marketing excellence, and other important projects.

Are you in a rush to complete, execute, and achieve specific business objectives?

Did you know what resources, knowledge, know-how, talents, strategies, tactics, systems, tools, and methods are needed to increase the chances of achieving the objectives?

No matter how big or small your company is our Business Objective Achievement Enhancement program could be helpful to the accomplishment of the objectives! Let our talents, expertise, and resources work together with you to enhance and speed up your achievements wonderfully!


Result-oriented and success-driven missions
The brand should reflect the values and purpose of the product or service. Hence, it is better to have a long-term vision with result-oriented and success-driven missions. The vision explains what the brand is going to do in the future along with the missions currently being executed.

The vision statement should define the long-term aspirations of the brand. For example, by providing certain services to a particular society or a country, or the entire world, the vision expresses long-term values. A set of principles and values from the vision statement can guide the brand how it should operate and what it should achieve. The vision statement is a single sentence that explains and predicts why the brand exists.

Mission statements should define what the brand is doing now to reach its vision. Missions should say what projects you are doing, what values you promise, and how you are unique.

If a brand has a long-term vision with result-oriented missions, brand marketing will give a great result both quickly and gradually. Our Business Objectives Achievement Enhancement leads you to have business objectives with a long-term vision with success-oriented missions.


If you want to stay competitive in your business, you need to have strong business objectives. Based on the elements of the key concept of business objectives, you can advance your brand elements to provide value-added services or products.

Want to take your business goal to a next level?

Join us to acquire business objectives achievement enhancement.

Start your exciting business objective journey with Dhunicorn today!

Dhunicorn provides comprehensive business solutions to all types of companies. Contact us to know more about our Business Objectives Achievement Enhancement Program and other business services @

The Importance of Building a Learning Organization

Any organization that is proficient in generating, gathering, attaining, and passing on knowledge and applying it practically as well as transforming itself accordingly to build its future can be called a learning organization.

A learning organization always takes up learning as a dynamic and continuous process. So, it encourages its employees to conceive creative and innovative ideas, and learn from whatever they do, from their own and outsiders’ experiences, from proficient experts, etc.

It sets its workforce free to think outside the box and express their ideas and is readily open to new ideas. Apart from that, such an organization incorporates specific learning methods and systems as well as training.

Here, the organizational leaders reward those employees who take an effort in learning constantly, with appreciation and recognition, job promotions, and remunerations to inspire them.

Why it is important to build a Learning Organization?

The business world is cruel. Here, to survive and win, it is important to be highly competitive.

In the present day, information is the most highly valued asset. To dominate in the business world, an organization has to be cognizant of the latest trends and newest updates of the industry and impart them to the staff. This is crucial for today’s rapidly evolving business world where companies want to be alert at all times and be aware of the next big thing.

Being a learning organization offers a competitive advantage because its employees learn better and keep updated as well as apply it to produce the desired outcome. It helps in getting ahead of the competition and enduring the tough and challenging business environment, by being outstanding and superior to others out there.

What are the benefits of a Learning Organization?

  • It improves your workforce

By encouraging the employees to learn unceasingly and be updated with the cutting-edge knowledge of the industry, they become more competent in their jobs. They become more productive both quantitatively and qualitatively.

Also, they feel more enthusiastic about their jobs because they are not passive players in the organization, their opinion matters, and their ideas are welcomed. They feel confident and interested in their job. They also see their growth possibility in the organization and strive to perform better.

This ultimately increases the profitability of the business.

  • It reduces the employee turnover rates

Employees who learn better and qualify themselves further can do their tasks efficiently. Hence, they feel satisfied and happy with their jobs and never find them boring. 

Because they get to learn and improve themselves in the organization and see the opportunity for their growth within the organization. When employees are appreciated and rewarded for their efforts, it increases their morale and they develop a feeling of loyalty to their company and their job.

This can dramatically cut down the employees’ turnover rates. This increases the reputation of the company and benefits it more by attracting top talent. It also cuts down the cost of re-hiring and training new employees.

  • It helps in enhancing customer satisfaction

Learning organizations become capable of providing the latest to the customers, whether it is the newest features or state-of-the-art technology incorporated in their products or services. This attracts more customers and thus more sales and profits.

It also makes the relationship with the customers healthier because it enables the company in delivering better information to the customers and discovering ways to offer improved customer support.

  • It offers more flexibility

In this ever-changing world and unpredictable world. Any crisis may come up challenging the business at any time.

Developing a learning organization makes the employees well-informed. It also makes them collaborate well and share information with each other in the organization.

So, the workforces are well-prepared for the unexpected and readily get acclimatized to new circumstances much better and quicker than those in the organizations that have neither adopted a learning culture nor developed cooperation among the staff.

Consequently, the company is capable of handling external challenges smoothly.

  • It stimulates innovations

Technology is advancing exponentially like never before.

So, organizations that want to get ahead of the competition must innovate inimitably. But it is feasible only if the organization supports its employees in inculcating new knowledge and information, and creating new ideas through practice and experimentation. After all, it is the employees who innovate and create solutions that help in generating successful business.

Only those organizations that foster a learning culture can cause innovation.

Do you now realize, how advantageous it is to be a Learning Organization?

Do you want to develop a learning culture in your organization?

To survive and thrive in this highly competitive business world, learning organizations become capable of facing external threats, harsh competition, and any uncertainty of the business world. It is immensely important for companies to build a powerful learning organization that strives to better the organization’s performance, gain competitive advantages, and continue success.


Soaring Drone Business Opportunities

“Drones overall will be more impactful than I think people recognize, in positive ways to help society.” – Bill Gates

Drones also known as Unmanned Aerial Vehicles (UAVs) are remotely operated and controlled robotic aircraft that can be used to do different tasks varying from everyday errands to extremely dangerous responsibilities. They come in different sizes and have different technological features provided for specific functions or purposes.

In recent years, there is a rapid advancement in Industrial Drone Applications owing to their unmatched abilities and aspects. Therefore, the drone business has a huge scope across various sectors. Let us go through a few of them.

Agriculture Industry

Drones, with their versatile and significant applications, are causing a huge revolution in the agricultural industry. If you’re living in a farm-dense area, imagine the effect you can make on the farming community who can fine-tune elements like fertilization and irrigation with the help of the photographs and readings taken by drones.

Drones with high-resolution cameras, digital imaging systems, different sensors, and lasers are useful for real-time crop monitoring, determining crop health, analyzing deficiencies, inspecting soil hydration, pest, bacterial or fungal infestations, blight, and weed identification, detecting pooling or leaks in the irrigation, etc.

Drones fly swiftly as well as flexibly and can be controlled to go to the destined locations. Hence, they are immensely useful in agricultural tasks such as spraying fertilizers and insecticides, seeding and planting, etc.

Unlike manual labor, they accomplish the task rapidly, effortlessly, and efficiently with scientific precision, and that too at comparatively a lower cost.

Because Agriculture drones enhance crop yield and bring in more profitability, their demand is increasing in recent years. It is projected that the Agriculture Drones Market will soar at a CAGR of 22.4% from 2021 to 2030. By the year 2030, it may escalate up to 5.89 Billion USD.

Hence, Agriculture Drones Business has a very lucrative opportunity.

Construction Industry

Drones are transforming the construction industry dramatically.

Because drones are capable of capturing aerial footage and recording real-time data, they are useful in accessing construction projects such as high bridges, overhead power lines, wind turbines, skyscrapers, cell sites, TV towers, etc.

Drones are applied in the construction sector for asset tracking, preliminary mapping , remote site surveying to volumetric measurements for cut and fill jobs, planning as well as monitoring construction sites, observing the real-time progress of construction, carrying out structure inspection and quality examination, executing safety inspections, surveillance and site security.

They collect required data such as topographic information, and site measurements, for 3D mapping, building 3D models, and incorporating them into their Computer-Aided Design thus valuable in optimizing plans.

The demand for drones is increasing in this industry because they cut down costs, streamline workflow, enhance productivity, efficiency, and precision, improve safety, deliver the finest record of entire activities, and save time and effort. It also helps in delivering a safer way when it comes to unstable building inspections and surveying areas of construction site that are quite challenging to access by land.

It is anticipated that the global construction drone market may reach up to 14,123.3 million USD by the year 2028.

As a result, the drone business has a great possibility in the construction sector.

Security And Surveillance Industry

Drones with their superior features outperform traditional surveillance methods and are thus creating a huge demand in the Security And Surveillance Industry.

Unlike ground-based surveillance, drones with their aerial surveillance cover vast and hard-to-reach spaces. Moreover, they can pass through narrow and confined areas. Drones for surveillance purposes have night-vision cameras and thermal sensors with which they can detect and capture images with minute details that human eyes cannot.

They can efficiently detect intruders, follow them from a safe distance as well as promptly respond to the alarms stimulated by the external sensors.

They can offer live streaming and collect comprehensive data effortlessly, rapidly, and cost-effectively. They are immensely valuable in cutting down risks & increasing the competence of security personnel.

They are particularly in great demand for event surveillance, perimeter guarding, anti-poaching, traffic management, border patrolling, etc, and present high profit-yielding business opportunities in this sector.

To conclude, drones are highly beneficial for security surveillance in terms of saving cost, able to access distant and inaccessible locations, reduced noise levels which provides clear monitoring advantage and a prompt response for evidence gathering or possible arrest.

Advertising And Marketing Industry

Drones are the future of the advertising and marketing industry.

Drones have myriad applications in the advertising and marketing sector.  Specifically, drone light shows are getting increasingly popular. They can display and highlight a company’s brand by lighting up high in the sky, fascinating the audience, and capturing their attention to the brand’s message. Whether it’s a thousand takes or unconventional or distinctive angles, drone makes everything possible especially when shooting commercials and other marketing tactics.

They serve as cinematographer tools. They are also very valuable in capturing high-quality, stunning aerial video footage that can be used in advertisements specifically for property management companies, sporting events, resorts, hotels, restaurants, tourism and travel companies, etc.

These kinds of shots not only impress the audience in tv commercials but also grab their attention on the websites, banners, and print ads.

Because drones can be integrated with state-of-the-art technologies like Cloud technology, Artificial Intelligence, Virtual Reality, and IoT, they can be highly functional in this industry for data collection, innovative content creation, and advanced branding. And thus, the drone business has an enormous possibility in the advertising and marketing industry.

Drones are already able to integrate with all these new technologies giving birth to innovative ways to create content, customize it and deliver the brand’s message to its audience.

Oil And Gas Industry

The oil and gas industry must function as per their strict standards as well as conduct methodical inspection and maintenance to ascertain safety and prevent failures. However, the traditional process of implementing them is very costly. It also carries the risk of dangerous heights and electrocution. And so, drones are extremely valuable in performing these tasks without human intervention. Drone usage also minimizes inspection time and helps increase company savings. Companies are able to perform precise inspections with the use of little time thus, expensive inspection activities and platform shutdowns are being avoided, making companies able to save millions of dollars per inspection.

The pipelines that are employed in this industry extend for a large distance and some of them can be underground and thus tough to access. Drones come in handy here as they can fly and cover vast as well as hard-to-reach areas rapidly, detecting pipeline cracks, corrosion, gas leakages, emissions, spills, if any, and alarming the workers about it. Thus, they can prevent disasters and losses.

Drones are applied specifically for inspections, 360-degree view monitoring and observing proactive maintenance, and improving workplace safety. They can detect those particulars that human eyes cannot and provide better on-site safety, with high accuracy and cost efficiency.

Thus, the oil & gas industry, one of the chief contributors to the global economy, has growing demand for drones and consequently creates a profitable future for the drone business.

Telecommunication Industry

Drone technology has instigated huge disruption in Telecommunication Industry providing a cost-effective, safe and smoothly deployable alternative for traditional telecommunication methods.

Drones are applied in this industry for preventing cell tower faults. The structure of cell towers is inspected by employing drones to detect corrosions, cracks, electrical malfunctions, and unwanted growth of vegetation that obstructs the powerlines, defects caused by wear and tear.

Drones can fly high, reach dangerous areas and so can be used instead of making the workers do the risky tasks of tower climbing. They detect faults with high accuracy. This, help in maintaining and upgrading the cell towers efficiently.

Several parts of the world lack internet or cellular connection. Drones help resolve this issue by acting as temporary cell towers in those areas.

The usage of drones in this industry is transforming and improving its operations while saving time and cutting down costs. It can also operate in bad weather conditions like rain and high winds.

It is predicted that the global telecom drone technology market can grow from the year 2021 to 2026, at a CAGR of 17.8%.

The drone business has a fruitful opportunity in the telecommunication industry too.

The global commercial drone market is expected to rise from 8.15 billion USD in the year 2022 to 47.38 billion USD by the year 2029, estimated to grow at a CAGR of 28.58%.

For businesspeople who expect to make incredible profits and success, the drone business that presents a promising future is waiting to be explored.


To get further information & to know how Dhunicorn can help you in discovering new business opportunities,

Contact us at

Dhunicorn Business Funding Solution: The Gateway of Unlimited Funding
Need new funding to achieve various company objectives?
Considering raising money from various funds and sources?
What are the best options available to your company?

Dhunicorn business funding solution is the best option for any type of company in the world. Continuous funding is not only the most important resource for business growth and various projects but also ensures business continuity and survival. It’s essential and smart for companies to get ready access to various types and sources of funding.

Dhunicorn business funding

We are the experts to bring you the most trusted Business Funding Solutions to help your company achieve continuous growth and success. After thoroughly understanding your business funding needs, we connect you with those targeted investors who are the best for your business and financial goals. We meticulously research, compare the deals and find you the best possible option among the investors.

With our thorough knowledge and in-depth experience in this field as well as strong working relationships with the investors, we can get you the best offers with the most favourable terms and competitive rates.

We coordinate and support you throughout your business funding process. Because we are well-familiar with the investors’ approval criteria, we can offer you personalized assistance in preparing a clear and convincing pitching deck, that incorporates all your business information the investors expect to know before approving the fund. We advise and guide you in avoiding those mistakes that may cause the rejection of your business fund application.

We are available to our clients, any time they want to reach us, to answer their queries, give status updates, as well as address their concerns. We process very fast to ensure our clients get their business funds on time. Above all, we protect our client’s information and ensure it is kept very confidential. We assist companies who are seeking the following funding rounds:

  • Seed
  • Angel round
  • Series A
  • Series B
  • Series C and beyond
  • Merger & Acquisition
  • IPO
  • Post-IPO
  • Private Placement
  • Other funding

Why Dhunicorn business funding?

We have a comprehensive network and collaboration with more than 78,000 public listed companies, investment funds, private equity funds, venture capitalists, angel investors, business incubators, government agencies, various funds, and investors, around the world.

  • We carry out thorough research and match you with the best-suited investors.
  • We get you the best deals with the most favourable terms and competitive interest rates.
  • We help you in pitching successfully.
  • We help you in avoiding mistakes that may cause the rejection of your business fund application.
  • Our team of experienced financial advisors and specialists offers advice and guidance throughout your business funding process.
  • We are well-experienced in working with start-up companies.
  • We provide our service to businesses of all sizes.
  • We deliver the convenience of hassle-free, fast processing.
  • We cater to most industries, including high-risk industries.
  • Our professional yet friendly customer service is quick and reliable.
  • We protect your information and ensure its confidentiality.
  • We provide transparent and trustworthy service.

Three types of funding packages

We offer you the best business solutions most business owners aspire to. Our comprehensive solutions are Basic, Advanced, and Premium packages that cover every business need and in different stages of your business.

Of course, the business functions of every company are different. Hence, financing options needs vary depending on your size, industry, and other aspects. Before you contact us for business funding solutions, be sure to take the following steps:

  • Consider the stage of your business
  • Determine how quickly you need funding
  • Estimate your projected finances 
  • Evaluate your business’s current finances
  • Weigh your business funding options

Basic package features

  • Inform, promote and connect your funding needs to more than 78,000 reliable investment funds, angel investors, venture capitalists, public listed companies and other investors worldwide.
  • Assist to identify suitable investors for your business requirements and needs.
  • Connect you to interested funding prospects for meeting and discussion.

Advanced package features

  • Inform, promote, and connect your funding needs to more than 78,000 reliable investment funds, angel investors, venture capitalists, public listed companies, and other investors worldwide.
  • Assist to identify suitable investors for your business requirements and needs.
  • Connect you to interested funding prospects for meeting and discussion.
  • Assist in carefully studying, analysing and understanding your proposal.
  • Facilitate a strong application by giving you constructive recommendations to modify and enhance the content of your application to make it the right fit for the investors.

Premium package features

  • Inform, promote, and connect your funding needs to more than 78,000 reliable investment funds, angel investors, venture capitalists, public listed companies, and other investors worldwide.
  • Assist to identify suitable investors for your business requirements and needs.
  • Connect you to interested funding prospects for meeting and discussion.
  • Assist in carefully studying, analyzing, and understanding your proposal.
  • Review and evaluate your business objectives, sales & marketing strategies, operation & management, financial standing, and growth forecasts.
  • Assist to formulate a marketable business plan, targeting the investor’s perspective.
  • Build an impressive and impactful pitch deck.
  • Attend some crucial meetings (virtual) together, guiding and helping you through every step of the funding process to successfully secure the funding.


Funds are an indispensable part of every commercial entity. As a business owner, you need proper funds to ensure the smooth operations of your company. Especially for start-ups, having sufficient funding is the most important initial step. Dhunicorn hereby recommends you various funding solutions to avoid any hassle.  Through our long-term funding support, you will access and find out some great funding opportunities that suit your organization and funding goal.

For further information on business funding solutions, please contact us at

E-mail Marketing Strategy for Business Success

“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – David Newman

Email marketing supports marketers send information to clients for various purposes. It is the practice of highlighting various aspects of products and services of the by sending multiple messages. With newsletters, special offer messages, and instructional emails, email marketers reach clients to track information about how many times clients open a particular email and which links they click on more. Using such data can help marketers create marketing strategies to boost sales and promote the brand.

Apart from the marketing techniques of social media marketing, SEO, and affiliate marketing, email marketing is also considered one of the most effective marketing strategies. Email marketing is not only sending your message and brand name to many audiences as possible but also expressing your brand values to many as clients possible. It is the right informative approach to connecting clients with values and messages through strategic communication.

Creating an email marketing campaign is an excellent approach to sending messages to a specific audience. The key goal of an email marketing campaign is to promote the elements of the brand along with the qualities or benefits of a product or a service. Through this detailed article on email marketing, companies can learn various techniques from reaching the target audience with the support of an email list to optimizing emails in favour of mobile phones.

Goal Setting

Every business needs to have a clear goal. Goal setting can help companies measure the results of email marketing campaigns. For promoting brands or increasing sales, without setting marketing goals, all the efforts may go directionless. By reaching the target goals, a brand may achieve its marketing objectives. Your goals may either be for a niche audience or a general audience, but they should fit with your business and audience. Set an effective goal before launching a campaign.

An email list targeting an audience

If we want to run a successful email marketing campaign, we need an email list with the most effective email addresses that are authentically acquired. You need to focus on some essential approaches by which you can collect emails for email marketing.

Discovering the right target audience is the most important step in email marketing. Whenever executing email marketing, identify who your customers are since you can modify the elements of your services or products according to their exact needs.

Once a company understands the target audience, it can promote the brand based on customers, create a logo, colours, fonts, and tone of voice according to their needs, and make products and services for the right people.

The Quality of Content

Email marketing mainly depends on the quality of content we send to customers. The content without any quality elements will go unnoticed. For making the quality of content, two things are very important, the best subject lines and email messages.

Best Subject Lines

When it comes to email marketing, subject lines also play a major role. The subject line should be catchy and relevant to your message. Simply put, it should make your subject lines stand out in the crowd. According to various studies, most emails that have thought-provoking subject lines are opened by recipients.

Best Email Messages

No matter what kind of message we send, we are bound to send some good messages for effective email marketing. It’s good to keep subscribers with quality email newsletters that talk about recent milestones of our company. In email marketing, marketers have to focus on the quality of the content.

Avoiding Spam Filters

Avoiding spam filters is the most important aspect of email marketing. Sometimes when we send emails to our subscribers or non-subscribers, emails go to the spam folder.  If we are not aware of avoiding, our marketing efforts may become worthless. There are various technologies and techniques to avoid spam filters. There are some of the best approaches that avoid our emails going to the spam folder. You may use any of the approaches at the same time for a better result.

Optimizing for Mobile

Nowadays most consumers use smartphones all over the world. Mobile phones dominate every business sector and people from all walks of life. As a whole, without the support of mobile phones, the modern lifestyle will not be interesting and functional. If we create and send emails in favour of Smartphone users, several readers can read it at the same time.

Monitoring Results

By monitoring every email marketing campaign, marketers can get statistics on how they can execute better campaigns in the future. A comprehensive post-campaign analysis provides us with result-oriented information about the marketing campaign we conducted. Measuring the results of email marketing will continually develop our understanding of the target market and audience, content and themes, our products or services, and the latest industry trends. The following are the most important metrics which can support companies to analyse the success of email marketing.

Click-through rate

The click-through rate may be lower than the open rate. However, this metrics how well the email marketing campaign worked. CTR shows the number of people who clicked on various links in emails sent.

Open rate                            

It is the first and basic step to understanding how well email subscribers are receiving messages. This method tracks the number of people who opened emails sent.

Conversion rate

With conversion rates, you can get insights into your return on investment. If email marketers know the cost and the number of subscribers who are converting, they can get a clear picture of how profitable this email marketing is.

Bounce rate

By measuring bounce rates against open rates, email markers will get a concrete idea of the quality of email lists they have. If they have a high percentage of bounce rates, the list may be full of fake or old, or misspelled email addresses.



Across the globe, email marketing is one of the most effective marketing approaches. It is used by thousands of businesses from all sectors. There are several benefits that marketers can gain from email marketing.

If we want to reach the audience of the world, email marketing is the only platform that lets us instantly send a message to thousands of global customers from all walks of life. With the support of social media, we can spread the message to a global audience. However, by sending emails, we can know who we send to.

The most important benefit of email marketing is that every business can use this marketing strategy at a lower cost because we can send thousands of emails at a time.

Top 12 Industries that Blockchain Will Disrupt in Future

“The application of Blockchain technology is rapidly becoming a core component of our infrastructure!” ― Kevin Coleman

A business process consists of a series of actions with the required steps to achieve an expected outcome. Every process is structured and repeatable. Every employee in an organization has to experience the same process. If a sort of action is unperformed, the entire workflow might become a mess. Therefore, streamlining a business process is the key feature of an organizational structure. With a structured business process, every employee can recognize their responsibilities and reduce errors to achieve added productivity. Blockchain technology has initiated a new world of possibilities with innovative business processes. Around the world, Blockchain service providers introduce novelties in every business function.

Every growing company needs to introduce novel elements for getting revolutionary changes to all components of their business functions. Recently, blockchain has entered the tech world as a game-changer. This disruptive technology generates distinctive opportunities to decrease complexity, produce secure and immutable information, and facilitate collaboration.

By decentralizing data, blockchain technology keeps our personal information more secure. With the support of this technology, every firm can ensure a safer online experience. In this article, learn about the top 10 industries that blockchain technology will disrupt in the future.

  1. Banks and Financial Services

It was said that what internet has done to media applies to what can blockchain do to banking. Banks and other financial services face different types of risks since they hold various data regarding the personal and financial information of customers. According to statistics, banks can save approximately $19 billion in the total banking process as a whole if they have an authentic approach to storing and sharing. To reduce the risk, banks can apply blockchain technology to performing their routine tasks and other major functions. A few banks have already started using this but not all. 

  1. Healthcare Industry

Adopting blockchain technology to transform the healthcare industry increases the security, interoperability, privacy of health data and minimize the costs while providing patients access to healthcare.  This technology provides a safe and systematic model for making medical records well-organized and secure. With its unique and result-oriented functions, healthcare industries improve healthcare communications, facilities, and functions on the whole.

It is expected that blockchain will change the world of healthcare with so many possibilities. In the coming years, every healthcare industry may boost its functions with this disruptive technology. Nevertheless, implementation will not be a cakewalk since every company needs to make a new infrastructure to avail all the opportunities of blockchain technology. The potential benefits of blockchain in the healthcare market are enormous as it:

  • Creates the data which cannot be altered by anyone.
  • Gives patients medical records of every communication and prescription.
  • Develops healthcare industries with more reliable approaches.
  • Offers possibilities for pharma companies to collect data in real-time.
  • Presents healthcare professionals easy access to the patient’s data.
  • Provides a great deal of transparent communication related to patient billing.
  • Stores the data in a hack-proof centralized database.
  1. Internet of Things

If we connect any internet-connected devices with other things or gadgets wirelessly, the things in this system can transmit and receive data from each other. IoT supports smart work and modern management of life. It aids in improved business process insights. It also helps in cutting down operational costs and downtime as well as enhances overall efficiency and productivity. With the support of blockchain technology, we can transform IoT industry processes to protect communications, facilities, and modernize software, monitor bugs and energy usage and functions on the whole.

  1. Cloud Computing

Unique features of Blockchain such as decentralization, transparency, and security have brought a revolutionary technology for the present generation of several industrial usages. One of those technologies is Cloud Computing. Blockchain provides a very crucial solution that can remove all the challenges in Cloud Computing through decentralization and provides data privacy as well as network security.  Hence, the integration of blockchain and cloud computing becomes very useful for a large number of industrial applications.

  1. Digital Marketing

Blockchain is also useful to disrupt the ways digital marketers do as it has a massive effect on delivery, purchases, metrics and value on such digital marketing campaigns. It is the future of digital marketing. With the support of this technology, small businesses can compete with larger companies to reduce costs, increase transparency, and trust with consumers. The following are some of the benefits of blockchain technology in marketing.

  • Blockchain allows marketers to accept alternate payments.
  • Companies can get genuine customer-related data.
  • Small companies can build trust in customers.
  • Companies can post ads without middlemen.
  • Every company can improve security.
  • Blockchain enables consumers to take charge of the ads they see and give advertisers an advanced means to fabricating high-quality leads.
  1. Public Transportation

Every national highway in the world has become a centre of accidents. To reduce the number of accidents, governments must install traffic systems expensively. Employing blockchain technology could help global national highways to become accident-free zones and it may bring statistics to better understand how people are utilizing public transportation options. Blockchain could also contribute to public transportation with a more functional, streamlined system, and pollution-free system.

  1. Energy Management

Blockchain technology is technologically potential to transform the energy sector as well even though Energy Management has been an extremely centralized industry for such a long time.  This energy industry is continuously introducing several innovations such as rooftop solar, electric vehicles, and smart metering. These innovations bring new use cases that include new business models for energy markets with real-time data management, and moving carbon credits or renewable energy certificates with the support of blockchain. 

  1. Government Records

The management of government services is another area in which blockchain can help decrease paper-based processes, lessen fraud, and increase accountability between authorities and the public. Some governments have already started taking it upon themselves to enjoy the benefits of blockchain technology-based advancement.

  1. E-commerce

Blockchain technology can transform the e-commerce industry by reducing transaction costs and increasing transaction security. Most famous e-commerce companies such as Amazon, Walmart, and Alibaba have already begun utilizing blockchain technology. By keeping time-stamped records of shipping and receiving, both owners and customers can reduce several price-related disputes. To simply put, blockchain can give a massive impact and changes on the following E-commerce categories- technological, legal, organizational and quality concerns and consumer issues.

  1. Retail

When it comes to the retail industry, customer trust is the most important factor. If companies apply blockchain technology to increase auditability, transparency, and confidence in every business process, it may be an approach to building trust among payment gateways, retailers, and customers. Blockchain will link consumers to vendors and won’t be needing a middleman with associated fees. Next-generation retail industry will be based on blockchain technology as both retailers and customers need to be more transparent and authentic in buying and selling.

  1. Real Estate

By applying blockchain, such issues concerning bureaucracy, no transparency, scams and public records errors which are normally faced in the buying and selling process in the Real Estate Industry will be reduced. Blockchain technology can fasten negotiations as the paper-based record keepings will be minimized and related work such as trailing, confirming ownership, ensuring precision of documents and transferring property deeds will be more convenient and efficient. 

  1. Insurance

Blockchain is an advanced way of trust management and can be used to authenticate various types of data in insurance contracts like the insured person’s identity. An oracle can be used to incorporate real-world data with what you call ‘blockchain smart contracts’ and this type of technology is very advantageous for any type of insurance that counts on real-world data.

Blockchain will not only transform how we use the internet but it has the potential to primarily reinvent and redesign business functions on the whole. Apart from the above companies, the business functions of every company are based on a certain process which needs more authentic data management for solving problems. Hence, blockchain providers can focus on solving problems of various sectors. Companies, which aim to become next trendsetters, should rely on providing blockchain-centred services that help them achieve an efficient management and innovative infrastructure.


Business Model Innovation: The Key Strategy of Business Evolution

“A business model describes how your company creates, delivers, and captures value.”Steve Blank

How powerful and effective is your business model?

What does business model innovation mean to your company?

What are the problems that could have been caused by your business model?

Do you want to look for the answers to the above questions? Then this article will tell you about the complete picture of business model innovation. When we talk about the success story of any brand, the major element is the business model. A business model plays a key role in making profits, implementing functions, and capturing value. If innovation is added to a business model, it will become a framework to capture or create value by doing things uniquely to serve society with products or services in an innovative way.

Business model innovation is the art of enhancing essential features and functions by developing unique concepts for supporting an organization’s financial viability and advancing the business functions. It is where a company forms, distributes, and gets its value. The key goal of business model innovation is to recognize new revenue sources by advancing product value and how they are delivered to customers.

Why is business model innovation so important?                       

Nowadays innovation is immensely important for every company in the world. In many cases, innovation is only connected with innovative products or services. However, a business model innovation should be significantly more profitable. Continuous changes in customer buying behaviour, globalization, and revolution in digital technology are presently creating a “window of opportunity” for developing new business models. A business model innovation is important because it helps businesses:

  • Boost Long-Term Market Value
  • Cut Expenses to Save Money
  • Increase Sales and Improve Profitability
  • Enhance Business Performance
  • Improve Employee Performance
  • Implement Business Growth and Expansion Strategy
  • Gain Competitive Advantages
  • Improve Management System
  • Build Learning Organisation
  • Explore New Business Opportunities
  • Develop New Markets
  • Create Branding Strategies
  • Contributes to overcoming sales rejection
  • Helps prepare the company for unexpected events, for example, Pandemic

Examples of Business Model Innovation

Let us have a look at how to do Business Model Innovation and discuss a few examples to get a clearer idea of what it looks like when being practiced:

  1. Freemium -This is a word that comes from ‘free & premium’. It pertains to business models where the company is providing free services but will charge more when a customer uses the special features then they will be upgraded to paying “premium customers”. For businesses with exceptional products, high gross margins, and high customer acquisition costs, this can be a very dominant model.
  2. Subscription Models– An effective way to transform one-off purchases to a more anticipated, and over time larger, stream of revenue while guaranteeing that the customers are consistently getting value and is also able to purchase higher-end services because of the purchases arising over time. B2B and B2C businesses are the best examples for Subscription models.
  3. Platforms– These are categorized by their distributed approach to creating value. Basically these are either marketplaces or matchmakers that come in many forms. They usually earn money by either getting commission from the transactions or by charging the supply side for the value-added services being provided. The most common examples are Airbnb, Alibaba & App Store.
  4. Direct-to-Consumer (D2C)– This method gives the manufacturer a bigger margins as middlemen are not needed anymore. It gives manufacturers more customer experience and relationship, more control over the brand. Best examples for this are Casper in mattresses or Tesla in electric vehicles.
  5. Ads, affiliates and sponsorships– Smartphones and Internet are dominating the world and we have witnessed a big improvement in content creation which turned the conventional business model of monetizing content with advertising challenged because competition to capture market’s attention heightened up. For example, Spotify produces the majority of its revenue and profits from its users, the advertising revenue provides the company with a solid secondary revenue stream that can be useful for investing in their new developments.
  6. Hybrids– A huge number of the most innovative businesses have hybrid business models that actually consolidates multiple aforementioned patterns in a way that is customized for their specific businesses. A perfect example of hybrid business model is Peloton which sells high-end treadmills and bikes for home use which goes with a subscription service that provides exercise programs, online classes and many other useful features to go with the bike. Even if their products are pricey, they are able to sell them at break-even and then generate income with the subscriptions.

9 key points about business model innovation

  1. Every company needs a business model innovation since updating a business concept is the most important for making revenues.
  2. The business model innovation of a brand should transform partially and completely to ensure its success to come and present survival.
  3. At the same time, BMI should focus on both adding quality to existing products or services and introducing new products or services.
  4. Business model innovations do not essentially require the development of completely new business concepts. It may be a combination of already existing ideas that are widely used all over the world.
  5. Based on the type of industry or the type of service or product, it can be both a micro and macro innovation model.
  6. Instead of just one model, a brand can develop several business models at the same time. Moreover, several companies can use a type of business model.
  7. Business model innovations should focus on the potential to transform an entire industry with a new way of what customers prefer to buy.
  8. A good business model innovation may have the competence to collaborate with other business model innovations.
  9. Our present life is to focus on providing good life for our posterity. Hence, a good business model innovation should focus on what would happen in the future.

A combination of the above tips and techniques is essential if you want to develop a good business model innovation. To stay competitive in your business, you need a strong understanding of the key concept of your business model innovation. Based on the elements of a key concept, you can develop a business model innovation with the power of the latest technology. Make sure that your business model innovation will stay positive even under risky situations. Apart from all these things, when you develop a business model innovation, you need to consider other following key elements that will make your business successful.

Money: Running a successful business needs an expensive budget. You need to focus on controlling and managing loans, investments, capital amount, and/or revenue to make the financial function of your business go smoothly.

Pricing: Adopt the right pricing strategy. If your products or services are too high, you restrict your customer base. If they’re too low, your products or services may look substandard. So it is essential to price a product or a service after market research.

The right customers and clients: The most successful companies should be able to discover the right customers and clients as marketing their products or services is around them.

Less competition: As the market is already filled with several types of products and services, you should find out a less competitive product or service.

Need: If your product or service is not the choice of customer’s needs for the time being and in the long run, your business success may become a question. Diligent market research is essential to find out the needs of customers.

Growth: The growth component of a business model innovation should focus on what a company should do to increase the number of customers and key strategies to accelerate the functions to make profits immediately and continuously.

Business network: A good business model innovation should be a model which is suitable to collaborate with a business network. Joining a strong business network is the most valuable resource to succeed in any modern business. Some of the notable key benefits of a strong network are strengthening business connections, developing your creative intellect, improving your visibility, connecting you with extra resources and high-profile individuals, creating new business and marketing opportunities, achieving constant business growth, and increasing profit.

The concept of a business model innovation is highly important to redesign the structure of any business since business model innovation is one of the most authoritative approaches for companies to stand out from the crowd.  If a company needs long-term success, an ideal business model is essential. Dhunicorn offers all types of companies with comprehensive business solutions. Business model innovation is one of them. If you want to have a successful business model innovation for your company, we will guide you to enter the right path. And also you can renew your business model with us now for better outcomes!