The social media landscape keeps changing because of new trends blooming all over the world. On average, humans allot 2 hours and 27 minutes on their social media daily and that is the reason why social media marketing gets more attention these days. If you want to know what’s hot and how to fit social media trends into your digital marketing campaign, you must know how social media trends continue to change and companies must adapt to innovatively share their communications with users. Social media works for brands in terms of improving brand reach, heightening conversion rates, creating customer loyalty, brand impression, etc. In this article, let’s know the top 10 social media trends for 2023 and how these trends will affect your business.
- Social commerce
Before the Covid-19 pandemic, social commerce was not a popular trend among top social media trends. Nonetheless, increased social media consumption because of the lifestyles of stay-at-home mandates created the perfect conditions for a social shopping explosion. According to eMarketer, social commerce will become an $80 billion industry by 2025. If you are an entrepreneur who wants to improve your online presence, you can utilize this social media trend for online consumers because shoppers use social commerce to look for updated brands, study products before purchasing, communicate with customer support, and buy items.
- Video content
Through the years, we have witnessed video marketing trends develop from 30-second ads and viral videos to live videos or ‘vlogs’ With the use of advance technology, people were able to produce more appealing video formats like 360-degree experiences, shoppable videos, and ephemeral videos. With a majority of digital marketing experts asking to focus companies on video marketing, videos on social media will gain much more popularity in 2023. Brands are now posting various videos frequently to connect with their customers visually.
Video content is the most engaging form of content in the digital world, and it will stay in the long run. Hopefully, more social media brands will come soon with additional services that support video content creation in the coming days.
- Twitter as a trustworthy news portal
Some media platforms such as Facebook, Instagram, and Pinterest are primarily used as entertainment platforms, Twitter always reserved the spot for serious talks as a trustworthy news portal. It has become the go-to-resources for getting information on real-time events. Journalists and marketers are two of the main users of Twitter to check and update people or ‘followers’ on trending topics. Twitter has always prioritized news stories that come from around the world. In the coming years, Twitter is expected to allow only authentic news from reliable news sources. Use this social media to post and read authentic business news if you want to follow this trustworthy trend.
- User-generated content
User-generated content is a sort of content created by genuine brand users on social media. It is said that 92% of users rely on recommendations shared by brand consumers than advertisements. It can be in the form of a Snapchat story, Instagram Reel, Facebook review, or Twitter testimonial tweet. Several companies have started leveraging UGC as social proof that can depict the quality of their services or products. UGC is entirely authentic because users create the content without any influence of the brand. So keep adding UGC to your social media for promoting your brands.
- Social media communities
The rising number of social media communities can play a major role in promoting a brand. Since companies are trying to cater to the needs of customers, social media communities are highly useful for companies for adding their customers to social groups. These forums are very valuable in getting customer feedback and suggestions, performing discussions, promoting engagement, bringing users closer, increasing brand visibility, attracting more customers, creating an engaging environment, and sharing personalized content in favour of customers. Create a social media community or join popular communities for better promotion.
- Augmented and virtual reality
Each social media platform utilizes various tools when it comes to marketing and promotion. One of the latest tools that can appeal to your target clients is VR and AR reality. Virtual Reality gives users the possibility to immerse themselves in the manufactured environment that portray actual places or imaginary world. Augmented Reality, on the other hand, connects contextual information on the intermediate physical environments users before their eyes and blends digital experiences with real life. Following the trends of adopting mixing reality for promotion is a fantastic idea. VR and AR scenes can make people with more potent and engaging since they present us a fully immersive experience. For creating next-level ads, companies can use experiences derived from photographic techniques applied in augmented reality, interactive instruction of programming, and digital cinematography.
- Identifying target audience
Identifying the target audience online is another important trend if you want to design a digital marketing campaign. With the support of online surveys, the company should find out the group of people who prefer services or products of their brands. Target audience identification makes a company recognize the characteristics, needs, and preferences of consumers of brands, and enables a brand to plan digital marketing campaigns based on buyer personas. It can also make a company focus on a niche market with a brand identity and if you want to generate valuable results on social media, you will be needing to target suitable customers and you need to target them with a message that they care about.
- Influencer marketing
In recent years, influencer marketing has experienced tremendous growth. It is when companies started working with influencers in order to gain more brand awareness and conversions among a specific target audience. For brands looking to enhance their consumer trust, brand recognition, and numerous other benefits, a potent influencer marketing strategy can be exactly what the customer ordered. Speaking of advertising, influencer marketing is one of the greatest social media marketing trends in 2023 is influencer marketing. If you want to use any potential influencer, this is the best time to do it.
- Rise of social justice and brand involvement
Every company should know how to tell a brand story based on social responsibility. With the right message connected to social justice, a company should create an engaging brand story. Storytelling can play a major role in influencing brand awareness and bringing in new customers. If the key concept of the brand is social justice, it will become a society-based branding.
- Connecting social media with email marketing
If you’re considering increasing the number of your social media follower, your mailing list is the best place to start. Email marketing, one of the best approaches in digital marketing, helps marketers send information to clients for various purposes. It is the practice of highlighting various aspects of the products and services of the brand by sending multiple messages. Social media ads should also have the email addresses of brands so that users can contact brands through emails.
Several social media trends may rule the digital world in 2023. The above trends will have a massive impact on users and brands. If you follow these new trends, you may leverage your brand image on social media. However, popular trends may change over time. This is why you should keep your eye open to watch out for the best trends you can take advantage of. Initially, focus on a couple of trends you can fit into your digital marketing campaign and monitor what works for you to attract your audiences.