June 2023 – DHUNICORN

Jun 26 2023

Unlocking Business Potential: The Power of Professional Consulting Services

Unlocking the power of business potential in today’s high-paced corporate world requires excellent business expertise, knowledge of applying the latest technologies, communication skills, innovation skills, and several other attributes. Hence, companies are looking for services that provide result-oriented business solutions.

In this article, you will know about the business solutions that you need, and the most prominent benefits that enable businesses to solve their problems, describe and present business intelligence solutions examples by industry and business function (departments) that you can apply in your organization such as retail, healthcare, IT, sales, marketing, logistics, hospitality, education, etc.

A business solution is the practice of developing various aspects of business functions through multiple techniques and strategies. The key goal of a business solution is to promote the elements of a brand along with the qualities or benefits of a product or a service. Business solutions are not only developing your business operations but also expressing your brand values through as many as approaches possible. With the right approach, business solutions connect your values with the right audiences that need added value.

Every brand needs to have a powerful purpose behind it like every ambitious person has a strong purpose for his goal. The purpose of a brand justifies why a brand exists in the world and what the brand is going to offer for making the world better. Core values define the soul of a product or a service and serve our society with a series of shared beliefs and solved problems. Business solutions can enhance a brand’s purpose with core values. Hence, effective business solutions will make your brand stand out in the crowd.

Business solutions help you discover the target market, which is the fundamental step in marketing. Whenever implementing various business solutions, keep in mind that you will find out who your customers are, as you can modify the elements of your services or products according to their exact needs. It can also make you focus on a niche market, and you can create a brand identity based on their hopes, behaviours, desires, cultures, languages, and needs.

Business solutions will also empower a brand to discover its competitive brands. It will not help you to imitate exactly what the existing brands are doing, but it will make you aware of what services and products competitors are offering now. If a brand wants to achieve something in the long run, discovering exact competitive brands is an inevitable step, which you will obtain with the right business solutions.

All the marketing techniques that a brand applies help to boost brand energy temporarily. If the company focuses on the qualities and benefits, it will boost the brand image finally. Here, B2B companies that provide tailor-made business solutions with an authentic and transparent approach make your products and services with quality standards for better survival, and for saving costs with a more affordable option.

Business Consulting plays a vital role in helping businesses overcome most challenges by adapting the wisest business strategies with cost-effective and value-added solutions.

DhuMall has a network of consultants that are experienced, knowledgeable, well-trained, skillful, smart, and creative, we identify profitable and unprofitable activities in business, develop sales planning, governance the implementation of plans in real-time, organize budget planning, cash flow analysis, market research, competition analysis, production planning, efficient supply management, and inventory.

In addition to consulting services, DhuMall provides various business solutions to help our clients achieve their goals and improve their performance. Our business experts work closely with businesses to understand their unique challenges and opportunities and develop customized strategies to address them. Find out some of the other business solutions we offer at https://dhumall.com/business-solutions/ or book a slot for a videoconference to speak to our experts at https://dhumall.com/videoconference-appointment/.

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Jun 7 2023

Choose the Best B2B Online Marketplace for Your Business!

Some research review that almost 60% of B2B buyers are open to purchasing products on digital marketplaces. A B2B platform enables B2B buyers to perform online transactions between global companies. With the support of the best online platform, you can create a set of special features tailored to your needs. Companies in the selling process based on a digital marketplace need higher levels of automation, advanced inventory management and order fulfillment options, and various sales and marketing tools. So here are some of the features that an effective B2B online platform should have.

Web design
Every web design is a representation of a brand’s character & personality. In a good B2B online marketplace, you will be able to build anything that can support you perform your sales process smoothly without the support of a web designer. With ready-to-go designs and layouts, it will allow you to design your profile with essential images, text, and colors to get selling faster. The followings are some of the benefits of good web design.

Clear and user-friendly interface
Clear call-to-action buttons and messaging
Consistent branding and visual design
Easy checkout process with minimal steps
Fast page loading speed
High-quality product images and descriptions
Intuitive navigation and search functionality
Flexibility to customize and build anything you would want to portray
Mobile-friendly and responsive design
Secure website with SSL encryption
Trust signals, such as customer reviews

Multiple payment options
B2B shoppers need to purchase large quantities of products on a regular basis. Hence, the best B2B online marketplace should have multiple payment options such as partial payment, paying one or several invoices at the same time, and a model of subscription payment. With the model of multiple payment options, your customers will have the ability to divide the costs for their orders into small sums of money. B2B ecommerce firms organize flexible payments nowadays that are advantageous and firms requires taking every advantage that they could get. With the best B2B platform, you can do the following.

Ability to accept PayPal payments
Ability to save payment information
Automated payment reminders and follow-ups
Automatic invoicing and receipts
Easy payment processing and checkout
Integration with popular payment gateways
Payment fraud protection and security
Support for alternative payment methods
Support for major credit cards
Transparent pricing and fees
With better data, there will be higher revenues

Marketing tools
During this digital age, a digital life-focused marketing tool is a key feature of any marketing strategy. With the best B2B marketplace platforms, companies can sell their products to global customers through the latest digital marketing tools. An effective B2B marketing can be challenging to execute. With creative demands, budget, and channel decisions, marketers have a lot of work to do in order to come up with an effective marketing strategy. The followings are some of the best marketing tools that a B2B marketplace should have.

A/B testing and optimization tools
Analytics and reporting for marketing campaigns
Automated email marketing campaigns
Content marketing and blogging capabilities
Integration with CRM and sales tools
Lead generation and customer acquisition tools
Personalization and segmentation capabilities
SEO optimization and search visibility
Social media integration and sharing options
Targeted advertising and retargeting options

Shipping
Companies that sell physical products need to adopt a good B2B platform that has good shipping facilities. The crucial factors to consider when choosing shipping facilities are reliability, speed, flexibility, transparency, cost and proximity to customers. When you deliver large amounts of products simultaneously, you need to have the following facilities. If you find a B2B marketplace that has all these features, you may choose it to sell your products without any further delivery issues.

Ability to print shipping labels and invoices
Automated order fulfilment and shipping
Automated shipping notifications and updates
Bulk shipping capabilities and order management
Customer self-service tracking and updates
Integration with international shipping and customs
Integration with shipping software and APIs
Multiple shipping options and carriers
Real-time shipping rates and tracking
Returns and refunds management tools

Analytics
The best B2B online marketplace will allow clients to monitor the way customers purchase, the biographic details of customers, and produce actionable insights. These are all important because technology has been evolving swiftly and purchasing trends changes daily. When sellers closely monitor this data, they can make adjustments to their offerings to capture the desired demographic sales. Here below are the best features of analytics, which a (or that a) B2B marketplace should have.

A/B testing and experimentation tools
Conversion tracking and optimization
Customer lifetime value analysis
Customizable reports and dashboards
Integration with third-party analytics tools
Marketing ROI and campaign analysis
Real-time sales and revenue tracking
Sales forecasting and inventory analytics
Visitor and user behaviour analytics
Website traffic and referral source analytics

Personalized experience
The B2B marketplace should allow clients to develop an online store that is mobile-optimized, SEO-friendly, and easy to navigate. If you want your B2B store to reach more customers, the designs of your store should interact with your customers. Here below are the best features of a B2B marketplace, which interact with your customers.

Or add:

If you want your B2B marketplace to win, you should follow these steps:

Create digital commerce teams that are capable to evaluate data through AI & advanced analytics
Give the buyers the information they need by providing the right mix of product data, specs, illustrations, and photographs on your marketplace listings
Work with a qualified e-commerce solution provider
Work for higher conversion rates
Practice purchase delegation
Customizable customer profiles and preferences
Customizable website content and messaging
Dynamic pricing and product bundling
Integration with personalized email marketing
Loyalty programs and rewards
Personalized product recommendations and upsells
Personalized promotions and discounts
Targeted messaging and communication options
User-generated content and reviews
Wish lists and saved shopping carts

Inventory management
The most effective B2B online marketplace platform should have powerful inventory data. These are software platforms built to optimize and modernize the process of managing inventory for B2B transactions online. B2B clients need to have access to order tracking, one-click reordering, shipping information, quote approvals, and other functions that help to manage their accounts smoothly. Self-service inventory management allows B2B customers to place their orders in a fast and efficient approach and supports them to avoid costly backorders. Here are the best tools that the best B2B marketplace should have.

Automated inventory replenishment tools
Automated restocking and forecasting tools
Customizable inventory categorization and management
Integration with barcode and scanning tools
Integration with third-party inventory management tools
Inventory aging and obsolescence tracking
Multi-location inventory tracking and management
Purchase order management and tracking
Real-time inventory tracking and alerts
Sales and demand forecasting and analysis

Conclusion
There are several B2B online platforms, with unique features and wonderful benefits, available on the market. When you choose a B2B platform, it is essential to make sure that the platform has all the functionalities you need to manage the versatility of your sales processes. An online store is the face of your company and the body of all your marketing strategies. You can connect directly to products and services in your marketing emails and advertising campaigns and can monitor the success of your efforts to plan your next goals.

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Jun 6 2023

Set SMART Goals to Gear up your business for 2024 and beyond

Setting SMART goals for your business is an important step for getting result-oriented success. You need goals to measure growth by comparing your present performance with past ones. If you’re not getting the results you expected, you may adjust your goals or get to the bottom of why you cannot meet them.

To set goals, you need to find out key areas to focus on. What are the key areas you need to concentrate on in your business? This may depend on your business strategies and productions, but some instances to consider include:

Customer service improvement
Growing sales volume
Increasing profit margin
Reducing costs
Reducing the time required for product or service production
Enhance problem-solving skills
Innovation
Improvement of company culture
Profitability

Based on the above key areas, if you want your company to grow, you need to set SMART goals. Otherwise, how will you measure the success of your business growth? SMART goals mean specific, measurable, achievable, realistic, and time-based goals. These goals will contribute you a multitude of benefits.

The benefits of SMART goals

It will guide you to find a path where you must go.
It encourages focus which enhances performances and productivity.
It will strengthen your decision-making skills.
You will be aware of your past successes so that you can use them for a present project.
You will be aware of your strengths so that you can easily overcome obstacles with the support of your strengths.
It gives accountability by being able to assess if the work is effective and progressing.
You will be aware of your weaknesses so that you can reduce them gradually.
You will have more motivation and fulfilment at work.

Here are four major steps to set your SMART goals.

Boost your brand energy

Everyone companies need brand awareness but not everyone knows should how to get started. This is where SMART goals come in handy. Successful branding gives you a clear strategy for moving forward and it helps you stand out in a saturated market. With established branding, it is easier to introduce new products or services. Whenever we boost our brand energy, our product or service goes to the next level with a unique identification. With the support of branding techniques-based SMART goals, if we connect our brand with several other brands, we can boost our brand energy with combined elements of several great brands.

Boosting brand energy is the practice of highlighting various aspects of a brand through multiple approaches. The key goal of branding is to promote the elements of the brand along with the qualities or benefits of a product or a service. Branding is not only putting your logo and business name in as many places as possible but also expressing your brand values in as many as approaches possible. It is the right approach to connecting an audience with values and voice through strategic communication.

In today’s market, branding, which can reach a customer’s overall perception of a business, should be done through various digital activities such as social media marketing, search engine optimization (SEO), email marketing and paid advertising, and offline activities such as business cards, tradeshows, workshops, pamphlets, canvassing, classified ads, etc.

Enhance your business operations

Growth and expansion are two main long-term goals for every entrepreneur. An empowered corporate strategy will unleash business expansion opportunities if a successful entrepreneur keeps updating business expansion strategies. With SMART goals, we can expand our business operations with strategic growth initiatives such as:

Adding new talents for upcoming projects
Addition of new products or services
Expansion into new cities, locations, or countries
Exploring franchising opportunities
Retaining existing customers by selling more products or services
Selling products online across multiple platforms
Targeting new customer markets

By doing these, businesses can get 70-80%% more efficient in enhancing their business operations. Business expansion strategies make us effectively implement one or more of the above strategies to put our company on the fast track to expansion.

Find strategic business partners

With powerful business collaboration, we can build a strong brand through strategies gained from various scholars. Smart goals should equate with smart partnerships. Business collaboration leads you to access effective marketing techniques, a productive workforce, stronger corporate development, and partnerships. A strategic partnership is an ideal approach that makes entrepreneurs work collaboratively and leverage individual strengths. It strengthens each business and achieves mutual aspirations faster by learning from one another’s experience, network, and resources.

By discovering our partner, we can have a clear picture of how both our services and products are mutually beneficial. We could:

Add value proposition for our existing customers
Build brand image and trust
Decrease our cost of acquisition
Gain access to new customers
Increase our expertise and resources
Overcome our business fears
Predict revenue streams of our partners
Reach new markets and sectors
Capability to develop employees’ skills and encourage staff motivation

If we have a successful partnership with combined expertise and efforts, we would have an unceasing commitment to equality, creativity, productivity, diversity, and flexibility.

Reach new markets.

In today’s corporate environment, sustaining development and growth is never a guarantee but when you have SMART goals, it will be more convenient to see what needs to get done, what setbacks take place, and have an assessment of your actions’ impact. These SMART goals should go well with SMART objectives. Advancement in science and technology shortens the life cycles of products and services. Business models are changing continuously and new competitors mushroom here and there with innovative products and services. Hence, it is necessary to seek new markets based on the characteristics of a population such as size, growth, age, income, gender, marital status, and buying habits.

When we have SMART goals for identifying new markets, we can enhance business branding, improve sales and marketing, explore new sales models, channels, and strategies, and connect the right people in the market to boost sales.

Therefore, SMART goals not only provide us with suggestions to organize and resources to invest in but also direct us to plan with goals and objectives what a company has to do to apply. Additionally, these interconnected strategies support our employees to enhance their professional skills and competencies.

Conclusion

Clear goals provide a strong direction for your business to gear up for 2024 and beyond. Every element of goals can play a role when approaching investors or potential partners. Setting goals is always the best step to staying ahead of your competitors. No matter how well your business is performing, there are always areas for development and new targets to attain, and new markets to target. Analyse the results of goals every financial year. A comprehensive analysis will provide you with the ins and outs of the goals you set. If you know how well the goals worked clearly, you can set a new goal successfully.

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Jun 6 2023

Deliver the Best Result with the Growth Triple Play: Creativity, Analytics, and Purpose

According to some studies, growth triple play, the combined form of creativity, analytics, and purpose, plays a key role in business growth. It is said that applying these elements are essential to increase growth to more than 12% compared to other companies that only use one of these traits. However, the trio is rarely applied; statistically, only 7% of surveyed companies were applying all three. If companies statistically and strategically understand how they can use the growth triple play of creativity, analytics, and purpose, they can drive their market growth successfully. In this article, let’s study how we can integrate these three elements to get the results according to our needs.

Creativity

Creativity and innovation are important factors across all global industries because they can solve any business challenge. It has been dominant in the story of marketing and key support of innovation. If companies want to introduce a new product or a new service, they should form a team with experts that are highly creative and innovative. For every company, staying ahead of competitors is a big challenge. So companies keep disturbing existing patterns of products and services with innovative patterns. Here below are some points that will talk about why creativity is important in business growth.

Creative advertising attracts more attention.
Creative branding leads to brand loyalty.
Creative partnerships expand reach.
Creative problem-solving leads to efficiency.
Creative promotions increase sales.
Creativity enhances brand differentiation.
Engaging content attracts more customers.
Fresh ideas improve customer experience.
Fresh perspectives generate new opportunities.
Innovative products meet customer needs.
Innovative solutions increase customer satisfaction.
Out-of-the-box thinking increases market share.
Unconventional strategies create a competitive advantage.
Unique ideas boost brand awareness.
Unique packaging sets brands apart.

Analytics

Creating moments that are meaningful to customers involves analytical accuracy to be able to discover what customers need and growth depends on greater insights into the wants, needs, habits, and behaviors of customers. Analytics is accepted in almost every vertical and it is at the center of marketing decisions in triple-growth companies. If companies apply analytics with purpose to use data ingestion, integration, storage, and more, to plan new strategies, they can find out new customers. Analytics, an effective solution to tackle all customer data-related challenges, will:

Support to analyse your customer profile to know whether they are regular customers or not. Once you know who your regular customers are and who are not, you can create your sales plan according to their needs, likes, and purchasing decisions.
Provided insights and data efficiently and accessible to all teams across the organization to help in decision-making and innovation
Support to investigate the successful sales to learn more about that sales success. The analysis will tell you how you succeeded in the past sales process.

Make a clear statistics-based analysing of your sales strategies with the support of a market research team. Statistics gained from the market research team will support you to advance your sales strategies.
Organize a research and development team to analyse what your competitors offer and introduce new techniques. If you understand what your competitors perform, you may try to overcome them.
Set SMART goals to improve your sales since it is Specific, measurable, achievable, realistic, and time-bound. Based on SMART goals, you can increase your sales.

The Power of Purpose

Every company should know how to tell a brand story since it is an opportunity to communicate with customers. With a direct emotional connection and the right message, a company can create an engaging brand story that has the elements of products and services. Storytelling can play a major role in influencing brand awareness and bringing in new customers.

By linking the power of purpose with the elements of creativity and data analytics, brands can tell better brand stories and deliver result-oriented experiences to consumers in the form of products or services. The purpose is the North Star in growth triple play, guiding the direction in making critical decisions and connecting Purpose to creativity and Analytics is important in determining opportunities. Crucially, purpose helps companies make important decisions that will create the long-term growth pattern of the brand. With the support of data gained from analytics, companies may adopt customer acquisition tools to attract new leads to their businesses.

Obtaining social proof is an ultimate goal that you must do not only to check the quality of products and services but also to understand how customers give feedback on your brands. If you manufacture your products or develop your service based on customer feedback, it validates that your brand is trustworthy.

Identifying the target audience is another important benefit if companies connect their visions and missions with analysed data. Before designing a digital marketing campaign, with the support of survey classifications, the company can reach out to the customers who choose services or products of their brands.

The most advanced design thinking will give every company a great customer experience. When you set goals based on analysis, you could implement the latest customer-friendly designs to attract new customers. And also, you can build a healthy relationship with your customers to increase your customer base since existing customers tend to introduce new customers if they like your professional relationship and brands at the same time.

After linking the power of purpose with the elements of creativity and data analytics, you can become a master in creating high-converting landing pages as you want new customers to be landed on your pages. If you want that your client acquisition strategy should be more successful, you need to focus on developing powerful landing pages.

Conclusion

Growth triple play can bring a strong direction for your business growth. Every element of this technique can play a role when companies set goals. The fusion of creativity and data analytics with the power of purpose will support you to have a big transformation in your business growth. It will:

Boost economic prosperity and job creation.
Enable sustainable and inclusive growth.
Enhance access to education and healthcare.
Enhance social and cultural development.
Expand infrastructure and public services.
Facilitate international trade and globalization.
Foster innovation and technology development.
Improve the quality of life for citizens.
Increase investment and business opportunities.
Strengthen national and regional competitiveness.

A comprehensive integration of these three elements will also lead you to have breakthrough ideas making the growth rate twice as high as those companies that don’t. If you technically and meticulously know how well this technique will work, you can set your business goals successfully.

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