Apr 10 2025
Building Disruptive Innovation Ecosystems

Building disruptive innovation ecosystems involves a balanced and integrated approach of vision, collaboration, and adaptability. Such ecosystems facilitate the creation of innovative technologies and business models that can revolutionize industries and fuel significant growth and progress.

Developing a successful disruptive ecosystem involves a focus on several key factors and methodologies. Let’s go through a few of them.

 

Nurturing A Visionary Culture

A successful innovation ecosystem relies on a visionary culture. This culture encourages creative experimentation, embraces uncertainty, accepts challenges, and supports risk-taking, all while focusing on a future-oriented, long-term vision. To foster a creative futuristic culture, the leaders should define a captivating vision to inspire all stakeholders including employees, partners, investors, and customers to participate in and support transformative innovations.

It’s critical to have a culture that values creativity and honors innovation while considering failure as stepping stones in the learning journey. Encouraging a culture that embraces innovative thinking and values novel ideas enables organizations to pave the way for groundbreaking transformations.

 

Building Collaborative Networks

Breakthrough innovations typically arise from the convergence of diverse ideas, specialized knowledge, and expertise. Establishing a network of collaborators, including universities, research institutions, emerging startups, and established companies, can significantly drive innovation.

Platforms and forums that facilitate networking, knowledge exchange, and collaborative opportunities should be launched. This can uncover unexpected insights and opportunities which in turn accelerates the development of disruptive technologies.

 

Encouraging Experimentation and Agility

The success of disruptive innovation relies on environments that support experimentation and view failures as opportunities for learning. Implementing agile practices that support fast prototyping, iterative refinement, and constant feedback is beneficial for organizations.

By using this approach, teams can efficiently and rapidly test new ideas, learn from setbacks, and adapt their tactics and strategies accordingly. Embracing agility can help organizations maintain flexibility and responsiveness to emerging trends and market demands, which enhances their potential to disrupt existing industries.

 

Investing In Research and Development (R&D)

Businesses must allocate resources to both fundamental research and applied R&D projects as well as collaborate with universities and research institutions to leverage cutting-edge knowledge and expertise. Additionally, they can consider establishing innovation labs or incubators that focus specifically on developing disruptive solutions. These dedicated spaces can foster creativity and provide the necessary support for breakthrough innovations. Solid, well-developed R&D capabilities are vital for driving disruptive innovations. By investing in R&D, organizations can discover new technological possibilities, and refine the existing technologies, while maintaining a competitive advantage.

 

Leveraging Data and Analytics

In today’s digital world, data and analytics play a significant role in recognizing trends as well as understanding consumer preferences, demands, and behavior. It is also valuable in forecasting future developments. By employing big data and advanced analytics, businesses can gain valuable insights that support innovation initiatives. Businesses can apply data-based decision-making to direct product innovation, market positioning, and strategies for customer engagement.

 

Fostering An Entrepreneurial Mindset

Instilling an entrepreneurial mindset across the organization can propel disruptive innovations. This mindset should be part of the company’s core values and practices, promoting a culture where innovation is a fundamental element rather than just a responsibility of a specific department. By providing training, resources, and support, companies can create an environment that nurtures creativity and entrepreneurial thinking in their employees.

 

Creating A Supportive Regulatory Environment

Disruptive innovations typically face compliance challenges, as existing systems may not align with innovative technologies and business practices. By teaming up with regulators and policymakers, businesses can support frameworks that drive innovation while safeguarding public safety and ethical practices. Businesses can also engage with regulatory bodies to mold policies that ease the implementation of disruptive technologies.

 

Focusing on Customer-Centric Solutions

Identifying and fulfilling customer needs, demands and expectations is necessary for successful disruption. Businesses can connect and engage with customers to understand their pain points, and clearly know their likes, preferences, and unmet demands. Leveraging this information can help in driving the creation of disruptive solutions that offer significant value and solve actual problems.

 

Establishing Metrics and Measurement Systems

For proper management and monitoring of disruptive innovation projects businesses must implement precise, well-defined metrics and measurement systems. The key metrics might involve the number of innovative concepts developed, the number of prototypes that succeed, market adoption rates, and revenue growth from new innovations.

 

Fostering Global Perspectives

Global perspectives and insights are the key components of disruptive innovation. Businesses must explore and connect with worldwide markets as well as assess global trends to discover potential opportunities and threats. Also, they can join forces with global partners to gain varied perspectives and unlock new technologies and markets. Embracing and integrating a global perspective can enable businesses to refine their innovation strategies while ensuring that their disruptive solutions reach a broad audience to create a significant impact.

 

By incorporating the aforementioned factors, businesses can successfully build disruptive innovation ecosystems that can lead to significant industry breakthroughs and enduring competitive advantages.

unicorn 0 Comments
Apr 10 2025
Circular Economy Models for Resource Efficiency and Waste Reduction

The circular economy model represents a revolutionary method for managing resources and reducing waste, stressing the importance of redesigning systems and workflows to optimize resource efficiency and minimize environmental harm. In contrast to the traditional linear economy, the circular economy supports a “closed-loop” system that continuously recycles resources, eventually supporting both economic growth and environmental well-being.

Let’s look at how circular economy models can promote resource efficiency while cutting down on waste.

 

Design for Longevity and Durability

The key aspect of the circular economy is developing enduring designs and creating durable products. Products built with superior quality materials and components as well as sturdy building methods are capable of enduring wear and tear. By prioritizing durability and maintainability, companies can greatly lower the demand for ongoing replacements and the waste associated with them.

 

Embrace Product-as-a-Service Models

Product-as-a-Service (PaaS) models signify a shift from traditional, individual ownership to shared access. Rather than making a full purchase and owning products, consumers can pay for their usage over a specified period. This model drives manufacturers to focus on producing high-quality, sturdy, durable products that are repairable and refurbishable rather than disposable.

 

Promote Resource Recovery and Recycling

Circular economy models rely mainly on resource recovery and recycling. Instead of letting end-of-life products end up in landfills, businesses should implement methods to recover valuable materials and recycle them into new products. This entails establishing return schemes, improving recycling technologies, and establishing closed-loop supply chains.

 

Employ Biomimicry and Eco-Friendly Materials

Biomimicry involves creating products and systems modeled after nature, which typically enhance resource efficiency and decrease waste. By imitating the closed-loop cycles found in nature, businesses can create more environment-friendly products and processes. Moreover, incorporating sustainable materials, like biodegradable or renewable resources can lower the environmental impact.

 

Implement Industrial Symbiosis

Industrial symbiosis entails the joint efforts of businesses to capitalize on the by-products and waste materials generated by one another. This fosters a system where the by-products or waste of one company is repurposed as a resource for another. These joint efforts can substantially improve resource efficiency and minimize waste generation.

 

Leverage Digital Technologies and Data

Digital technologies like the Internet of Things (IoT), artificial intelligence (AI), and blockchain significantly contribute to the circular economy while facilitating better resource management and waste minimization.

With IoT sensors, businesses can carry out real-time monitoring of the state of products, anticipate maintenance needs, and increase the lifespan of products. Artificial intelligence can refine recycling techniques and maximize material recovery. Blockchain facilitates improved supply chain transparency and traceability, making sure that materials are properly recycled and reused.

 

Encourage Consumer Participation and Awareness

It is crucial to involve consumers in the transition to a circular economy. By encouraging mindful consumption and proper disposal practices, businesses can spur widespread implementation. Activities such as repair workshops enable consumers to mend and restore products instead of disposing of them while recycling programs ensure materials are effectively recovered. Take-back initiatives reinforce the idea that products have enduring value even after their initial use.

Together, these efforts foster a culture of sustainability and encourage community engagement in circular economy practices.

 

Adopt Circular Business Models and Strategies

Companies can explore and incorporate numerous circular business models such as take-back schemes, modular design, and remanufacturing. Take-back schemes involve setting up systems that facilitate the return of used products for refurbishment or recycling. Modular design entails developing products with interchangeable components that enable easy replacement or upgrades. Remanufacturing includes the process of restoring and rebuilding used products to like-new condition, minimizing the need for new raw materials.

These models support companies in reducing waste, conserving resources, and opening up new revenue streams.

 

Foster Collaboration Across the Value Chain

The circular economy calls for cooperation and collaboration across the entire value chain, including suppliers, manufacturers, retailers, and consumers. Through such partnerships, the stakeholders can successfully create and execute circular practices, ensuring efficient resource utilization and minimizing waste, thereby contributing to a more sustainable and resilient economy.

 

Support Policy and Regulatory Frameworks

Proactive policies and regulations are key to promoting the circular economy. By offering financial benefits like subsidies, tax incentives, and regulations, governments can drive the adoption of circular practices that support resource efficiency and waste reduction. These strategies cultivate an environment that facilitates sustainable business practices and innovation in resource management.

 

In conclusion, circular economy models deliver a comprehensive strategy for boosting resource efficiency and cutting waste, promoting sustainability across various sectors. By embracing the practices outlined above, businesses can not only contribute to environmental well-being but also pave the way for innovation and growth in a dynamic marketplace, strengthening both economic and ecological stability. This forward-thinking approach inspires ethical and mindful consumption, opens doors for cooperation, and fosters community engagement, ultimately leading to a greener future for generations ahead.

unicorn 0 Comments
Mar 13 2025
The Power of Strategic Marketing: How to Amplify Your Brand’s Reach

In today’s competitive business environment, standing out requires more than just offering great products or services. The brands that succeed are those that strategically reach and engage their target audience. With countless businesses competing for attention, effective marketing is essential to cutting through the noise. The right marketing strategy can elevate your brand, increase visibility, and ultimately drive sales.

Strategic marketing is not simply about pushing a product or service—it’s about aligning your brand with the needs of your audience and creating long-term relationships. With the right tools, partnerships, and approach, your brand can maximize its reach and grow in a crowded marketplace.

Let’s explore the power of strategic marketing and how partnering with DhuMall can help amplify your brand’s reach.

 

Understanding Strategic Marketing

Strategic marketing is a long-term, comprehensive approach to achieving brand success. It’s not just about short-term tactics for immediate sales; it’s about creating a plan that focuses on customer relationships, brand positioning, and sustainable growth. The core of strategic marketing is identifying and understanding your target audience to create campaigns that resonate with them. By doing so, you can build loyalty, generate consistent sales, and expand your customer base over time.

With DhuMall’s Strategic Marketing Partnership, your brand will have the support to create a robust marketing strategy that taps into the full potential of digital and offline channels, allowing you to build a strong connection with your audience and increase sales.

 

The Importance of Visibility

In the crowded digital landscape, visibility is everything. If potential customers don’t see your brand, they can’t engage with it. Visibility ensures that your brand reaches the right people and stands out in a crowded market. This can be achieved through digital marketing, influencer collaborations, social media promotions, and more.

By partnering with DhuMall, you gain access to its innovative e-commerce platform designed to boost your brand’s visibility. DhuMall’s platform connects you with a global audience, allowing you to showcase your products to a broader market. With a dedicated strategy in place, we help your brand be easily found through targeted campaigns, social media promotions, and influencer partnerships, driving both online and offline visibility.

 

Building Relationships Through E-Commerce

E-commerce is a powerful tool for amplifying brand reach. Online platforms allow you to showcase your products to a global audience, turning website visitors into loyal customers. DhuMall’s e-commerce platform does more than just increase visibility; it offers a seamless shopping experience for customers that encourages engagement and repeat business.

With tailored sales campaigns and optimized product placement, your brand can offer personalized recommendations, easy purchasing options, and exceptional customer service that builds trust. The more engaged your customers are, the more likely they are to return and recommend your brand to others.

 

Expanding Your Reach with an International Agent Network

Reaching beyond borders is key to expanding your market presence. DhuMall’s extensive agent network offers your brand the opportunity to gain international exposure. These agents act as ambassadors, helping your brand penetrate new markets while ensuring local expertise and cultural relevance.

With DhuMall, you don’t have to build an international presence from scratch. Instead, you leverage an established network of agents who can introduce your products to diverse regions, expanding your reach and increasing sales without heavy investment in local marketing.

 

Leveraging Affiliate Marketing for Sales Growth

Affiliate marketing is an effective, cost-efficient way to expand your brand’s reach and drive sales. Through performance-based partnerships, you pay only for results, making it a great option for businesses looking to maximize their ROI.

DhuMall offers access to a global affiliate network that can promote your brand to new, targeted customers. These affiliates can drive traffic, spread brand awareness, and boost conversions by leveraging their trusted relationships with their audiences. With this scalable model, your brand’s reach grows as your affiliate network expands, amplifying your presence online.

 

Tailoring Campaigns to Drive Engagement

Every brand is unique, and your marketing campaigns should be too. Tailored campaigns are essential for ensuring your marketing efforts resonate with your specific audience. Whether you’re launching a new product, promoting a seasonal sale, or running a long-term brand-building campaign, personalization is key to driving engagement.

DhuMall takes a data-driven approach to campaign creation, ensuring that your brand’s marketing strategies are based on customer behavior and trends. Our team will work with you to craft campaigns that align with your brand’s objectives, ensuring you get the best results from every effort.

 

Partnering for Success

The right strategic marketing partner can make all the difference. DhuMall provides not only the tools but also the expertise to amplify your brand’s reach. With a partnership that includes tailored campaigns, global exposure, and ongoing support, we help ensure that your brand thrives.

As your strategic partner, DhuMall offers priority placement on our platform, dedicated account management, and access to a range of marketing resources. Our team will help you navigate every step of the process, from campaign strategy to execution, optimizing results along the way.

 

Strategic marketing is the key to expanding your brand’s reach, driving sales, and ensuring long-term growth. By leveraging tools like e-commerce platforms, affiliate marketing, global agent networks, and tailored campaigns, your brand can rise above the competition and capture the attention of your ideal customers.

With DhuMall’s Strategic Marketing Partnership, you can unlock your brand’s full potential and take your marketing efforts to new heights. Whether you’re aiming for broader visibility, increased sales, or global reach, DhuMall is the right partner you need to succeed in today’s competitive marketplace.

Contact Us Today
Amplify Your Brand’s Reach and Unlock Your Brand’s Full Potential !
unicorn 0 Comments
Mar 13 2025
Leadership in 2025: The Evolving Role of CEOs in a Tech-Driven World

The role of a CEO has always been dynamic, constantly shifting in response to economic conditions, business trends, and societal changes. However, as we enter 2025, the pace of change has accelerated, largely driven by technological advancements. In the next few years, the role of the CEO will continue to evolve as they navigate an increasingly complex landscape of digital transformation, artificial intelligence, remote work, and sustainability.

Let’s explore the evolving role of CEOs in 2025, how technology is shaping leadership in a tech-driven world, and the skills they will need to lead their companies to success in the years ahead.

 

The Tech-Driven Shift

In 2025, the world is increasingly driven by technology. From automation and artificial intelligence to blockchain and data analytics, businesses now operate in an environment where technology is a core part of their identity. CEOs will need to adapt to this tech-driven world by becoming more technologically literate and leading their businesses through digital transformation. This transformation is not just about adopting new tools or systems; it’s about reshaping business models, operations, and even the corporate culture to thrive in the digital age.

One of the key challenges for CEOs is balancing the rapid pace of technological change with the traditional aspects of leadership. While CEOs will need to stay ahead of technological trends, they must also maintain a focus on core business objectives such as profitability, growth, and customer satisfaction. To achieve this balance, CEOs will need to be both visionary and pragmatic, understanding how technology can enhance business performance without losing sight of the human element that drives success.

 

Digital Transformation as a Core Strategy

By 2025, digital transformation will be more than just a buzzword—it will be the foundation of corporate strategy. CEOs will need to lead their businesses through this transformation by integrating digital technologies into every aspect of the business, from customer engagement to internal processes. This transformation is not limited to large tech companies; it is relevant to businesses of all sizes and industries. Whether it’s leveraging cloud computing to improve efficiency, using data analytics to personalize customer experiences, or adopting artificial intelligence to streamline operations, CEOs will need to lead the charge in implementing digital solutions that create value for their customers and shareholders.

Moreover, CEOs will need to drive a culture of innovation within their companies. In the past, companies often relied on top-down directives from leadership to implement new technologies. In 2025, CEOs will have to empower their teams to be more agile and responsive to change. This means fostering an environment where experimentation and creativity are encouraged, and where employees at all levels feel comfortable proposing new ideas and solutions. CEOs will play a crucial role in setting the tone for this culture and ensuring that their teams are aligned with the company’s digital strategy.

 

The Role of Data and Analytics

Data is often called the “new oil,” and in 2025, it will be more valuable than ever. CEOs will need to harness the power of data and analytics to drive decision-making, improve operational efficiency, and better understand customer behavior. From sales data to social media trends, data is everywhere. However, the real challenge lies in making sense of this vast amount of information and using it to make informed decisions.

CEOs will need to invest in advanced data analytics tools and technologies that allow them to analyze large datasets in real-time. These tools will help CEOs and their teams identify patterns, forecast trends, and make more strategic decisions. Additionally, CEOs will need to ensure that their companies have the right talent and skills in place to make the most of these technologies. This might mean hiring data scientists, machine learning experts, and other tech-savvy professionals who can help unlock the value hidden within the data.

At the same time, CEOs will need to manage the ethical and privacy implications of data usage. As data becomes more integral to business operations, there will be growing concerns about data security and privacy. CEOs must prioritize safeguarding customer information and ensure that their companies comply with regulations surrounding data protection. This will require a strong focus on cybersecurity and building trust with customers and stakeholders.

 

Leading Remote and Hybrid Workforces

The COVID-19 pandemic has permanently transformed the future of work. As we look to 2025, many companies have shifted to hybrid or fully remote work models. CEOs will need to lead companies that operate in this new, decentralized environment, where employees may be scattered across different locations and time zones. This presents new challenges for leadership, such as maintaining company culture, fostering collaboration, and ensuring employee productivity.

To succeed in this new landscape, CEOs will need to embrace digital tools that enable remote work. Video conferencing, collaborative project management software, and cloud-based communication tools will be essential for keeping teams connected and engaged. At the same time, CEOs will need to find ways to build and maintain a strong corporate culture despite the physical distance between team members. This could involve creating virtual spaces for employees to interact, hosting online team-building activities, and ensuring that employees have the resources and support they need to thrive in a remote environment.

Moreover, CEOs will need to rethink traditional leadership practices to support remote and hybrid work models. They will need to prioritize flexibility, trust, and results over micromanagement. Instead of focusing on when and where employees work, CEOs will need to focus on outcomes—ensuring that their teams deliver high-quality work, regardless of location. This shift in mindset will require CEOs to embrace new approaches to performance management and employee engagement.

 

Navigating Sustainability and Social Responsibility

In 2025, environmental sustainability and corporate social responsibility (CSR) will be at the forefront of business strategy. Customers, investors, and employees are increasingly looking to work with companies that are committed to making a positive impact on society and the planet. CEOs will need to lead their companies in adopting sustainable practices and demonstrating their commitment to social responsibility.

This will involve setting clear goals for reducing carbon emissions, minimizing waste, and sourcing materials responsibly. CEOs will also need to lead efforts to create more inclusive and diverse workplaces, as well as address issues like income inequality and fair labor practices. These goals will not only help improve the company’s reputation but also contribute to long-term business success, as sustainability becomes a key factor in consumer purchasing decisions and investment choices.

Additionally, CEOs will need to engage with stakeholders to ensure that their businesses are aligned with broader societal goals. This may include working with government agencies, NGOs, and other businesses to address global challenges such as climate change, poverty, and access to healthcare. By taking a proactive role in addressing these issues, CEOs can position their companies as leaders in corporate social responsibility and sustainability.

 

The Evolving Skill Set of CEOs

As the role of the CEO continues to evolve, the skill set required for success in 2025 will also change. While traditional leadership qualities such as vision, decision-making, and communication will remain important, CEOs will need to develop new skills to navigate the tech-driven world.

One of the most important skills for CEOs in 2025 will be technological literacy. CEOs will need to have a solid understanding of emerging technologies like artificial intelligence, blockchain, and the Internet of Things. They won’t need to be technical experts, but they must be able to make informed decisions about which technologies will benefit their businesses and how to integrate them into their business strategies.

In addition to technological knowledge, CEOs will also need strong emotional intelligence (EQ). Leading a company through digital transformation, remote work, and social responsibility initiatives requires empathy, communication, and relationship-building skills. CEOs must be able to connect with employees, customers, and other stakeholders on a personal level, inspiring trust and collaboration.

Finally, CEOs will need to be lifelong learners. With the pace of technological and societal change, CEOs must continuously update their skills and knowledge to stay ahead of the curve. This means embracing a mindset of curiosity and adaptability, being open to new ideas, and seeking out opportunities for professional growth.

 

The role of the CEO in 2025 will be shaped by a rapidly changing business environment driven by technology, data, and societal expectations. CEOs will need to be visionary leaders who can guide their companies through digital transformation, harness the power of data, and lead remote teams with flexibility and trust. At the same time, they must stay committed to sustainability and social responsibility, ensuring that their companies make a positive impact on society and the environment.

In this tech-driven world, CEOs will face new challenges, but they will also have the opportunity to shape the future of business. By embracing technological innovation, developing new skills, and prioritizing the well-being of their employees and communities, CEOs will be able to lead their companies to success in the years ahead. The future of leadership is digital, but it is also human—CEOs who balance both will thrive in the evolving world of 2025.

unicorn 0 Comments
Mar 13 2025
AI takes the Helm: How Companies are using AI for Decision-Making and Automation

In today’s fast-paced business world, Artificial Intelligence (AI) has emerged not only as a major breakthrough but also as a pivotal aspect that has transformed the decision-making process while automating tasks and operations across different sectors.

AI has become a key player in the present times as businesses are increasingly relying on it for gaining insights, enhancing operational efficiency, and driving innovation, dramatically reshaping their operations and competitive strategies.

Let’s see how companies leverage AI in decision-making.


Predictive Analytics

AI-driven predictive analytics predicts future trends by analyzing historical data and uncovering recurring patterns. This feature is key to successful strategic planning.

Businesses use it to proactively and efficiently keep pace with market trends and customer preferences while enhancing their competitive advantage to stay on top of the competition.  

It additionally supports demand estimation, operational optimization, supply chain efficiency maximization, and better inventory management to cut down expenses, minimize waste while and maintaining product availability.

 

Data-Driven Insights

AI facilitates more strategic decision-making with a data-driven approach.

AI has an exceptional ability to process as well as analyze large volumes of data, rapidly and accurately at a level that goes beyond human reach. This capability empowers companies to extract valuable insights from their data, which promotes more informed choices thus enhancing their decision-making process.

This provides companies with the ability to adjust to market shifts and address market demands with increased accuracy.

 

Personalization

Businesses from diverse sectors are employing Artificial Intelligence-powered personalization to revolutionize their customer experiences.

Leading e-commerce platforms and online retailers globally leverage AI to examine browsing patterns, purchase history, and user preferences to present personalized product suggestions and recommendations.

By personalizing to this extent, businesses can not only improve the overall customer experience and satisfaction but also boost both engagement and sales. Customizing products, services, and marketing strategies to match personal preferences enables companies to strengthen customer relationships and improve their market position.

 

Strategic Planning

AI strengthens strategic planning through the simulation of a range of scenarios and the evaluation of their potential results. Such functionality is specifically valuable for long-term strategic planning and ensuring optimal resource distribution.

With its ability to forecast potential outcomes, AI also helps executives in aligning their strategic decisions with their business objectives.

 

Risk Management

Effective risk management is imperative for business success.  AI plays a key role in optimal risk control by equipping companies with sophisticated risk assessment and mitigation tools.

To detect fraudulent transactions, financial institutions employ AI technology which effectively analyzes transaction patterns and detects anomalies. AI is used in the insurance sector, to analyze claims, evaluate risk profiles, prediction of future claims, enhancing both accuracy and operational efficiency. AI-driven risk management enables companies to safeguard against potential threats and make more strategic and informed decisions.

 

Let’s examine the ways companies apply AI for automation.


Routine Tasks

One of the most direct benefits of AI is its ability to automate routine operations and streamline everyday tasks. Companies rely on AI to automate mundane, repetitive tasks like data entry, customer support, and inventory management to enhance their operational efficiency while lowering the risks of human error. This boosts overall productivity for the companies.

 

Process Optimization

AI-fueled process optimization can identify and pinpoint inefficiencies while offering recommendations for workflow improvements. In manufacturing, AI systems for overseeing production lines in real-time, detecting issues, deviations, and irregularities, and also fine-tuning processes to maximize operational efficiency. Such ongoing monitoring and modification can lead to reduced downtime and higher product quality.

 

Customer Service

AI is specifically a boon in the customer service sector as AI-powered chatbots can offer 24/7 customer support with instant responses and multilingual support. It can handle huge volumes of inquiries and automate the ticketing process, without any break like humans while cutting down wait times. This functionality frees up customer care professionals to focus on more complex problems and dedicate their efforts to higher-level tasks.

 

Marketing

AI has transformed digital marketing with its automation of campaign management and optimization processes. Through performance data analysis, segmentation, and content personalization, AI technology can greatly refine targeting strategies.

This automation aspect enhances the effectiveness of marketing campaigns, leading to better engagement and conversion rates.

 

Human Resources

Through AI, human resources operations such as recruiting, onboarding, and performance management can be smoothly automated and streamlined. AI technologies and tools facilitate resume screening, interview coordination, and analysis of employee performance metrics.

By cutting down on administrative workload through automation, HR professionals can make more strategic, informed, data-centric decisions for improved talent management and development.

 

Financial Operations

In the financial industry, AI takes over automation of tasks including bookkeeping, managing expenses, and maintaining compliance. By handling routine financial tasks, AI cuts down on manual errors and expedites report generation.

 

With the ongoing advancement and evolution of AI technology, its influence on decision-making and automation will become more significant, unlocking more new opportunities for businesses.

unicorn 0 Comments
Feb 14 2025
DhuMall, driving Growth for Businesses of All Sizes

In today’s fast-paced business world, success requires more than just a great idea—it demands strategic support, funding access, global reach, and powerful branding. Whether you’re an SME, entrepreneur, public listed company, or large corporation, DhuMall provides comprehensive business solutions designed to accelerate growth, enhance visibility, and expand market opportunities.

  1. Strategic Marketing Partnership

Boost brand recognition and market reach with DhuMall’s Strategic Marketing Partnership. Through innovative marketing strategies, collaborations, and digital promotions, businesses can maximize their brand’s impact and customer engagement.

  1. Government Grants Services

Unlock financial opportunities with ease! DhuMall’s Government Grants Services help businesses—small and large—navigate complex funding applications, ensuring access to government grants and financial incentives without unnecessary hassle.

  1. Business Development Services

Achieve sustainable growth with Business Development Services tailored to your industry. From market research and expansion planning to strategic execution, DhuMall provides expert guidance to help businesses scale efficiently.

  1. Global Sales Partner Program

Expand globally with DhuMall’s Global Sales Partner Program, featuring OEM and Private Label Collaboration. Businesses can showcase and sell their products across DhuMall’s platforms, leveraging an extensive agent and affiliate network for effective sales execution.

  1. Global Business Matching Services

Connect with high-value partners, investors, and suppliers through Global Business Matching Services. Whether you’re seeking cross-border collaborations or new business opportunities, DhuMall facilitates strategic connections that drive success.

  1. Global Golden Business Awards

Gain international recognition and elevate your brand’s credibility with the Global Golden Business Awards—a prestigious platform that honors outstanding businesses, innovators, and industry leaders worldwide.

  1. Website Development Services

A strong online presence is a necessity for modern businesses. DhuMall’s Website Development Services offers cutting-edge, user-friendly websites tailored to enhance credibility, customer engagement, and brand authority.

  1. Social Media Branding Solutions

Dominate the digital landscape with Social Media Branding Solutions. DhuMall helps businesses craft engaging content, strengthen brand identity, and build a loyal online audience.

DhuMall – Your Growth, Our Mission

From startups to multinational corporations, DhuMall empowers businesses of all sizes with the right tools, strategies, and global connections to expand, compete, and succeed. Whether you need funding, branding, sales expansion, or international recognition, our customized solutions ensure your business stays ahead of the curve.

🚀 Partner with DhuMall today and unlock new possibilities!

Contact us now!
unicorn 0 Comments
Feb 14 2025
Navigating The Global Chip Shortage Strategies For Businesses

The global chip shortage signifies a major and extensive scarcity of semiconductor chips – the most imperative components that are integrated into a variety of electronic devices, such as computers, automobiles, smartphones, and industrial machinery.

The global chip shortage surfaced in 2020 as the COVID-19 pandemic brought about breaks in production processes and supply chain operations but caused a surge in electronics demand due to the transition to remote work and online engagement. Other factors like geopolitical tensions and inadequate investment in chip manufacturing further amplified the issue.

 

Since about 2020, the global chip shortage problem has been impacting multiple industries dependent on semiconductor components. They deal with severe production delays, slow down in the pace of innovation, increased costs, and significant supply chain disruptions.

Let’s go through some strategies that businesses can implement to navigate through this global chip shortage.

 

Diversify Supply Sources

To address the challenge posed by the golden chip scarcity, businesses can expand and diversify their supply sources instead of relying on a single supplier or region. Businesses must find and build relationships with several chip manufacturers to ensure that they minimize their risk of supply chain vulnerabilities. Securing supply through diversification can enhance both competitive pricing and the drive for innovation.

Furthermore, to alleviate the impact of shortages businesses can consider alternative materials or components that do not depend on the same chip technologies. This is a highly effective strategy to keep the business resilient to potential interruptions.

 

Strengthen Supplier Relationships

Strengthening supplier relationships enables businesses to navigate the complexities of the global chip shortage with greater ease. Suppliers usually allocate chip resources to their clients with whom they have a solid and reliable relationship. Thus, businesses that have well-established relationships with their suppliers often get priority access to limited chip stocks. A close working relationship with suppliers can disclose detailed information about their production capabilities, limitations, and possible bottlenecks.

It may be beneficial for businesses to explore long-term contracts or agreements to secure a consistent supply of key components. Such contracts can provide more favorable terms and minimize the risks associated with spot purchases.

Thus, by dedicating efforts to build robust supplier relationships, businesses can ensure a more reliable and stable supply while increasing flexibility, and fostering innovative solutions.

 

Increase Inventory and Safety Stocks

Stocking up inventory of crucial chips and components can ensure a protective buffer against supply chain interruptions. Although building safety reserves is an excellent strategy to tackle temporary scarcities effectively, businesses must stay away from overstocking. Maintaining just enough stock to prepare for potential shortages can help check rising storage costs while preventing technology-driven obsolescence risk.

 

Enhance Demand Forecasting and Planning

Navigating the golden chip shortage relies heavily on accurate demand forecasting and planning. Businesses can execute this by employing cutting-edge analytics and forecasting tools so that they can refine and optimize their procurement strategies accordingly. This enables them to schedule the orders ahead of time and adjust production plans according to the expected supply availability.

 

Invest in Technology and Automation

Businesses can substantially boost production efficiency while minimizing their reliance on certain chip types through strategic investment in technology and automation. Integrating automation helps in integrating alternative technologies, optimizing production processes, minimizing labor costs, and improving the overall quality of products. Adopting advanced technologies such as the Internet of Things (IoT) and artificial intelligence (AI), can enable businesses to respond to supply chain disruptions and efficiently manage their production demands.

 

Innovate and Redesign Products

By adopting innovative approaches and redesigning products businesses can smoothly overcome chip shortages and lower their dependency on certain components. Businesses would benefit from redesigning their products with chips that are easier to source. They can also consider modular designs that improve flexibility and allow effortless component substitutions.

 

Explore Vertical Integration

Bringing chip manufacturing in-house through acquisitions can help in gaining control over the supply chain while cutting down the need for external sourcing Thus, businesses can reduce the impact of external shortages on their operations.

 

Leverage Government and Industry Support

Businesses can leverage available government resources such as programs, incentives, and grants that aim to support those impacted by the chip shortage. They can also gain valuable support from industry groups and forums that provide key insights into the supply chain situation and the collaborative strategies to tackle the shortage.

 

Monitor and Adapt

Businesses must continuously keep a close watch on the supply chain dynamics and be prepared to adapt their strategies to match the fluctuating conditions. Consistent monitoring of supply chain performance, industry benchmarking, and staying informed about market trends are critical for optimal supply chain management. This empowers businesses to promptly tackle emerging challenges and capitalize on opportunities, thereby ensuring resilience in an ever-changing supply environment.

 

Through these strategies, businesses can smoothly and effectively navigate the golden chip shortage, and strengthen their capacity to thrive in future challenges.

unicorn 0 Comments
Feb 14 2025
AI-Powered Customer Experiences: Personalization Beyond Imagination

In today’s world, customers expect personalization as it makes them feel understood and valued. Personalization ensures that their individual preferences and specific needs are accommodated while saving their time and effort. Businesses have figured out that personalization can satisfy the customers, and create a stronger emotional bond with the brand leading to greater loyalty. The AI technology has revolutionized and elevated personalization to new heights.

AI-powered personalization harnesses leading-edge technologies including machine learning, NLP, and predictive analytics to provide highly tailored and unique customer experiences. These technologies sift through and process massive amounts of data from multiple sources, including browsing history, purchase trends, social media activity, and customer feedback to uncover insights into customer preferences and behaviors.

 

Hyper-Personalized Recommendations

Suggestions of traditional recommendation engines are limited to current trends, bestsellers, and popular picks. However, AI is an expert at delivering hyper-personalized recommendations. It executes deep data analysis of every customer using its sophisticated algorithm. Thus, AI-powered systems can delve into subtle details of individual preferences and interests to generate finely tuned suggestions and highly individualized recommendations. 

This degree of personalization not only boosts customer satisfaction but also increases their engagement by delivering relevant content that strongly reflects personal tastes.

 

Real-Time Personalization

Real-time personalization is one of the most impressive aspects of AI.

Traditional personalization approaches are static or pre-defined and generally require manual intervention, plus the responses generated are not immediate. On the other hand, AI with its real-time functionality can dynamically process and adapt to fluctuations in user behavior.

AI technology can instantly tailor content, recommendations, or interactions based on recent user activities and inclinations. Such responsiveness enhances the shopping experience by making it more interactive and directly relevant to the customer.

 

Context-Aware Interactions

AI technology can not only implement real-time adaptation to new data but also conduct personalization considering the context of the user interactions such as providing location and time-based recommendations.

AI systems gather contextual data such as browsing history, search queries, location, time of day, device used, preferences, past purchases, and demographic details. Then, AI algorithms analyze this data to determine the impact of various contextual factors. Based on this understanding of the context and intent behind customer communications, AI customizes its responses and recommendations.

AI can even detect the frustration or urgency of a customer and customize its responses to deliver solutions or help that resonates with the emotional tone of the interaction.

 

Predictive Analytics

Predictive analytics, fueled by artificial intelligence, empowers businesses to forecast customer needs and preferences even before they are explicitly articulated. It enables e-commerce sellers and retailers to carry out personalized buying predictions of their customers and accordingly provide targeted product suggestions, personalized content, or targeted advertisements that are more aligned with individual users.

Such a proactive approach with perfect timing allows businesses to boost their customer experience and sales.

 

Enhanced Customer Segmentation

Traditional methods of customer segmentation commonly involve broad classifications or demographic groups. Conversely, AI provides finer, more precise, and flexible segmentation leveraging behavioral data to identify unique customer segments based on their individual interactions and preferences.

This level of specificity enables businesses to finely tune their marketing strategies and product offerings for targeted segments with extraordinary accuracy. Such personalized approaches lead to increased marketing efficiency, higher customer engagement, and enhanced customer retention. It also allows businesses to focus their efforts and optimize resource allocation for the most revenue-generating customer segments while cutting down waste and increasing return on investment.

 

Personalized Content and Messaging

AI facilitates businesses to create personalized content and messaging efficiently on a large scale. This is absolutely hard to achieve manually. But AI technology can execute it by leveraging algorithms that scrutinize customer preferences and behaviors and thus help businesses generate messages that connect with each individual recipient on a personal level.

The personalized content and messages developed by AI have the potential to draw users’ attention and stimulate interaction, leading to increased engagement and conversion rates in comparison to conventional, generic content and messaging.

Customers like personalized messages as they not only deliver more meaningful and satisfying experiences but also make them feel genuinely understood and valued by the brand.

Advanced Chatbots and Virtual Assistants

In the present times, AI-driven chatbots and virtual assistants play a key role in delivering very personalized customer service. Businesses use them to interact with their customers in a more personable and contextually relevant manner.

Unlike humans, they are available 24/7 and handle huge volumes of inquiries promptly while maintaining a consistent customer experience. They are efficient as they can instantly identify and tackle frequent problems by scrutinizing user input and information database. They are capable of delivering instant resolutions or escalating complex problems to human agents as needed.

 

In the future, the potential for AI to enhance and redefine personalization will undoubtedly advance, unveiling innovative ways to connect with customers on a deeply personal level.

unicorn 0 Comments
Jan 20 2025
Innovation: Fostering a Culture of Creativity and Problem-Solving

Fostering a culture of creativity and problem-solving stimulates multifaceted thinking, a spectrum of perspectives and opinions as well as nurtures a variety of ideas.  It also promotes dynamic experimentation and cross-team collaboration. Such a workplace atmosphere invites and inspires employees to look for creative ways and solutions to handle problems or tackle obstacles. This can facilitate ongoing creative development and innovation which can support the business in strengthening its market position by increasing its competitive edge. This eventually helps the business to successfully thrive in the evolving and volatile market environment.

Let’s see how businesses can foster a culture of creativity and problem-solving.

 

Encourage Open And Clear Communication

Create an environment where employees can share their ideas freely without the fear of being judged or criticized. This can be done by stimulating open-minded discussions as well as welcoming and respecting all ideas and thoughts shared by the employees during brainstorming sessions and meetings.

Actively listening to the employees while showing genuine interest when they express their opinions, suggestions, and ideas can encourage them to express themselves openly without any hesitations. Acknowledging their input can help in developing and fine-tuning ideas.

 

Promote Diverse Thinking

Different people from distinct backgrounds with varied experiences, and outlooks bring in diverse ideas, thoughts, insights, creativity, and solutions. This can channel innovation.

Facilitating cross-departmental collaboration can spark novel ideas, fresh perspectives, and creative solutions through the fusion of expertise from different fields.

 

Support Experimentation And Risk-Taking

Nurture a mindset that perceives failure as a stepping stone or a path to improvement. Encourage learning from failures rather than getting disappointed by them.

Set aside resources and designate time and budget for experimental endeavors. Commend the efforts of employees as well as acknowledge the valuable lessons and insights the failed attempts offer.

 

Invest In Continuous Learning

This is key to fostering creative thinking and problem-solving in employees as it develops certain aspects in them that are essential for being innovative such as inquisitiveness, adaptability, and out-of-the-box thinking. It provides exposure to new ideas and builds skills that are imperative for coming up with novel solutions and executing them efficiently.

Offer training and development to employees through regular workshops, courses, and seminars to ensure that they are reskilled and updated on the latest technology trends, and best practices in their field. Also, set up platforms for employees to share their knowledge, insights, and learning experiences.

 

Appreciate And Reward Creativity And Problem-Solving Efforts

Validate and recognize novel and creative ideas of your employees by giving them awards, honors, and incentives. Also, presents growth opportunities to the employees letting them pursue and tackle new challenges and responsibilities driven by innovative thinking.

 

Cultivate Collaboration And Teamwork

Facilitate team integration and collaboration, group dynamics, and collective input by adopting teamwork platforms, virtual collaborative applications, and real-time communication tools.

Carry out team-building activities that are specifically valuable to improve communication, build trust, and encourage cooperation among the members of the team.

Drive a culture of inclusiveness as well as encourage team participation and engagement by involving everyone in the discussions and letting them contribute to the decision-making. Respect and value the diverse perspectives and opinions of the team members.

 

Adopt Agile Practices

Leverage agile strategies, tools, and processes to enable progressive development through iteration and feedback. This supports quick responsiveness and alignment with new ideas and modifications. Also, include customer perspectives, suggestions, input, and feedback into the development course to ensure that the innovations resolve their pain points, and fulfill their needs, expectations, and demands.

 

Leadership Support

Leaders must lead by example and create a significant influence on the employees to foster a culture of creativity and problem-solving. They must also demonstrate a willingness to take risks, and transparently share the related experiences and the lessons from their failures to encourage their employees to take calculated risks.

Apart from that, leaders should set aside specific time for teams to engage in innovation-focused work. By offering their support and encouragement they can motivate the teams to carry out new initiatives and make innovative efforts.

 

Shape A Conducive Environment

Design workspaces that ignite imagination and inventive ideas in the employees such as having motivational quotes, and visuals, designated quiet zones, calming spaces for relaxation, and specific areas allocated for brainstorming and teamwork. Letting the employees personalize their workspaces and have flexible workstations can stimulate and evoke creativity.

 

Monitor And Review

Regularly scrutinize, and review the outcomes of innovative activities, then

fine-tune and revise as needed. Also, create feedback mechanisms to ensure ongoing process optimization.

Fostering a culture of creativity and problem-solving can drive business transformation, paving the way for significant innovations and a stronger market position. By Incorporating and implementing the above-mentioned approaches businesses can successfully build an environment to achieve it while bringing about constant innovation and enduring success.

unicorn 0 Comments
Jan 20 2025
Leadership is about Developing Emotional Intelligence and Effective Communication

Leadership is multifaceted and calls for a diverse set of qualities, traits, skills, competencies, and dimensions to be effective. A successful leader typically cultivates and hones them gradually, over time by way of observation, practical experience, and continuous learning.

Effective leadership relies on two main aspects: emotional intelligence and effective communication. This is because leadership is not about just issuing commands or orders, providing guidance, giving directions, and assigning tasks. It also incorporates understanding individuals, establishing an emotional connection as well as being empathetic with them. This ascertains a positive work environment, and robust relationships with the workforce while evoking trust and building loyalty in them.

Apart from emotional intelligence, effective communication is a keystone of successful leadership. The role of leadership necessitates articulating their vision, plans, and goals clearly to the workforce while motivating, influencing, and guiding them. It also calls for actively listening to their employees to know their perceptions, ideas, and concerns to deliver constructive feedback. Only the ability to clearly communicate can help leaders to accomplish them.

Let’s understand in detail why developing emotional intelligence and effective communication is essential for high-impact leadership.

 

Strengthening Team Relationships

Leaders with strong emotional intelligence can sense and interpret personal and others’ emotions. This along with transparent and respectful communication enables them to develop genuine and meaningful relationships while cultivating a positive work culture and building trust and mutual respect within the team.

Also, by communicating ideas and feedback effectively, leaders can avoid miscommunications and make sure team members feel acknowledged and appreciated. This not only invites unrestricted and open interaction but also enhances connections and teamwork.

 

Resolving Conflicts Constructively

Leaders with high emotional intelligence can maintain emotional balance while expressing understanding for others, which enables them to handle conflicts with a calm and balanced attitude.

Moreover, with their potential to confront issues clearly and assertively, such leaders can encourage discussions in which all participants can voice their opinions. This helps to reach a consensus and create solutions that are acceptable to all the parties involved.

 

Motivating and Inspiring Team Members

Leaders who identify what drives their team members as well as understand and harness their emotions can spark their enthusiasm and motivate them successfully. Emotional intelligence enables leaders to build personal connections with their teams, which can enhance both morale and overall engagement.

Similarly, only the leaders who have the ability to explicitly convey their vision and goals in a captivating and persuasive manner, detailing the role each team member has in achieving it, can instill a sense of purpose and direction while energizing their teams to achieve common goals.

 

Facilitating Change and Innovation

Change and innovation in the workplace trigger fear of the unknown as the employees may feel uncertain about their future roles, and job security. This infuses the work environment with the emotions of stress, worry, and anxiety. It also disrupts established routines and workflows and increases the workload of the employees as they have to take up new responsibilities, manage increased demands for high performance, and acquire new knowledge and skills. Thus, change and innovation can make the workforce highly overwhelmed and frustrated.

This type of complex situation evokes emotional reactions that can be managed only by leaders with a high level of emotional intelligence who can communicate proficiently and impactfully. Such leaders have the potential to clearly explain the rationale behind the change, and lead and navigate their teams through changes with greater ease, minimizing resistance and enhancing adaptation.

 

Enhancing Decision-Making and Problem-Solving

Leaders who have high emotional intelligence are well aware of their emotions and know how to manage them. Similarly, they can absolutely understand and empathize with others’ emotions. They also exhibit excellent relationship management. This trait in conjunction with the ability to effectively communicate, such leaders have superior decision-making and problem-solving potential. This is because they balance logical analysis with emotional understanding and are mindful of the emotional repercussions of their choices.

So, they are more capable of making informed decisions and coming up with solutions that address both practical issues and human needs. Not just that, they are also competent in explaining the logic behind decisions to the team members, ensuring that they comprehend and support the chosen plan.

 

Creating a Positive Work Environment

Leaders with good emotional intelligence create a positive work culture by illustrating emotional stability and encouraging a respectful and empathetic culture. This constructively creates a workplace where team members sense security, and feel comfortable, valued, and motivated.

They also cultivate a healthy work atmosphere by encouraging transparent, respectful, and diplomatic communication. They encourage feedback and ensure everyone feels confident and at ease when sharing their ideas or expressing their concerns.

 

In conclusion, leaders who demonstrate exceptional emotional intelligence and effective communication can uplift their teams, overcome challenges, and achieve lasting success.

 

unicorn 0 Comments
Dec 5 2024
Negotiation Strategies For Getting The Best Deal

Effective negotiation can ensure significant cost savings while securing an optimal deal that provides the most value for the money spent. It can help in establishing a good rapport and building valuable, long-term relationships that can pave the way for future opportunities. It is the key tool to achieve favorable or desirable outcomes while preventing misunderstandings and disputes by making sure that terms and conditions are clearly and explicitly outlined. Proficient negotiating can offer a competitive edge by closing those deals that others may find challenging and struggle to secure.

So, let’s look over some excellent negotiation strategies for getting the best deal.

 

Conduct Research

Carry out your research to understand the market and gather thorough information about the industry standards, prevailing price range, and trends to determine if the offer is fair or if there is room for negotiation. Also, know the other party – their background, business, constraints, objectives, and negotiation style to align your approach accordingly. Investigate the existing alternatives and options to decide whether to accept or walk away from the deal.

 

Define Specific Goals And Objectives

Be clear about what exact outcome you want to achieve by carrying out the negotiation. Communicate your goals and objectives, clearly and concisely. Develop a precise strategy for attaining it such as a concessions plan and BATNA (Best Alternative to a Negotiated Agreement) to avoid agreeing to unfavorable terms.

 

Build Rapport

Fostering a friendly relationship during negotiation can establish a constructive and harmonious environment.

This can be achieved by finding common ground or shared interests that are mutually acceptable. Also, strengthen the other party’s trust by being reliable and transparent. Be professional and accountable while steering clear of conflicts of interest to build a long-term relationship.

 

Listen Actively

Minimize external distractions and pay complete attention to the speaker. Dynamically engage in the conversation and exhibit your interest by maintaining eye contact and warm and friendly nonverbal cues. Ask open-ended questions to clearly understand the other party’s perspective. Be patient and open-minded. Avoid interrupting with your own views until they have conveyed theirs.

 

Leverage Anchoring

Use anchoring which is nothing but creating a point of reference or anchor that directs the flow and results of the negotiation. To do it, first prepare your anchor by fixing a meticulously researched, well-considered, and tactically chosen starting proposal or demand. Although ambitious it must be realistic in line with market standards. Expect and be prepared for counter-proposals, objections, and resistance.

 

Pick The Best Timing

Remain patient and wait for the most advantageous moment or situation. Start negotiations when you have a solid standing or are in a favorable position. This can influence the outcome of your negotiation tactics and maximize your probability of success. Refrain from negotiating when the other party appears to be overwhelmed, stressed, or inattentive. Stay flexible and adapt your timing in case of unanticipated situations.

 

Be Willing To Find a Middle Ground Or Compromise

Exhibit your willingness to compromise and seek common ground. Sometimes, by being open to compromise you can determine solutions that are mutually beneficial. It also builds lasting, positive relationships. Identify potential trade-offs and propose alternate options that are agreeable to both parties. However, when making a concession ensure you get something in return.

 

Negotiate In Person

Prefer face-to-face interaction rather than other modes of communication. It also facilitates real-time interaction and non-verbal communication. It supports gaining instantaneous feedback. It also offers the chance to clear up confusion and misunderstandings immediately as they arise. Face-to-face negotiations are essential to demonstrate commitment, strengthen trust, build genuine connections, ensure clearer communication, and enable quicker solutions.

 

Keep An Open Mind

Maintaining flexibility while negotiating is key to being accommodating to the shifting dynamics as well as the insights that emerge during discussions. By maintaining an open mindset toward different options and solutions, you can satisfy the other party’s concerns and achieve agreements that offer mutual benefits.

 

Document Agreements

Documenting agreements can assure clarity, mitigate confusion and misinterpretations, and officialize the terms of the deal. Outline main terms incorporating obligations, deadlines, and specific stipulations. Review and verify the accuracy of the details and confirm the terms as well as finalize the agreement with the other party.

 

Maintain Your Calm And Uphold Professionalism

Keep your cool to refrain from committing to decisions driven by frustration, a sense of urgency, or a lack of patience. Exhibiting professionalism during negotiation creates a positive impression, validates competence, builds trust and credibility, leads to collaborative problem-solving, and ensures that the discussions are both productive and polite.

 

By executing these strategies, you can negotiate effectively to improve your chances of obtaining favorable terms and reduce costs. You can also proactively manage risks, discover resourceful solutions, and gain competitive advantage while ensuring mutual satisfaction and maintaining a healthy and long-term relationship with the other party.

unicorn 0 Comments
Dec 5 2024
The Future Of Work: Gig Economy, Automation And Reskilling

Certain factors like the necessity to expand the talent pool, evolving workforce, technological developments and innovations, and social-economic forces are dramatically shaping the future of work.

Let’s have a look at what the future of work has in store for the world.


Gig Economy

The gig economy incorporates those jobs that are not permanent such as freelance work and short-term contracts. These jobs are made available as tasks or projects through online platforms or apps that connect the job seekers with the hirers.

These jobs are preferred over in-office jobs because they offer greater work flexibility, relief from tiring commutes, and autonomy to the workforce. It allows individuals to pursue their interests or explore a variety of opportunities to find greater job satisfaction.

The gig economy allows businesses to find and hire experts and specialists who can independently handle the tasks or projects, as and when needed. It facilitates businesses to find the talent they need beyond geographical boundaries. It is also a boon for companies that need an extra helping hand while struggling to meet a deadline or expect a different perspective, ideas, and creativity than the existing in-house team offers.

Entrepreneurs and SMEs, who need high-quality work and varied skills but have limited budgets find the gig economy cost-saving. Outsourcing non-core tasks helps solo business owners focus on tasks that add more value to their business growth, development, and success.  

The growth projection of the global gig economy is highly promising. The market size of the global gig economy platform is expected to grow at a CAGR of 20% as it is anticipated to make it to USD 92,897.28 million in 2031 from USD 14,750 million in 2021. This shows that the gig economy is about to boom over the next decade.


Automation

Automation employs AI technology and machine learning to independently execute tasks with the least human intervention. Businesses find automation immensely valuable to carry out their repetitive and monotonous tasks and chores. Unlike humans, it can perform reliably and 24/7, non-stop. It adds to human abilities and competencies, makes things faster and consistent while cutting down the redundant and wasteful exertion, saving costs as well as mitigating the errors and mistakes of manual work.

In the manufacturing industries, automation is immensely valuable in creating products of high quality and precision. It is also used in place of workers to perform risky, physically challenging, and hazardous jobs to maintain workplace safety. Overall, automation helps to streamline business operations with high efficiency boosting overall productivity. 

However, automation raises the problems of job displacement and income inequality. It can also affect many industries, create ethical and social implications, and pose a question of accountability in case of blunders. It can also cause threats to data ethical usage, security, and privacy. Nevertheless, it can create new job opportunities and increase the demand for skills for designing, maintaining, managing, and controlling automated systems. And so, the future of work would be an integration of automation and human skills.

The industrial automation market was worth USD 205.86 billion in the year 2022 and has shown a substantial growth projection of USD 395.09 billion by 2029, indicating a CAGR of 9.8% from 2022-2029.


Reskilling

Reskilling involves learning new skills and attaining new competence and proficiency totally different from one’s career path or job description to shift into another job role.

Reskilling is specifically becoming the future of work because of the rapidly changing, and advancing technology, evolving industries, escalating trend of automation, and some jobs becoming obsolete because of it, economic downturns, and global uncertainties.

According to the World Economic Forum, over the coming five years, about 23% of jobs around the world will evolve and reshape as a result of industrial transformation, and modern technologies like artificial intelligence as well as those that process voice, image, and text, image.

For companies, reskilling is a great strategic investment to tackle their skills gap. It helps them to find the skilled people to keep up with the developing technology. It is also immensely beneficial for businesses to enhance their workforce’s loyalty, engagement, and morale which can ultimately boost their productivity, and bring down employee turnover while retaining talent. It supports the long-term stability, vitality, and competitiveness of business.

In today’s evolving job market, reskilling helps individuals to be resilient and adapt to the latest demands, increase employability, and future-proof their careers. It not only assures livelihood security but also helps to effectively compete with others in the workforce marketplace and reach higher-level positions or get jobs with better pay. It also supports personal growth and development, generates a sense of accomplishment, and builds confidence.

Businesses that intend to thrive and stay ahead of the competition in the evolving global marketplace must efficiently adapt to these aspects of the future of work.

unicorn 0 Comments
Jul 14 2023
Top 10 Tech Trends That Will Positively Influence Your Marketing Strategies

With ever-changing technology, companies are on the urge to discover new tech trends to market their brands. Today’s consumers see the importance of transparency, authenticity, and privacy compared to as before. Among a pool of technologies, they (or companies) must stay abreast of new tech trends that could positively influence their marketing strategies. It is essential for every company must rely on the latest tech trends to challenge their competitors. In this article, let’s explore the top ten tech trends that will positively influence the marketing strategies of any company. Find out how you can successfully apply these top tech trends to amplify your reach and engage with your customers in various ways. 

 

  1. Big Data and Analytics

With the technical support of big data and analytics, companies can handle real-time analysis of marketing activities across all channels more efficiently. Moreover, advanced analytics advances documentation, and customer retention, content planning, pricing decisions, boost performance, greatly benefitting businesses transitioning to digital processes.

Key Benefits

    • Customer insights for personalized marketing.
    • Identify trends and predict future behaviour.
    • Optimize ad targeting and campaign performance.
    • Brand awareness
    • Cost and time savings by augmenting marketing performance

 

  1. Social Media Management Tools

Social media management tools will support you to build an interactive online relationship with your customers. The process here involves social Media Managers applying their experiences and combine them with tools and services to produce a content, work with users, and assess performances. By publishing various types of content such as videos and blogs, you empower your customers with useful information about your products or services. If the videos you publish go viral positively, your company reputation will go higher with positive comments. 

Key Benefits

    • Analyze social media data for insights.
    • Engage with customers and build relationships.
    • Monitor brand reputation and customer sentiment.
    • Save time by outsourcing time-consuming work such as making content and scheduling posts
    • Get professional advice on specific areas like social media advertising
    • Advances social media growth by gaining more followers and engagement

 

  1. Search Engine Optimisation

If you have come across a topic about digital marketing techniques, definitely you have heard the term SEO. Search Engine Optimization (SEO) is a key function of digital marketing because people conduct trillions of searches every day. In simple words, an excellent SEO raises your online presence and has a big effect on quantity and quality because it is not only for attracting new customers. It also enables you to have a deeper business relationship with those customers because of the trust you have built with them. When you use different social media platforms, you must know secretes of publishing content with key terms. Use key terms of your business functions and website features in the content you publish so that people can find you when they do search. If your website is good on back and front ends, you will surely get a better traffic.

Key Benefits

    • Establish trust between you and your customers
    • Improve user experience and website performance.
    • Increase website visibility and traffic.
    • Target specific keywords and optimize content.

 

  1. Streaming Service

In today’s digital era, video marketing strategy is not anymore optional but a fundamental part in businesses being said that 87% of businesses are using video as their primary marketing tool and there’s a nearly 25% increase in utilization for the past two years. More and more people are turning their eyes toward streaming services for quenching their movie-watching thirsts.  Hence, companies need to reimagine their advertising strategy if they want to align with the customers that use streaming services, companies need to find innovative approaches to market their brands on these platforms. 

Key Benefits

    • Companies can present original content to new audiences.
    • This technology leverages data to personalize recommendations.
    • With this technology, we may partner with influencers to reach followers.
    • Expands SEO as companies that have embedded media results to higher search results and are 45x more likely to rank on 1st page of Google

 

  1. Artificial Intelligence

The past year was mostly about updated and innovative trends in marketing, specifically in the tech space. Instant communication is in-demand and online consumer behavior is evolving. One trend that is having a big impact is AI in marketing. AI automates key marketing activities such as behavioral analysis, personalization, lead generation, customer relationship management (CRM), and other tasks that need automation. So marketing teams will have more time and become highly productive to create innovative strategies and analyze complex marketing models to increase their return on investment (ROI).

Key Benefits

    • AI automates repetitive tasks and improves efficiency.
    • We can personalize customer experiences and recommendations.
    • It is possible to predict customer behaviour and trends.
    • Maintains a more refined and strategic content curation process

 

  1. Extended Reality

Companies in the world are increasingly utilizing extended reality to create an immersive experience for beloved customers. These tech-based marketing solutions play a key role in measurable results for location-specific targeting with virtual events and storefronts. Businesses can also create global virtual events to reach their worldwide audience and sell their products and services around the world. Extended Reality has given companies a better way of emotionally connecting with their audiences in a post-pandemic scenario, where face-to-face communications are less common.

Key Benefits

    • It is possible to provide immersive experiences for customers.
    • With virtual product demos, we can increase sales.
    • It provides unique entertainment and brand experiences.

 

  1. Web3 Marketing

Web3 marketing is a revolutionary marketing approach that decentralizes marketing activities and provides customers with a gamified and interactive user experience. Marketers can employ blockchain technology-based tools to enable targeted audiences, ad fraud prevention, decentralized web hosting, and peer-to-peer interactions. Web3 marketing also empowers marketers to navigate brand relationships from the physical world to the virtual world while providing a better customer experience.

Key Benefits

    • We can create engaging, interactive experiences.
    • Use this platform to leverage decentralized platforms for marketing.
    • We can offer rewards and incentives for customer engagement.
    • Enhancement of real-world advertising

 

  1. Blockchain Technology

Recently blockchain technology has captured the tech world as a helpful tool for advertising and marketing. While a lot of us relates digital marketing with Analytics and AI, blockchain can be the most disruptive technology that is soon to impact marketers in all types of industry. Most of the uses for blockchain revolves around crypto-currencies and finance, but the fundamental technology might be vast for marketing. Since it is a decentralized ledger technology, companies can perform marketing and advertising with better data, gain deeper insights into audience interactions with ad campaigns and cultivate meaningful customer relationships.

Key Benefits

    • This technology enables us to create loyalty programs and reward customers.
    • It provides higher reliability to ensure transparency and authenticity of data.
    • We can improve supply chain management.
    • Creates verified chain from the ad dollar to the end user which results big savings for companies

 

  1. Voice Marketing

Voice marketing is a kind of digital strategy and tactic that companies use to promote their brands through voice-enabled devices. According to researchers, currently, above 20% of all searches are voice-led. Some common platforms for voice marketing are Google Assistant, Amazon Alexa, Spotify, Soundcloud, or Vocads. Marketers are focusing on this growth by advancing voice commerce, programmatic audio advertising, and remarketing. Companies are developing solutions such as quality equipment, editing and hosting platforms, and marketplaces to connect podcasters with brands.

Key Benefits

    • We can develop content suitable for voice search.
    • It supports us to create voice-activated ads and promotions.
    • You may use voice assistants to engage customers.

 

  1. Omnichannel Marketing

Omnichannel marketing is a one-stop marketing approach that gives customers a cohesive, integrated shopping experience across all types of digital locations, events, mobile devices, and online stores. This is highly useful for eCommerce store owners because it is vital for them to know where their customers come from. Omnichannel enables campaign management across all types of content such as SMS, phone calls, email, and chatbots through a single platform, both offline and online. With data and analytics, it gives consistent data whenever customers buy products and services.

Key Benefits

    • It is possible to personalize messaging for each customer.
    • We may use data to track customer journeys.
    • We offer consistent experiences across all channels.
    • Engage customers in real time with customized experiences.
    • Aligns all messaging across marketing and sales channels

 

Conclusion 

Every technology continues to evolve and new innovations are being introduced all over the world.  Technologies have become an integral part of our everyday life. We use technologies in our everyday lives and our career lives. By understanding the latest tech trends that can influence your marketing strategies, make sure that your marketing paths are effective and productive to deliver successful results.

unicorn 0 Comments
Jun 7 2023
Choose the Best B2B Online Marketplace for Your Business!

Some research review that almost 60% of B2B buyers are open to purchasing products on digital marketplaces. A B2B platform enables B2B buyers to perform online transactions between global companies. With the support of the best online platform, you can create a set of special features tailored to your needs. Companies in the selling process based on a digital marketplace need higher levels of automation, advanced inventory management and order fulfillment options, and various sales and marketing tools. So here are some of the features that an effective B2B online platform should have.

Web design
Every web design is a representation of a brand’s character & personality. In a good B2B online marketplace, you will be able to build anything that can support you perform your sales process smoothly without the support of a web designer. With ready-to-go designs and layouts, it will allow you to design your profile with essential images, text, and colors to get selling faster. The followings are some of the benefits of good web design.

  • Clear and user-friendly interface
  • Clear call-to-action buttons and messaging
  • Consistent branding and visual design
  • Easy checkout process with minimal steps
  • Fast page loading speed
  • High-quality product images and descriptions
  • Intuitive navigation and search functionality
  • Flexibility to customize and build anything you would want to portray
  • Mobile-friendly and responsive design
  • Secure website with SSL encryption
  • Trust signals, such as customer reviews

Multiple payment options
B2B shoppers need to purchase large quantities of products on a regular basis. Hence, the best B2B online marketplace should have multiple payment options such as partial payment, paying one or several invoices at the same time, and a model of subscription payment. With the model of multiple payment options, your customers will have the ability to divide the costs for their orders into small sums of money. B2B ecommerce firms organize flexible payments nowadays that are advantageous and firms requires taking every advantage that they could get. With the best B2B platform, you can do the following.

  • Ability to accept PayPal payments
  • Ability to save payment information
  • Automated payment reminders and follow-ups
  • Automatic invoicing and receipts
  • Easy payment processing and checkout
  • Integration with popular payment gateways
  • Payment fraud protection and security
  • Support for alternative payment methods
  • Support for major credit cards
  • Transparent pricing and fees
  • With better data, there will be higher revenues

Marketing tools
During this digital age, a digital life-focused marketing tool is a key feature of any marketing strategy. With the best B2B marketplace platforms, companies can sell their products to global customers through the latest digital marketing tools. An effective B2B marketing can be challenging to execute. With creative demands, budget, and channel decisions, marketers have a lot of work to do in order to come up with an effective marketing strategy. The followings are some of the best marketing tools that a B2B marketplace should have.

  • A/B testing and optimization tools
  • Analytics and reporting for marketing campaigns
  • Automated email marketing campaigns
  • Content marketing and blogging capabilities
  • Integration with CRM and sales tools
  • Lead generation and customer acquisition tools
  • Personalization and segmentation capabilities
  • SEO optimization and search visibility
  • Social media integration and sharing options
  • Targeted advertising and retargeting options

Shipping
Companies that sell physical products need to adopt a good B2B platform that has good shipping facilities. The crucial factors to consider when choosing shipping facilities are reliability, speed, flexibility, transparency, cost and proximity to customers. When you deliver large amounts of products simultaneously, you need to have the following facilities. If you find a B2B marketplace that has all these features, you may choose it to sell your products without any further delivery issues.

  • Ability to print shipping labels and invoices
  • Automated order fulfilment and shipping
  • Automated shipping notifications and updates
  • Bulk shipping capabilities and order management
  • Customer self-service tracking and updates
  • Integration with international shipping and customs
  • Integration with shipping software and APIs
  • Multiple shipping options and carriers
  • Real-time shipping rates and tracking
  • Returns and refunds management tools

Analytics
The best B2B online marketplace will allow clients to monitor the way customers purchase, the biographic details of customers, and produce actionable insights. These are all important because technology has been evolving swiftly and purchasing trends changes daily. When sellers closely monitor this data, they can make adjustments to their offerings to capture the desired demographic sales. Here below are the best features of analytics, which a (or that a) B2B marketplace should have.

  • A/B testing and experimentation tools
  • Conversion tracking and optimization
  • Customer lifetime value analysis
  • Customizable reports and dashboards
  • Integration with third-party analytics tools
  • Marketing ROI and campaign analysis
  • Real-time sales and revenue tracking
  • Sales forecasting and inventory analytics
  • Visitor and user behaviour analytics
  • Website traffic and referral source analytics

Personalized experience
The B2B marketplace should allow clients to develop an online store that is mobile-optimized, SEO-friendly, and easy to navigate. If you want your B2B store to reach more customers, the designs of your store should interact with your customers. Here below are the best features of a B2B marketplace, which interact with your customers.

Or add:

If you want your B2B marketplace to win, you should follow these steps:

  • Create digital commerce teams that are capable to evaluate data through AI & advanced analytics
  • Give the buyers the information they need by providing the right mix of product data, specs, illustrations, and photographs on your marketplace listings
  • Work with a qualified e-commerce solution provider
  • Work for higher conversion rates
  • Practice purchase delegation
  • Customizable customer profiles and preferences
  • Customizable website content and messaging
  • Dynamic pricing and product bundling
  • Integration with personalized email marketing
  • Loyalty programs and rewards
  • Personalized product recommendations and upsells
  • Personalized promotions and discounts
  • Targeted messaging and communication options
  • User-generated content and reviews
  • Wish lists and saved shopping carts

Inventory management
The most effective B2B online marketplace platform should have powerful inventory data. These are software platforms built to optimize and modernize the process of managing inventory for B2B transactions online. B2B clients need to have access to order tracking, one-click reordering, shipping information, quote approvals, and other functions that help to manage their accounts smoothly. Self-service inventory management allows B2B customers to place their orders in a fast and efficient approach and supports them to avoid costly backorders. Here are the best tools that the best B2B marketplace should have.

  • Automated inventory replenishment tools
  • Automated restocking and forecasting tools
  • Customizable inventory categorization and management
  • Integration with barcode and scanning tools
  • Integration with third-party inventory management tools
  • Inventory aging and obsolescence tracking
  • Multi-location inventory tracking and management
  • Purchase order management and tracking
  • Real-time inventory tracking and alerts
  • Sales and demand forecasting and analysis

Conclusion
There are several B2B online platforms, with unique features and wonderful benefits, available on the market.  When you choose a B2B platform, it is essential to make sure that the platform has all the functionalities you need to manage the versatility of your sales processes. An online store is the face of your company and the body of all your marketing strategies. You can connect directly to products and services in your marketing emails and advertising campaigns and can monitor the success of your efforts to plan your next goals.

unicorn 0 Comments
Jun 6 2023
Set SMART Goals to Gear up your business for 2024 and beyond

Setting SMART goals for your business is an important step for getting result-oriented success. You need goals to measure growth by comparing your present performance with past ones. If you’re not getting the results you expected, you may adjust your goals or get to the bottom of why you cannot meet them.

To set goals, you need to find out key areas to focus on. What are the key areas you need to concentrate on in your business? This may depend on your business strategies and productions, but some instances to consider include:

  • Customer service improvement
  • Growing sales volume
  • Increasing profit margin
  • Reducing costs
  • Reducing the time required for product or service production
  • Enhance problem-solving skills
  • Innovation
  • Improvement of company culture
  • Profitability

Based on the above key areas, if you want your company to grow, you need to set SMART goals. Otherwise, how will you measure the success of your business growth? SMART goals mean specific, measurable, achievable, realistic, and time-based goals. These goals will contribute you a multitude of benefits.

The benefits of SMART goals

  • It will guide you to find a path where you must go.
  • It encourages focus which enhances performances and productivity.
  • It will strengthen your decision-making skills.
  • You will be aware of your past successes so that you can use them for a present project.
  • You will be aware of your strengths so that you can easily overcome obstacles with the support of your strengths.
  • It gives accountability by being able to assess if the work is effective and progressing.
  • You will be aware of your weaknesses so that you can reduce them gradually.
  • You will have more motivation and fulfilment at work.

 

Here are four major steps to set your SMART goals.

  1. Boost your brand energy

Everyone companies need brand awareness but not everyone knows should how to get started. This is where SMART goals come in handy. Successful branding gives you a clear strategy for moving forward and it helps you stand out in a saturated market. With established branding, it is easier to introduce new products or services. Whenever we boost our brand energy, our product or service goes to the next level with a unique identification. With the support of branding techniques-based SMART goals, if we connect our brand with several other brands, we can boost our brand energy with combined elements of several great brands.

Boosting brand energy is the practice of highlighting various aspects of a brand through multiple approaches. The key goal of branding is to promote the elements of the brand along with the qualities or benefits of a product or a service. Branding is not only putting your logo and business name in as many places as possible but also expressing your brand values in as many as approaches possible. It is the right approach to connecting an audience with values and voice through strategic communication.

In today’s market, branding, which can reach a customer’s overall perception of a business, should be done through various digital activities such as social media marketing, search engine optimization (SEO), email marketing and paid advertising, and offline activities such as business cards, tradeshows, workshops, pamphlets, canvassing, classified ads, etc.

  1. Enhance your business operations

Growth and expansion are two main long-term goals for every entrepreneur. An empowered corporate strategy will unleash business expansion opportunities if a successful entrepreneur keeps updating business expansion strategies. With SMART goals, we can expand our business operations with strategic growth initiatives such as:

  • Adding new talents for upcoming projects
  • Addition of new products or services
  • Expansion into new cities, locations, or countries
  • Exploring franchising opportunities
  • Retaining existing customers by selling more products or services
  • Selling products online across multiple platforms
  • Targeting new customer markets

By doing these, businesses can get 70-80%% more efficient in enhancing their business operations. Business expansion strategies make us effectively implement one or more of the above strategies to put our company on the fast track to expansion.

  1. Find strategic business partners

With powerful business collaboration, we can build a strong brand through strategies gained from various scholars. Smart goals should equate with smart partnerships. Business collaboration leads you to access effective marketing techniques, a productive workforce, stronger corporate development, and partnerships. A strategic partnership is an ideal approach that makes entrepreneurs work collaboratively and leverage individual strengths. It strengthens each business and achieves mutual aspirations faster by learning from one another’s experience, network, and resources.

By discovering our partner, we can have a clear picture of how both our services and products are mutually beneficial. We could:

  • Add value proposition for our existing customers
  • Build brand image and trust
  • Decrease our cost of acquisition
  • Gain access to new customers
  • Increase our expertise and resources
  • Overcome our business fears
  • Predict revenue streams of our partners
  • Reach new markets and sectors
  • Capability to develop employees’ skills and encourage staff motivation

If we have a successful partnership with combined expertise and efforts, we would have an unceasing commitment to equality, creativity, productivity, diversity, and flexibility. 

  1. Reach new markets.

In today’s corporate environment, sustaining development and growth is never a guarantee but when you have SMART goals, it will be more convenient to see what needs to get done, what setbacks take place, and have an assessment of your actions’ impact. These SMART goals should go well with SMART objectives. Advancement in science and technology shortens the life cycles of products and services. Business models are changing continuously and new competitors mushroom here and there with innovative products and services. Hence, it is necessary to seek new markets based on the characteristics of a population such as size, growth, age, income, gender, marital status, and buying habits.

When we have SMART goals for identifying new markets, we can enhance business branding, improve sales and marketing, explore new sales models, channels, and strategies, and connect the right people in the market to boost sales.

Therefore, SMART goals not only provide us with suggestions to organize and resources to invest in but also direct us to plan with goals and objectives what a company has to do to apply. Additionally, these interconnected strategies support our employees to enhance their professional skills and competencies.

Conclusion

Clear goals provide a strong direction for your business to gear up for 2024 and beyond. Every element of goals can play a role when approaching investors or potential partners. Setting goals is always the best step to staying ahead of your competitors. No matter how well your business is performing, there are always areas for development and new targets to attain, and new markets to target. Analyse the results of goals every financial year. A comprehensive analysis will provide you with the ins and outs of the goals you set. If you know how well the goals worked clearly, you can set a new goal successfully.

unicorn 0 Comments
May 27 2023
Use ChatGPT in Your Start-ups and Stay Ahead of the Game

Artifical intelligence has been dominating the game competently and ChatGPT which stands for Generative Pre-Training Transformer, a cutting-edge AI language model developed by OpenAI, has become one of the key business development tools recently.  With the support of several machine learning algorithms, it analyses vast amounts of data, learns patterns, and generates human-like responses to textual inputs. Moreover, it has the ability to provide you with context-specific data. With a diverse range of trained texts, including books, news articles, and social media posts, ChatGPT can understand natural language and respond immediately and logically. Start-ups can leverage ChatGPT to gain a competitive advantage to stay ahead of the game.

 

Customer Support
Today’s era of fast-paced customer expectations and digital world, almost all businesses are consistently improving their customer support together with e-commerce experience. The success of every start-up depends on customer satisfaction. Customers come from all walks of life and expect quick and trustworthy support whenever they face any issue related to the product or service. ChatGPT revolutionized industries by providing content for all types of corporate purposes and has been earning credits as a potential as a game-changer at an early stage. ChatGPT can learn from customer interactions and recognize common issues. So it can suggest solutions to resolve customer issues quickly, thus decreasing response times and improving customer satisfaction. You can use ChatGPT to obtain content for the following types of customer support.

  • Chat support
  • Email communication
  • Knowledge base support
  • Multilingual content
  • Q/A section
  • Self-service support
  • Social media post
  • Telephonic conversation
  • Text message
  • Video support

 

Business Operations
As start-ups have limited resources, they need to enhance their business functions to maximize productivity. With the support of ChatGPT, start-ups can streamline their operations in several ways to create clear and concise standard operating procedures, develop performance metrics for analysis and improvement, and focus on cost control and budgeting. ChatGPT has been programmed to perform human-like reactions to a selection of prompts. It has the capability to absorb conversation in a variety of languages and to come up with comprehensive writing. Here are 10 types of business functions that can be enhanced with the techniques acquired from ChatGPT.

  1. Accounting and bookkeeping
  2. Customer relationship management
  3. Financial reporting and analysis
  4. Human resources management
  5. Inventory management
  6. Marketing automation
  7. Project management
  8. Sales forecasting and analysis
  9. Supply chain management
  10. Workflow automation

 

Product Development
Product development is a major function of every business. ChatGPT can help companies by providing techniques to build a minimum viable product, conduct market research for product validation, innovate with new features and technology, and prototype and iterate for continuous improvement. ChatGPT is a useful tool to Product Managers in terms of Predictive Analysis, Outreach emails, drafting survey questions, expanding product lines, monitoring competitors, and product recommendations.

 

Types of product development

  • Agile development methodology
  • Concept testing and validation
  • Continuous improvement and iteration
  • Idea generation and ideation
  • Market research and analysis
  • Product design and prototyping
  • Quality assurance and testing
  • Release and deployment management
  • User adoption and engagement
  • User experience testing and optimization

 

Skill Development
Greater efficiency can boost the overall growth of a company, making more profits and decreasing excessive expenses. To attend training for new knowledge acquisition, observe experts for analysis and learning, practice to improve proficiency and consistency, and set specific, measurable goals for development, employee skill development is essential. Let’s see the top 10 skills that are needed for business development and use ChatGPT to obtain techniques for improving related skills.

 

Types of skills

  • Communication
  • Conflict resolution
  • Customer service
  • Diversity and inclusion
  • Leadership
  • Project management
  • Sales and marketing
  • Team building
  • Technical skills
  • Time management

AI-supported management has been relevant for companies that aim to achieve 360-degree sustainability and ChatGPT is a tool that can seed up the transition by saving time and lowering the cost of sustainability management.

 

Cost Savings
With some cost-saving techniques, start-ups can reduce their labour costs and improve their bottom line. By using GPT, companies can generate content for obtaining cost-saving techniques to conduct a cost analysis for budget optimization, implement telecommuting for office cost savings, minimize waste for cost and environmental benefits, and upgrade equipment for energy efficiency and longevity.

 

Cost-saving techniques

  • Asset management
  • Automation and robotics
  • Cloud computing and virtualization
  • Energy efficiency improvements
  • Outsourcing and offshoring
  • Process optimization
  • Procurement optimization
  • Supply chain optimization
  • Vendor contract renegotiation
  • Waste reduction and recycling

ChatGPT may not be capable of providing service as humans do but it is cost-effective considering that it can work 24/7 in the customer service department which is highly advantageous for companies especially to the ones with worldwide customer base. 

 

Market Research
If you don’t know who your customers are, your sales and marketing efforts will become worthless. You need to make a clear statistics-based picture of your customers with the support of the market research team and ChatGPT is a prevailing tool that can provide useful insights and can help companies to make good decisions. You may use ChatGPT to get the following types of techniques for performing better market research.

 

Types of market research

  • A/B testing – Comparing two versions for performance
  • Case studies – In-depth analysis for insights
  • Competitor analysis – Researching competitors for insights
  • Customer feedback – Gathering feedback about products/services
  • Industry reports – Reports on specific industries or markets
  • Interviews – One-on-one conversations for in-depth insights
  • Observation – Collecting data by watching consumers
  • Online analytics – Analyzing data from online platforms
  • Surveys – Questions to gather information from people
  • User testing – Testing product with users for insights

 

Content Marketing
Content marketing is one of the key marketing approaches focused on creating and distributing content in the digital world although it has been proven that it can be time-consuming and the process is a bit redundant.  Content must be valuable, relevant, and consistent to attract and retain the target audience and to drive profitable customer action and the good news is that you can get some tasks programmed making the work more convenient and easier using ChatGPT. With this tool, you can systematize content optimization, generate leads and do keyword research.

 

Types of content that uses ChatGPT

  • Blog posts – Written articles on a topic
  • Case studies – Customer success stories
  • FAQs – Answers to commonly asked questions
  • How-to guides – Step-by-step instructional content
  • Infographics – Visual data representation
  • Interactive content – Engaging audience participation content
  • Podcasts – Audio education or entertainment
  • Social media posts – Short updates on platforms
  • Videos – Engaging educational content
  • Whitepapers – Industry insights and solutions

 

Conclusion
ChatGPT is a highly useful AI tool that will allow start-ups to go progressive with the speed of content production. However, if you don’t know the exact direction of obtaining the required data, it’ll generate useless and uninteresting data. So you still need to be able to think before you asking data from GPT. The more creative and productive questions you ask the more highly beneficial data you can get from ChatGPT.

unicorn 0 Comments
Jan 16 2023
An MMT Perspective on how Agenda 30 could be Implemented in Australia

Covid-19 has shown that governments with monetary sovereignty can turn the tap off quickly,  if they must, and just as easily turn the tap back on. This has been coupled with a new appreciation for the ability of a sovereign economy to operate effectively despite large levels of net government (and net foreign) debt as a proportion of GDP, reconfirming the experience of those governments during WWII, when debt was used as an instrument to curb consumption and to redirect productive resources and research activity into investment in new capacity and new technology to support the war effort (viz the Agenda 30 strategic policy goals). 

A similar imperative now confronts nations as they direct resources into a sustainable transformation of the economy. This paper will contribute to these policy objectives by examining the respective economic roles to be played in this transformation by the Job Guarantee, the Green New Deal, and what Mazzucato chooses to call “ mission-oriented finance”! In this context, a range of metrics for guiding policy is also evaluated.

Keywords: Modern Monetary Theory, Agenda 30, Green New Deal, Job Guarantee, Mission-oriented Finance, Short-changing Nature. 

1. Introduction

The main purpose of this paper is to clarify both the rationale for, and policy objectives underpinning, a range of interventions recently advocated by Modern Monetary Theorists (MMTs), within the context of the UN’s Agenda 30 strategic policy goals. Specifically, it will address the Job Guarantee (JG) as an anti-inflationary instrument and the Green New Deal (GND) as a means for redirection of resources and capital investment.

However, I intend to achieve this clarification within an academic context where it has become fashionable to question MMT for its on-going adherence to supposedly inadequate or erroneous theoretical principles. Much like much like Marc Antony in Shakespeare’s Julius Caesar, who guilefully claimed that he came “to bury Caesar not to praise him”, for although Brutus (along with Georg Friedrich Knapp and Abba Lerner) was purportedly an honourable man, MMT is faulted on a fundamental level for its less than honourable fidelity to the principles of (i) neo-Chartalism; and, (ii) Functional Finance.

The first theoretical allegiance is criticised on the basis of a broader Post Keynesian or Marxist interpretation of “money with no intrinsic value”, which questions the notion that stability in the value of money, when it functions as both a unit of account and a store of value, can be guaranteed solely by the legislated requirement that it be used for the payment of outstanding tax obligations (Lapavitsas & Aguila, 2020, is representative on this strand of critique). The second allegiance is questioned by so-called Structuralists, on the basis that current account deficits and cumulative net foreign indebtedness do matter, especially for emerging economies, which suffer from being situated low in the global currency hierarchy, plagued by a narrow, commodity-based admixture of exports, while subject to a rapidly destabilising pass-through of exchange rate fluctuations onto tradeable goods prices (for examples of this Structuralist critique, see Prates, 2020; Vernengo & Caldentey, 2019, for critiques, and Carnevali et al., 2020 for a discussion of strategic pass-through as a generalization of the Marshall-Lerner conditions).

With the intention of clearing the way for a more focused discussion of macroeconomic policy options, I wanted to briefly respond to the above-mentioned criticism of MMT’s theoretical foundations. To begin with, I wanted to highlight the fact that, in the 1980s, the Australian tradition of MMT developed within an environment where many mainstream and more left-wing economists adopted what were effectively Structuralist arguments to argue that a return to policies of full employment that were temporarily abandoned in the last year of the Whitlam Labour Government, was prevented by a “Balance-of-Payments Constraint”. When Hawke-Keating Labor Government was returned to power in the early 80s, Treasurer Paul Keating, largely mirrored then ex-Prime-Minister John Howard’s obsession with the rising level of foreign debt.

In Australia, back in the 80s, a series of inter-linked Structuralist arguments legitimised a sustained assault on the wages and conditions of Australian workers, and ultimately, the level of trade union influence. However, the biggest impact on the industrial working class could be sheeted home to rising labour underutilisation (a combination of rising unemployment and ‘precariousness’). With the clear intention of reducing the “real wage overhang,” workers were encouraged to trade-off increases in the ‘social wage’ for cuts to real wages as a means of restoring the international competitiveness of Australian goods and services.

In grappling with these problems, progressive economists often (incorrectly) applied Kaldor-Thirlwall multiplier models of trade to the case of floating rather than fixed exchange rates (McCombie & Thirlwall, 1994)[1]. On this view, income elasticities of demand dominate in their effects over exchange-rate related price-elasticities. A country like Australia is seen to have a high income-elasticity of demand for imports whereas the rest of the world has relatively low income-elasticities of demand for Australian exports. Accordingly, if Australia were to grow too rapidly compared with rates of growth exhibited by our major trading partners, the current account deficit would widen dramatically. “Stop-Go” policies would be the inevitable result.

Within the Commonwealth Government bureaucracy, it was commonplace for economists to refer to the “twin deficits” hypothesis, which viewed total public sector debt as the main driver of deficits on the current account. Similar views were actively promoted by supposedly ‘left wing’ economists in the National Institute of Economic and Industry Research, officials at the OECD, and members of Secretariat of the tripartite Australian Economic Planning and Advisory Commission. At around the same time, there was much-heated debate about “Dutch Disease” (i.e., the “crowding out” of other industries when the resource-sector expanded) and the “J-curve” effect in Australia (which arises when an exchange-rate depreciation initially worsens the trade deficit before contributing to a gradual increase in net exports).

Both Marxist and Post Keynesian critics of MMT have emphasised the importance of the global currency hierarchy, the determinants of effective sovereignty, and the influence of conventions and confidence in the whole monetary system as having some bearing on the value of money. And Chartalist views have been questioned on the dubious basis that spot/forward contracts were developed before effective principles of taxation were formalised. It has been claimed that many developing economies simply “will not find foreign demand for their currencies”.

Kaltenbrunner (2012) has attempted to achieve an integration of what she calls the ‘horizontalist’ or structuralist position and ‘verticalist’ interpretations of monetary policy in open economies (the work of Lavoie, 2000, 2002-03 can be seen as illustrative of the ‘verticalist’ position, especially in his interpretation of the covered interest parity condition).  To this end, she has identified three structural factors that determine the ability of a country to meet outstanding external obligations (and thus, the liquidity premium on its currency); namely: (i) a country’s total stock of net (short-term) external obligations (expressed as a proportion of GDP); (ii) the proportion of its liabilities denominated in foreign currency and the possible existence of other liabilities to foreign investors; (iii) a country’s ability to meet its outstanding liabilities through “forcing a cash flow in its favour” either through the income generation process (including income from previous rounds of lending) and/or dealing and trading in capital assets and financial instruments; and finally, if current cash flows are insufficient to meet outstanding obligations, (iv) the ability to “make positions” (i.e. to refinance existing debt and/or to liquidate assets).

The question for policy makers is whether a country exposed to external pressures in each of these three ways, can put together a cluster of policy interventions, including capital controls, to counter any likely shocks (while recognzing the fact that floating exchange rates ensure greater levels of autonomy in the pursuit of effective fiscal policy). This is where consideration must be given to a range of policy instruments that help to develop and diversify the economic and trading base.

Personally, I see a strong resonance between Marxist views on the credit system, when it fails to work as a means of payment, and Minsky’s notions of financial instability, which have long been accepted by MMT advocates. By the same token, I see little difference between Marx’s conception of money with no intrinsic value and Chartalist efforts to explain how a stable value for the national currency can be established.

In the next section of the paper, I will examine the Job Guarantee (JG). This will be followed by an interpretation of the Green New Deal (GND) as a policy for controlling inflationary pressures in the long run, while achieving dramatic changes in the resource base.  Australian MMT researchers would insist that a raft of supplementary policies (apart from, but including capital controls) can also be adopted as supplements in the pursuit of full employment, including tax policy, industry policy and a strategic commitment to industrial development on the basis of competencies.

2. The Job Guarantee in a “Nutshell”

The JG is premised on the fact that only the national government (as issuer of fiat currency) can create Net Financial Assets (NFA) through deficit spending. To avoid any under-employment of labour and productive capacity, the flow of NFA must match non-Government sector’s desire to net save. Otherwise, there would be a shortfall in effective demand. Jobs created through the issue of NFA would be paid at minimum wage and designed so that they do not directly compete with those to be subsequently created within the domestic private sector via the multiplier.

The JG labour-force thus functions as a “buffer stock” whose primary role is that of anti-inflationary instrument This is because the uneven distribution and persistence of underemployment means that traditional policies of public investment would otherwise meet inflationary bottlenecks well before full employment is reached (Mitchell & Juniper, 2007).

Mitchell (2020) explains how a JG operates as a superior means for the control of inflation when compared to the mainstream pursuit of a non-accelerating inflation rate of unemployment (NAIRU). The effectiveness of inflation policies based on NAIRU can and has been undermined by: (i) the continual movement of workers out of short term into long-term  unemployment; and, (ii) the dramatic rise in the proportion of those in precarious employment.  In the more technical literature on inflation, these combined effects are said to have contributed to the development of a “horizontal” Phillips Curve.

Fig. 1., below, suggests how the JG could operate by comparing three positions on the traditional Phillips Curve, which depicts trade-offs between realized inflation and unemployment. Governments increase effective demand in response to high unemployment in position A, moving to position B, at the cost of a rise in inflation from IA to IB. If a JG were put into place, the economy could instead move to position C, achieving full employment at the original rate of inflation.

3. The Green New Deal in a “Nutshell”

Where the JG is a short-run anti-inflationary mechanism, the Green New Deal (GND) is a log-run anti-inflationary mechanism for achieving a dramatic transformation in the economy through intervention in the process of capital accumulation. The GND adopts the methodology originally proposed by J. M. Keynes in his pamphlet on How to Pay for the War in the context of responding on a massive scale to environmental problems such as climate change (Nersisyan & Wray, 2019).

Under this modern version of the scheme, the stages to be followed are first to estimate the “costs” of the GND in terms of resource requirements; second, to assesses resource availability that can be devoted to implementing GND projects. This includes mobilisation of unutilized and underutilised resources, plus shifting of resources away from current destructive and inefficient uses into GND projects. Here, the main problem that could arise is that of inflation if sufficient resources cannot be diverted to the GND. Accordingly, the scheme also proposes a series of anti-inflationary measures, which could include well-targeted taxes, wage and price controls, rationing, and voluntary saving. During WWII, voluntary saving was accomplished, both Great Britain and the US, through issue of war bonds to all classes in society. This combination of policy interventions is summarised in Fig. 2., below.

4. Industry-Policies and Economic Development

Through an historical and political analysis of the East Asian development model, have Amsden and Wade have highlighted the difficulties faced by developing economies that are located at some distance from the frontier of best practice, yet still want to tilt the “playing field” away from existing configurations of comparative advantage. Amsden (1989) emphasises the need for a strong state to impose binding condition of reciprocity on corporations and sectors that benefit from a variety of subsidies designed to influence the path of capital accumulation. Wade (1990) attends to the complexity of “governed market” interventions that might appear to be even-handed in regard to trade versus non-traded, or import-substituting rather than export-oriented industries (conditions which he describes as those of a “simulated free-market”), yet nevertheless still provide incentives for advancement.

The work of Felipe et al., (2012) builds on the competency-based economic analysis of strategic development. This research updates work originally conducted by Hidalgo and Hausman using another set of data encompassing 5107 products and 124 countries. A minimal spanning tree is constructed for global trade based on proximity links between different products. Production of traded goods located at the centre of the network is seen to require a more diverse and non-ubiquitous but unobservable set of competencies. In countries such as India and China, policy makers seem to have been able to exploit available proximity links in their efforts to expand both the scale and scope of what is being produced and traded.

More recently, Barry Naughten (2021) has identified a shift in Chinese industry policy away from sectoral policies for strategic emerging industries towards policies that promote core digital technologies that, if successful, would enable China to leap-frog ahead of EU and US industries in a selected range of key domains (including digital fabrication and production, quantum computation, AI, and machine-learning, big data and the internet-of-things). Understandably, Naughten is reluctant to evaluate the success or failure of these initiatives, remarking that insufficient evidence has yet been amassed to make such judgements. He describes at some length the Industry Guidance Funds (IGF) that China deploys to coordinate different forms of investment at all levels of government—national, provincial, and local—in innovation, infrastructure, and commercialisation of these technologies—while identifying potential sites of failure and emerging risk.

Along similar lines, Mazzucato and Wray (2015) have emphasised the important policy role of State Investment Banks for “entrepreneurial states” wishing to engage in counter-cyclical expenditure, capital development, and new venture support. In particular, they describe an over-arching process of “mission-oriented” finance instantiated by Eisenhower’s efforts to “land a man on the moon” before the Soviet Union. The interventions of a variety of agencies—both public and private, including the newly formed NASA and DARPA—were orchestrated to achieve this set of aims, through the injection of finance at each stage in the innovation chain (i.e., from research, through concept invention, early-stage technology development, and product development, into final production and marketing).  If successful, China’s IGFs would fulfil all of these requirements. This same kind of coordinated approach could readily be harnessed to achieve ecological rather than military and geo-political goals.

5. Metrics for Short-Changing Nature

In a talk I recently gave to members of MMT-Australia I focused on the limitations of mainstream approaches to Ecological Economics focusing on the modified neoclassical framework of Pearce and Turner (1990). My major concern was to question those who saw policies for full-employment as being in contradiction with interventions designed to achieve ecological sustainability. However, I also questioned the notion of environmental capital, which featured in Pearce and Turner’s ‘4 Capitals’ model of sustainability. Accordingly, I turned to Marx’s concept of ‘fictitious capital’, which he applied both to human capital (with labour services being capitalised into a ‘stock’ using a discount rate that simply reflected the rate of exploitation) and to the capitalisation of fictitious structures of money taking the form of credit as a means of payment, that were increasingly divorced from real processes of capital accumulation. I suggested that environmental capital could be viewed as an equally fictitious concept, insofar as it attempted to ‘capitalise’ ill-defined flows of ‘environmental services.

I moved on to the need to build more rigorous bridges between Value Theory (understood in terms of Classical rather than Neoclassical Political Economy) and sustainability metrics (which adequately accounted for the ‘short-changing’ of nature). In the Classical system, prices are determined by socially necessary labour time, including the application of the labour embodied in productive capital. However, from a sustainability perspective, this should include the labour time required to recycle renewable resources, reduce other forms of waste, mitigate the impact of pollution, and discover substitutes for non-renewable resources whose stocks were being depleted (as argued by Moore, 2017).

To this end, I emphasised the proximity between this Classical theory of reproduction pricing, Leontief’s Input-Output Analysis (which has been taken up by a whole generation of Industrial Ecologists), and national accounting conventions for the measurement of GDP (on the former see Schmelev, 2012, along with Suh and Kagawa, 2005; on the latter see Flaschel, 2010). I then suggested that metrics for sustainability could be constructed by adopting techniques of linear programming that had been developed by mathematical economists and planners in the former Soviet Union, because these techniques were also grounded in the labour theory of value. At the time I was unaware that Paul Cockshott (2010) and his PhD student, Jan Dapprich (2020), had already pursued this approach to sustainability modelling, using modern software, while building on the research of Kantorovich (1939, 1965) and Novozhilov (1970) (also see Ellman, 1968 and Holubnychy, 1982).

For convenience, the various elements of what has been proposed above, are brought together in the Fig. 3., below.

6. Conclusion

By way of a recapitulation, let me suggest that policies such as the JG and the GND complement one another and, in combination, demonstrate ways that Agenda 30 can be successfully implemented both in Australia and elsewhere. I went on to argue that the Job Guarantee could serve as a short-run inflation control mechanism, while promoting full-allocation and processes of capital accumulation, to achieve sustainability objectives, while avoiding inflationary pressures over the long-run.

In arguing for this position, I also wanted to highlight the fact that MMT is and has always been cognisant of difficulties faced by ‘emerging economies. For this reason, I also considered a raft of industry policies that could assist developing nations in their efforts to progress up the technology and productivity ladder (even leaving the existing technology frontier behind them in their wake), while diversifying their trade activity. Industry policy can take a long time to come to fruition and some merging economies may be exposed to difficulty when servicing ballooning foreign debt. Under these circumstances capital controls may also fail to stem the tide of increasing financial obligation. However, as Kaltenbrunner (2019), explains, only a certain number of emerging economies would fall into this category. MMT advocates maintain that the loss of fiscal autonomy that would result from any move towards a fixed or ‘dollarised’ exchange-rate, would unfortunately be a heavy price to pay for the achievement of currency stability, even in the short-run.

Finally, I touched on ways that sustainability metrics could be developed using techniques of linear programming that deployed a modified labour theory of value approach to account for various ways in which nature was being ‘short-changed’. In this way, programmes to achieve full-employment could be designed to complement efforts to transform productive activity in ways that met ecological sustainability objectives.

Author: Professor Dr. James Juniper – Conjoint Academic, University of Newcastle; PhD in Economics, University of Adelaide

References

Amsden, Alice H. (1989). Asia’s next giant : South Korea and late industrialization. New York; Oxford: Oxford University Press.

Filho, S. F. M., F. G. Jayme Jr., and G. Libânio (2013). Balance-of-payments constrained growth: a post Keynesian model with capital inflows. Journal of Post Keynesian Economics/Spring, 35(3): 373-397.

Campbell, Martha (2017). Marx’s Transition to Money with no Intrinsic Value in Capital, Chapter 3. Continental Thought and Freedom: 150 years of Capital, 1(4): 207-230.

Carnevali, Emilio, Giuseppe Fontana & Marco Veronese Passarella (2020). Assessing the Marshall–Lerner condition within a stock-flow consistent model, Cambridge Journal of Economics, 44: 891–918.

Cockshott, Paul (2010). Von Mises, Kantorovich and in-natura calculation.  European Journal of Economics and Economic Policies, INTERVENTION, January 7 (1): 167 – 199.

Dapprich, Jan Philipp (2020) Rationality and distribution in the socialist economy. PhD thesis. http://theses.gla.ac.uk/81793/ .

Ellman (1968). Novozhilov’s Book: A Note. Soviet Studies, 20(1), 152–154.

Felipe, Jesus, Utsav Kumar, Arnelyn Abdon, and Marife Bacate (2012). “Product Complexity and Economic Development”, Structural Change and Economic Dynamics, 23(1): 36-68. (available from Journals – Jesus Felipe )

Flaschel, Peter (2010). Topics in Classical Micro- and Macroeconomics Elements of a Critique of Neoricardian Theory. Berlin, Heidelberg: Springer-Verlag.

Hagendorf, Klaus (2013). Victor Valentinovich Novozhilov: A Marxian Mathematical Economist In Honour of the 120th Anniversary of His Birth. Available from authors RepEc website: https://econpapers.repec.org/RAS/pha465.htm.

Harvey, J.T. (1991). “A Post Keynesian View of Exchange Rate Determination.” Journal of Post Keynesian Economics, Fall, 14(1): 61-71.

Hidalgo, C. & R. Hausmann (2009). The building blocks of economic complexity. Proceedings of the National Academy of Sciences of the United States of America, 106 (26): 10570–10575.

Holubnychy, Vsevolod (1982). Novozhilov’s Theory of Value. In (ed. Ivan Koropckyj) Soviet Regional Economics: Selected Works of Vsevolod Holubnychy. Edmonton: Canadian Institute of Ukranian Studies. Totonto: Hignell Printing. Available at https://diasporiana.org.ua/wp-content/uploads/books/20677/file.pdf : 381-484.

Kaltenbrunner, Annina (2019). How to interpret the forward rate in the foreign exchange market? Horizontalists vs. Structuralists in the Open Economy. Revista de Economí Política y Desarrollo, November – April, 1(2): 7-23.

Kantorovich, Leonid V. (1939 [1960]). Mathematicheskie Metody Organizatsii i Planirovania Proizvodstva, Leningrad: Leningrad State University Publishers. (Trans.) Mathematical methods in the organization and planning of production. Management Science, 6(4): 366–422.

Kantorovich, Leonid V. (1965). (trans. P.F. Knightsfield), The Best Use of Economic Resources. Oxford: Pergamon Press.

Lapavitsas, Costas & Nicolás Aguila (2020). Modern monetary theory on money, sovereignty, and policy: A marxist critique with reference to the Eurozone and Greece, The Japanese Political Economy, 46(4): 300-326.

Lavoie, Marc (2000). A Post Keynesian View of Interest Parity Theorems, Journal of Post Keynesian Economics, 23:1, 163-179.

Lavoie, M. (2002). “Interest Parity, Risk Premia, and Post Keynesian Analysis.” Journal of Post Keynesian Economics, 25(2): 237-249.

Mazzucato, M. & L. R. Wray (2015). Financing the capital development of the economy: a Keynes-Schumpeter-Minsky synthesis, Levy Economics Institute, Working Paper No. 837.

McCombie, J.S.L. and Thirlwall, A.P. (1994). Economic Growth and the Balance of Payments Constraint. London: Macmillan.

Mitchell, William (2015). Modern Monetary Theory: Macroeconomic research, teaching and advocacy, The Roots of MMT do not Lie in Keynes. Blog entry, 25 August. http://bilbo.economicoutlook.net/blog/?p=31681 .

Mitchell, William (2020), The Job Guarantee and the Phillips Curve, The Japanese Political Economy, 46(4): 240-260.

Mitchell, W. & J, Juniper (2007). Towards a Spatial Keynesian Macroeconomics, Chapter 10 in Advances in Monetary Policy and Macroeconomics (eds.) Philip Arestis and Gennaro Zezza, Houndsmill, Hampshire: Palgrave Macmillan.

Mitchell, William, L. Randall Wray, & Martin Watts (2019). Macroeconomics, London: Macmillan-Red Globe Press.

Moore, Jason W. (2017). Metabolic rift or metabolic shift? Theory & Society, 46:285–318.

Naughten, B. (2021). The Rise of China’s Industrial Policy 1978 to 2020. Mexico City: D.R. Universidad Nacional Autónoma de México.

Nersisyan, Yeva & L. Randall Wray (2019). How to Pay for the Green New Deal.  Levy Economics Institute Working Paper No. 931, May.

Novozhilov, V. V. (1970). Problems of cost-benefit analysis in optimal planning (Trans. H. McQuiston), White Plains, N.Y.: International Arts and Sciences Press.

Pearce, David W. R. and Kerry Turner (1990). Economics of Natural Resources and the Environment. Baltimore: Johns Hopkins University Press.

Prates, D. (2020). Beyond Modern Money Theory: a Post-Keynesian approach to the currency hierarchy, monetary sovereignty, and policy space. Review of Keynesian Economics, 8(4): 494–511.

Shmelev, S. E. (2012) Industrial Economics, Chapter 2 in Ecological Economics: Sustainability in Practice. Springer Publishers: 19-34.

Suh, Sangwon and Shigemi Kagawa (2005). Industrial Ecology and Input-Output Economics: An Introduction. Economic Systems Research, December, 17(4): 349–364.

United Nations Statistics Division (UNSD) (2020). SDG Indicators – Global indicator framework for the Sustainable Development Goals and targets of the 2030 Agenda for Sustainable Development. https://unstats.un.org/sdgs/indicators/indicators-list/

Vernengo, Matías and Esteban Pérez Caldentey (2019). Modern Money Theory (MMT) in the Tropics: Functional Finance in Developing Countries. Political Economy Research Institute. University of Massachusetts, Amhearst, Working Paper No. 495.

Wade, Robert (1990). Governing the Market: Economic Theory and the Role of Government in East Asian Industrialization. Princeton, NJ: Princeton University Press.

unicorn 0 Comments