Artificial Intelligence – An Avalanche of Business Opportunities

“Artificial intelligence is the future and the future is here.”
~ Dave Waters

AI or Artificial intelligence, today’s most innovative technology, is all about creating intelligent machines that do tasks usually done only by human intelligence. In simple words, it is the brainpower validated by machines and computers that are automated through codes to impersonate the natural intelligence demonstrated by human beings.

Not many of us know that Artificial intelligence is impacting our day-to-day life immensely. Yes! Have you ever wondered how your smartphone unlocks with your face ID or how social media feeds are personalized & how google gives recommendations when you search for a term on google search? You guessed it right. It’s AI!

AI is creating an avalanche of business possibilities today. It has different categories such as Mundane to Formal and also Expert tasks! Let’s look at some domains where Artificial Intelligence proves to be highly lucrative.

Travel, Tourism & Hospitality Industry

Personalization guarantees guest satisfaction. The travel & tourism industry and sectors like the hotel industry, airline industry, restaurant industry, and travel agents within it have adopted AI for several assistances, some of them are: 

  • Chatbots and Online Customer Service

AI chatbots offer a relevant response to the customers by understanding their queries & give them related information, just like a human does. But unlike humans, it is very prompt & can function 24/7 without breaks or pays yet it provides a pleasant experience to the guests.

  • Data Processing and Data Analysis

Apart from customer service AI is used in this sector to gather and interpret data about their customers. AI can also sort this data more rapidly and precisely than a human can, and that too without errors. 

  • Personalized Recommendations

AI is applied to offer personalized travel recommendations & options by using the data like the interests, budgets, and past search history of the customers. This helps the customers to effortlessly make their travel choices which in turn improves the profits of the company. 

  • Tracking and booking trips

AI-based booking apps track prices & recommend the customers the best times to book flights as well as make hotel reservations, by accurate prediction of prices, well in advance.

Fitness Industry

Yes, AI is revolutionizing the Fitness Industry in several ways and transforming home workouts into a smarter, better, and less expensive method to keep people’s health on track.

  • AI-Based Personal Trainers

People desire fitness but with their hectic schedules & time shortage, do not go to the gym. Also, hiring a personal trainer is not affordable at all. AI comes as a huge rescue for such people. AI-based fitness app provides the luxury of personalized trainers to guide & monitor the accuracy and the pace of the exercise, at any time and any place. 

  • Smart Wearables and Exercise Equipment

Wearables assist their users in tracking their fitness

activities, counting the calories burnt, detecting irregular heartbeats and signs of diabetes, etc. AI fortified exercise equipment when fed with some personal details, and offers recommendations to their users to exercise competently. 

  • Sales promotion

AI integrated fitness apps help fitness companies to find their prospective customers and collect & sort their data. Companies use this data to boost their sales and improve profits.

Healthcare Industry

AI plays a significant role in the Healthcare Industry by accomplishing tasks that are usually done by humans only, and that too faster, more precisely & cost-effectively than humans. 

  • Medical Diagnosis

Artificial Intelligence (AI) has been synonymous with competence in the medical field. It has grown to become the second pair of eyes that never need to rest. AI-based medical diagnoses are automated & and can detect diseases like cancer even if the symptoms are not explicitly evident. Such diagnoses are mostly accurate.

  • Symptoms examination 

When patients mention their symptoms & health complaints in symptoms examining AI Chatbots, it uses its algorithm to precisely diagnose the disease. It also guides the patients toward appropriate health care.

  • Drug discovery and Development

This use of AI has been amassed in various sectors of humanity, especially in the pharmaceutical industry. AI help in discovering & designing new drugs and enhances R&D while speeding up the time and cutting off the extensive process involved in it. 

Logistics & Supply Chain Management 

AI has positively transformed the logistics and supply chain industry. It contributes a lot to reducing operating costs and is more efficient to use when it comes to responding to clients.

  • Accurate Inventory Management 

AI helps to prevent understocking and overstocking of inventory with its smart algorithms that can predict and determine consumer habits & seasonal demands.

  • Timely Delivery 

AI speeds up the warehouse processes by eliminating manual work, & operational shortcomings in the value chain. Thus, timely delivery goals can be smoothly accomplished. 

  • Warehouse Management 

AI manages warehouse security by tracking individuals who are entering and exiting the warehouse. Not just that it also tracks the goods in the warehouse with their barcodes and thus helps in keeping the inventory data updated. 

Marketing sector

  • Product recommendations 

AI recommends products & services to prospective customers based on their online search. AI understands & speculates people’s choices based on their behavior on the internet and recommends to them the products/services they are likely to purchase. More importantly, AI is effective in the Marketing Sector as speed is necessary. It empowers scalable growth, pushes profit, and customizes customer experience.

  • Dynamic pricing

AI automatically prices a product based on its demand & availability in an online market. This process needs no human intervention at all.

  • Targeting Ads

AI can be used to display ads to potential customers based on their relevant search on a search engine or social media. 

Cybersecurity Industry 

With increasing cyber-attacks & complications associated with them, the cybersecurity industry is applying AI in its operations to keep cyber threats at bay.

  • Threat exposure

AI-empowered security systems reveal the new trends hackers follow, worldwide as well as in a specific sector. This information can be used to make crucial decisions to protect against cyber danger. 

  • Phishing Detection

AI-based cybersecurity systems are capable of recognizing spam emails, determining if a website is genuine or fake and thus preventing phishing threats, breaches as well as data loss caused by malicious emails. 

  • Biometric Authentication

Biometric systems with AI make very precise and fail-proof verification with Face Recognition, Voice Recognition, Fingerprint Recognition, etc. 

Retail Industry

Just like the online marketplace, the retail industry also prefers the usage of AI for boosting sales and enhancing customer experience. AI supports retail systems to work together and enhance customer experiences, managing inventory, forecasting, and more.  

  • Smart Product Searches

Artificial intelligence simplifies product search for customers by allowing them to click a picture of any product online or offline and letting them search for the retailer who sells over the internet.

  • Personalization and Customer Insights 

Consumers can enjoy a personalized shopping experience with AI-based technology. It makes use of face recognition to spot a customer who is revisiting a shop and recommends products based on their preferences. 

  • Better In-Store Experience

AI-built system can cut down the operational cost of any retail store by taking away the need for a salesperson & a cashier, thus eliminating queues too. It also helps to monitor stocks & restock them instantly. 

In conclusion, AI has the power to improve the output and profits of any business. And so, companies are dynamically searching for new ventures to make the best of AI. Companies must create AI usage ideas for any specific sector to generate promising AI business opportunities. 

Can Content Automation Do Better Marketing?

“Technology, through automation and artificial intelligence, is definitely one of the most disruptive sources.” – Alain Dehaze

In the past, converting content into a marketing material was so tricky. It consumed our time and the cost of using various writing utensils and printing services. Once we started surviving in the digital life where content is king, the marketing industry entered the digital world and digital publishing services became a great boon for content marketers in every sector, thanks to the technology that changed the scenario and revolutionized the way every marketing industry followed earlier.

The new lock: where is the key?
Currently, the scenario comes with new challenges. When it comes to content marketing, present online content marketers face new marketing and production challenges because of a plethora of content in the digital world. On the one hand, content marketing is one of the essential parts of any industry, but on the other hand, it has currently become a complicated process since the variety of content goes unlimited and the way how the content is consumed by people has become unimaginable.

A large amount of the content generated today is consumed in its digital form. Digital content publishing has gradually entered into every sector such as IT, entertainment, business, and education. The form of content has evolved as variety of formats in different platforms and has created complex production processes that need special workflows for the variety of content produced. Every step in production of digital content requires customization and careful examination to suit the output required by the marketers.

Content + Automation process = ?
Content marketers need to overcome these challenges with innovative tools and ideas if they want to rule the kingdom of content. Here, automation, an obvious answer for many of the problems currently faced by publishing houses and content marketing industry, comes as an ultimate problem solver which makes content production smooth, uncomplicated, fast and easy. Content automation supports digital marketing strategy which integrates big data, blockchain, artificial intelligence, and natural language in order to accelerate the process of both production and distribution.

For the past few years, the ship of content marketing has definitely steered in the direction of automation. Around 51% of digital companies have started using marketing automation, according to statistics. If information is reliable, relevant, insightful and actionable with a proven and powerful method, customers will be attracted to marketing strategies. Here, technology plays a major role in providing fruitful data to customers.

With one-stop automation services processing in the cloud, all the processes in publishing which can be automated are scripted to work on the infrastructure of cloud computing. Workflows are developed by lining up different types of processes in the expected flow. The platform is exclusively designed to carry out a variety of automated tasks – composition, transformation and enhancement based on tailor-made automated workflows. Irrespective of at what stage your content production lines currently, automation can be applied at any phase of production, either the entire process or adopting it progressively, platforms and features that can be tailored to suit the expected demands.

In fact, recent content market demands have necessitated the inclusion of elements in content like info graphics, images, and GIFs, and interactive elements like videos and games. The content we produce is to be enriched with dynamic indexing, metadata, and semantic empowerment. In the method of content production with automation, the content is empowered with all the strategies that need for effective marketing. With the support of automation in content production, content marketers are able to streamline and accelerate the entire workflow, from the initial draft to the final output that they need.

Benefits of content automation in marketing
Content automation with a set of technologies supports for automating manual processes in content marketing. Its key aim is to automate the process of production and distribution in every stage and to keep the content up-to-date without the support of human intervention. Here let’s study some of the most important benefits of content automation in marketing.

  • Content automation improves the credibility of your product or service with content marketing strategies and can make your brand trendy.
  • Technically, it helps put sales on autopilot, sharing content across multiple digital platforms and optimizing content with SEO techniques. Your brands can catch a good place on Google search engine.
  • It converts content into other formats such as translated versions, audio or graphics, proofreading content to solve spelling and grammar issues and publishing content with reminders and notifications
  • Content automation supports your branding pages to receive more visibility and makes your social media engagement following.
  • With content automation, you can manage the entire process of your content strategy since you can virtually track every possible statistics on your campaign.
  • With the support of content automation, you can have the chances of converting high-quality qualified leads into sales. Content automation drives sales on specific products or services, empowering you control the way you sell.

Content automation tools for marketing

Content automation tools for marketing make a task a little more painless.  Here are some effective tools that you would help you streamline marketing functions.

  • io: It helps you send messages to targeted customers for specific products in a customer-friendly way.
  • Constant Contact: It is an email-marketing automation tool that helps you take your marketing to the next level.
  • Marketo: It is a sort of marketing software that lets you drive revenue with lead management.
  • Dialog Tech: It can be highly useful when you focus on voice-based marketing automation.
  • Oracle Eloqua: It lets marketers plan automated as well as personalized campaigns.
  • Bizible: Bizible is a tool that supports you to close the gap between sales and marketing.
  • Bremy: It lets you configure a customized content marketing package of database publishing, email newsletters and video editing.
  • Genoo: It enhances the success of your marketing plans.

Conclusion
With delivering excellence of designs and formats, automation services have become a better platform for content marketers to motivate the community with new words. The content is not only described words but also an art with alluring designs giving a new shape to the world. With a new perspective of content, we can imagine a better world and make reading fun for aspiring readers. Start-ups are increasingly turning to marketing strategies with content automation. The more marketing functions become automated, the more the marketing teams can focus on marketing strategies and digital marketing campaigns.

Content marketing is essential for a company to executing any long-term marketing strategy, but it is difficult to identify the most effective working content. In this case, automation will provide the data to answer your questions and enhance your content marketing processes. With the support of automation, you may:

  • Identify cost-effective and customer-friendly channels and campaigns.
  • Find out how your content influences buyer behaviour, and helps to increase leads on a particular content marketing campaign.